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COLOR MAGIC 2000

Colour Futures 2020

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Pagina 1 - Colour Futures 2020 Catalog, brosura AKZONOBEL
DECORATIVE PAINTS
GLOBAL AESTHETIC CENTER...

AKZONOBEL DECORATIVE PAINTS GLOBAL AESTHETIC CENTER PRESENTS COLOURFUTURES 2020 TM C O N T EN T S RESEARCH INTRODUCTION P06-09 TREND ANALYSIS AND THE TREND-FORECASTING PROCESS P10-27 COLOURFUTURES TM 2020 THE 2020 MOOD AND THEME P28-33 ANNOUNCING COLOUR OF THE YEAR 2020 P34 TREND-FORECASTING SUMMARY P36-39 THE PALETTE AND HOW IT TRANSLATES INTO CONSUMERS’ HOMES P40-41 PALETTES A HOME FOR CARE P42-57 A HOME FOR PLAY P58-73 A HOME FOR MEANING P74-91 A HOME FOR CREATIVITY P92-109 RESOURCES THE TRANSFORMATIVE POWER OF PAINT P110 OUR CONSUMER TOOLS P112 ONE ROOM, FOUR WAYS p114-129 IMAGE LIBRARY p130 INSERT COLOUR PALETTE GUIDE 05 Welcome “We’re excited to introduce you to the 2020 edition of ColourFutures , which tells the story TM of how we transform key global trends into inspiring paint colour palettes for the home. Each year, the Global Aesthetic Center (GAC) invites top design-related specialists from a broad range of disciplines and cultures to share trend insight f

Pagina 1-Colour Futures 2020 Catalog, brosura AKZONOBEL
DECORATIVE PAINTS
GLOBAL AESTHETIC CENTER
PRESENTS

...

Pagina 2 - Colour Futures 2020 Catalog, brosura rom around the world. Our colour experts use these
...

rom around the world. Our colour experts use these findings to build a picture of what consumers are going to want in their homes. Then, from this, the GAC identifies the all-important Colour of the Year and develops colour palettes around it. In this book, we’ll show you how our versatile Colour of the Year and these beautiful new palettes can be used to transform each room. To bring this to life, we have created a wealth of content – from images and videos to print assets – which you will see online, in store and through our AkzoNobel Brand Center. We hope you enjoy exploring and using this content as much as we did creating it.” FOREWORD BY HELEEN VAN GENT CREATIVE DIRECTOR, GLOBAL AESTHETIC CENTER, AKZONOBEL 06 INTRODUCING THE GLOBAL AESTHETIC CENTER 2020’s new colour palettes began their journey at the AkzoNobel Global Aesthetic Center in Amsterdam. For more than 25 years, this has been our studio for trend analysis, colour design and art direction. Led by Creative

Pagina 2-Colour Futures 2020 Catalog, brosura rom around the world. Our colour experts use these
findings to...

Pagina 3 - Colour Futures 2020 Catalog, brosura Director Heleen van Gent, the creative team...

Director Heleen van Gent, the creative team supports 80 markets around the world in empowering consumers and customers to choose paint colour palettes for their homes with absolute confidence. In order to deliver beautiful new colour palettes that are perfectly matched to consumers’ desires and lifestyle needs, we continually monitor social, cultural and design trends as they emerge all over the globe, gathering unique insights via an international team of design experts. Our colour team then uses this information to help identify the Colour of the Year and create four inspiring palettes around it. ColourFutures is central to the Global Aesthetic Center’s work. It TM allows us to tell the stories behind this year’s colours, and create a wealth of content to meet the needs of the media in passing these trends and palettes on to consumers. In tandem with our colour forecasting work, the team creates an array of assets, including hundreds of compelling images that demonstrate how t

Pagina 3-Colour Futures 2020 Catalog, brosura Director Heleen van Gent, the creative team
supports 80...

Pagina 4 - Colour Futures 2020 Catalog, brosura he colour
palettes will translate into real...

he colour palettes will translate into real people’s homes, all over the world. 08 TREND ANALYSIS THE HISTORY OF COLOURFUTURES TM COLOUR OF THE YEAR 2004-2020 Each colour we select is designed to have longevity, which is why you’ll find the Colour of the Year from the last five years playing a part in the CF20 colour palette. Our journey through the colours that have defined the last 17 years 2015 2016 2017 2018 2019 2020 2014 2013 2012 tell the story of our times. By exploring global cultural and socio-economic 2011 2010 2009 2008 2007 2006 2005 2004 Looking back at each Colour of the Year, we can see how they help to COPPER ORANGETM OCHRE GOLDTM DENIM DRIFTTM HEART WOODTM SPICED HONEYTM TRANQUIL DAWNTM trends influencing the way people live, we can pinpoint the colours that consumers will respond to. In 2018, people were experiencing a sense of uncertainty that we responded to with soft and comforting Heart Wood . TM Last year, consumers felt re

Pagina 4-Colour Futures 2020 Catalog, brosura he colour
palettes will translate into real people’s homes, ...

Pagina 5 - Colour Futures 2020 Catalog, brosura ady to let the light back in to their lives, so we
...

ady to let the light back in to their lives, so we chose the soothing and energising Spiced Honey as our Colour of the Year. TM 10 11 references the tactile qualities of natural wood and has a soft pink tone that is the essence of ‘A Welcome Home’. is inspired by the varied tones and properties of honey and truly reflects the optimistic mood of ‘Let the Light in’. is a soft, fluid shade reminiscent of the colours of the morning sky. It perfectly encapsulates our desire to treasure our most human qualities and give our homes ‘The Human Touch’. 2004 We started working with over 100 colours in 2004 to show the breadth of our colour expertise 2005 2006 2007 TM The evolution of colour trends leading up to 2020 2009 “When you see how our 2010 COLOUR ANALYSIS 2008 THE HISTORY OF COLOURFUTURES ColourFutures palettes have TM 2011 evolved over the years, you can chart the fluctuations in 2004-2007 COOLER BLUES Calming blues and purples played a dominant role in

Pagina 5-Colour Futures 2020 Catalog, brosura ady to let the light back in to their lives, so we
chose the...

Pagina 6 - Colour Futures 2020 Catalog, brosura the
colour palettes of this period

2004-2020...

the colour palettes of this period 2004-2020 NEUTRALS GROW We’ve seen an increasing interest in neutrals, with earthy tones making more of an appearance our consumers’ appetite for 2012 different colours and spot connections with what is going on in the wider world. right, you will notice that neutrals 2013 Looking at the colours on the are becoming more important in shades on the grey scale. 2014 than ever, with a growing interest And, nearly two decades on TM you’ll see that we have curated 2015 from the very first ColourFutures , the colours from 100 to 37, consumers to select the right 2016 making it easier than ever for 2007-2013 OPTIMISTIC YELLOWS Sunny shades became more prevalent, with people looking for positivity in their interiors 2013-2020 MUTED TONES The last few years have seen a growing desire for more neutral shades, with an increase in the popularity of greyish tones palettes for their needs.” 2017 Heleen van Gent 2018 2019 2020 Today, rese

Pagina 6-Colour Futures 2020 Catalog, brosura the
colour palettes of this period

2004-2020
NEUTRALS GROW...

Pagina 7 - Colour Futures 2020 Catalog, brosura arch shows that it is easier to choose
from a...

arch shows that it is easier to choose from a smaller number of colours – less is more TREND ANALYSIS HOW IT HAPPENS SOCIAL TRENDS OUR GLOBAL TRENDS FORECAST AkzoNobel continually invests in global colour research as part of this to build a clear picture of the factors that are going to have the our commitment to drive paint expertise forward. Each year, a team biggest impact on our lives in the near future. This helps us define the of globally acknowledged independent designers, architects, colour key consumer trends and the overall mood of the moment. We want creatives and trend analysts assemble at the Global Aesthetic Center to understand which societal, economic and design factors will in Amsterdam to share their observations and insights with our influence the way our customers and consumers are going to live in colour team at an inspiring three-day forecasting session. Here, we the coming years – what keeps them busy? how will they work, relax examine cutting

Pagina 7-Colour Futures 2020 Catalog, brosura arch shows that it is easier to choose
from a smaller number...

Pagina 8 - Colour Futures 2020 Catalog, brosura -edge cultural, design and lifestyle trends, then...

-edge cultural, design and lifestyle trends, then use and socialise? – and how this translates into the built environment. ECONOMIC TRENDS COLOUR FUTURES TM GLOBAL DESIGN TRENDS CULTURAL TRENDS “OUR EXTENSIVE TREND INSIGHTS ALLOW US TO PREDICT WITH CONFIDENCE WHAT IS GOING TO BE IMPORTANT TO CONSUMERS IN THE COMING YEAR” Heleen Van Gent 14 GLOBAL COLOUR TRENDS 15 TREND ANALYSIS THE TEAM “AS A REACTION TO MEET THE EXPERTS THE DIGITAL WORLD, PEOPLE WANT Around a dozen independent experts TO BRING join us at the Global Aesthetic Center MEANING in Amsterdam, where we build a AND WONDER picture of the key trends that are INTO THEIR shaping consumers’ lives. The MICHELLE OGUNDEHIN, UK Design authority, writer, presenter and interiors consultant HENRIQUE STRIKER, EUROPE Global marketing manager, Global & CDJ ZUZANNA SKALSKA, EUROPE Founding Partner, 360° Inspiration MARIJN SCHENK, EUROPE & CHINA Architect, Next Architects LIVES” expertise of this grou

Pagina 8-Colour Futures 2020 Catalog, brosura -edge cultural, design and lifestyle trends, then use

and...

Pagina 9 - Colour Futures 2020 Catalog, brosura p is extensive,

Heleen van Gent

with fields...

p is extensive, Heleen van Gent with fields ranging from architecture to cultural analysis, technology to AKZONOBEL GLOBAL AESTHETIC CENTER TEAM From left: Marieke van der Bruggen, Designer (Content Creation) ; Willeke Jongejan, Designer (Consumer Brands) ; Heleen van Gent, Head of GAC and Creative Director; Suzanne Poort, Designer (Digital) ; Marieke Wielinga, Designer (Professional Brands) design innovation. Each expert begins by sharing their own observations, then we discuss how these various ideas fit together and analyse the insight gathered, looking at where it will take consumers in the coming year and how it will influence their way of living. YUAN ZHEN, CHINA Art Director, Elle Decoration China “IN 2020, WE ARE LOOKING TO NEW HORIZONS AND ASKING IMPORTANT QUESTIONS HELEEN VAN GENT, NETHERLANDS Creative Director, Global Aesthetic Center, AkzoNobel Heleen joined the Global Aesthetic Center in 2009, following 20 years of working in the magazine industry as an interior

Pagina 9-Colour Futures 2020 Catalog, brosura p is extensive,

Heleen van Gent

with fields ranging from...

Pagina 10 - Colour Futures 2020 Catalog, brosura stylist and
design editor. After graduating
from...

stylist and design editor. After graduating from The Royal Academy of Art in The Hague, she went on to teach at the Artemis Design Academy in Amsterdam and has edited many books on interior and colour design. She travels the world offering guidance on colour and design to the AkzoNobel markets. LIKE, WHAT DOES IT MEAN TO BE HUMAN?” Heleen van Gent ADRIANA PEDROSA, LATIN AMERICA Surface and colour designer, Atelier de Pinturas 16 CARLOTA GASPARIAN, LATIN AMERICA Surface and colour designer, Atelier de Pinturas SAM DEVILLART, AMERICAS Professor for Cultural Analysis, School of Visual Art NYC STEPHANIE SIJSSENS, GLOBAL COLOR DESIGN MANAGER Automotive and Specialty Coatings AkzoNobel CHRISTIANE MÜLLER, NETHERLANDS Creative Director, Müller Van Tol 17 BARBARA MARSHALL, AUSTRALIA Marshall Design MARIKE DE RUITER, SOUTH & SOUTH-EAST ASIA AkzoNobel Global Consumer Insights TREND ANALYSIS THE PROCESS TRANSFORMING TRENDS INTO COLOUR PALETTES Following our trend forecast Our co

Pagina 10-Colour Futures 2020 Catalog, brosura stylist and
design editor. After graduating
from The Royal...

Pagina 11 - Colour Futures 2020 Catalog, brosura lour experts then

sessions, our in-house colour

...

lour experts then sessions, our in-house colour develop a collection of inspiring design team at the Global palettes around this shade, Aesthetic Center gets to work. offering people four different By immersing ourselves in these ways of using the Colour of the detailed global insights, our Year so that consumers can find team develops a powerful one that reflects their lifestyle, understanding of where aspirations and desires. Having consumers are heading, allowing devised these colour palettes, us to devise paint colours to our talented team then goes on match their needs. We establish a to create an extensive collection central theme for the year ahead of assets for print and online use and, with this in mind, carefully to communicate the trends to identify a versatile Colour of the the media and consumers, as Year that will respond to well as to property developers, consumers’ needs and bring the interior designers and new mood into their homes. ar

Pagina 11-Colour Futures 2020 Catalog, brosura lour experts then

sessions, our in-house colour

develop a...

Pagina 12 - Colour Futures 2020 Catalog, brosura chitects around the world.

18

19

TREND #1...

chitects around the world. 18 19 TREND #1 People want to care Modern life and our increasing reliance on technology and social media means we feel disconnected from the things that matter – our relationships, our wellbeing, our communities, the built environment and the natural world. There is a growing desire to make real, meaningful connections – with people, with nature, with our We are keen to rediscover the value of community and villages’ with gardens, lakes and even cows and chickens. its positive role in our mental and physical health. People Where once our vision of the future was of robotic are embracing the benefits of interacting with, and caring helpmates, people now aspire to be surrounded by water for, one another as well as recognising the importance of and trees. By taking care of cities and nature, by creating a self-care; the global wellbeing industry is now worth positive relationship with our environment, we feel we are $4.2 trillion, up 12.8%

Pagina 12-Colour Futures 2020 Catalog, brosura chitects around the world.

18

19

TREND #1
People want to...

Pagina 13 - Colour Futures 2020 Catalog, brosura in the last two years*.

better humans. By...

in the last two years*. better humans. By creating homes where we can enjoy good In a bid to make our lives feel more ‘human’, we are seeing the emergence of co-living developments, as well as ‘urban food, restful sleep and contact with the natural world, we are able to nurture the relationships that matter to us. 20 *GLOBA L WELLNESS INS TIT U TE cities – and to ask, what can we contribute to society? TREND ANALYSIS TREND #2 People want to be playful As we increasingly live our lives through the prism of social media, there’s a growing desire to make room for joyful moments and unexpected experiences – to find delight in the real world. This means valuing the imagination, and being open and receptive to finding new ways of challenging outdated thinking. *BOOK ING.COM As an antidote to the constraints of modern life, people want to stop 05 Our trend analysts have observed a rise in playful, interactive and taking themselves too seriously and let their imaginati

Pagina 13-Colour Futures 2020 Catalog, brosura in the last two years*.

better humans. By creating homes...

Pagina 14 - Colour Futures 2020 Catalog, brosura ons run wild.

immersive experiences as an...

ons run wild. immersive experiences as an alternative to more traditional cultural We are keen to disrupt the norms and bring a new vibrancy into our events and exhibitions. There is a desire to break away from our old existence. We want to understand what it means to feel alive. routines and create stimulating and unexpected environments. (A recent survey suggested that 42% of people are seeking out The home can be a place that allows us to take pleasure in real-time holiday destinations that make them feel like a child again.*) experiences that delight our senses and make us feel truly alive. 23 TREND #3 People are seeking meaning Our trend analysts have observed that, in this busy, digitalised world which can feel superficial, we lack depth and meaning. The rapid advancement of technology is making us question our purpose, and with lives lived against a background of constant clamour – both real and digital – Our cities are becoming increasingly overcrowded, with the

Pagina 14-Colour Futures 2020 Catalog, brosura ons run wild.

immersive experiences as an alternative to more...

Pagina 15 - Colour Futures 2020 Catalog, brosura

deactivated a social media account in the last...

deactivated a social media account in the last 12 months**. proportion of city-dwellers expected to rise from 55% in 2019 We are looking for ways in which to bring meaning, awe and wonder to 66% in 2020*. Against this hectic backdrop, there is a growing to our lives, and seeking ‘soul’ in what can sometimes feel like a desire to clear our minds, and our lives, of unnecessary distractions soulless and superficial world. in order to take stock and contemplate what it means to be human. There is a growing desire for homes where we can live simply and Silence has become the new luxury, with people seeking out rest focus on the things we value, without meaningless distractions. We and repose through remote travel experiences, in ‘nap pods’ and via need spaces where we can find stability and be mindful – where we tech-free time – 32% of UK and US users say they have closed or can re-channel our energies and renew our sense of purpose. 24 *NE WS TRUS T.ORG. * *GLO

Pagina 15-Colour Futures 2020 Catalog, brosura

deactivated a social media account in the last 12 months**.
...

Pagina 16 - Colour Futures 2020 Catalog, brosura BA L WEB INDE X 2019 TREND REPORT

it can be hard ...

BA L WEB INDE X 2019 TREND REPORT it can be hard to feel still, to experience awe. TREND ANALYSIS TREND #4 People want to be creative With the rise of globalisation, mechanisation and technology, there is a realisation that we are losing the skills of our ancestors. Our capacity for creativity has been diminishing as ever more sophisticated virtual realities loosen our tethers to the real world. It feels like the right time to ask the fundamental question: *BROOK INGS. * *BOOK ING.COM what makes us special and different from robots? According to recent studies, 32% of people believe that we are looking to our heritage and identity to combat the artificial intelligence represents a threat to humanity*. This effects of modern life. There is an overwhelming desire to has resulted in a growing need for people to express themselves, connect with the past, with a huge surge of interest in ancestry- doing the very thing that robots cannot do – whether that’s tracing websites

Pagina 16-Colour Futures 2020 Catalog, brosura BA L WEB INDE X 2019 TREND REPORT

it can be hard to feel...

Pagina 17 - Colour Futures 2020 Catalog, brosura . In the home, this translates into a need for
...

. In the home, this translates into a need for making music, learning crafts, cooking or growing plants. Insight spaces where we can express ourselves and tell stories, where shows that 60% of people now value experiences over we are able to indulge our curiosity, rediscover lost skills and possessions** as we move towards a more creative, less give the past its proper place in our busy lives. We want homes consumerist society. Alongside this quest for greater creativity, that help determine who we are, that allow us to be individual. 05 TREND ANALYSIS THE 2020 MOOD This year, it’s all about… WHAT MAKES US HUMAN Last year, we wanted to “Let the suggests that people are light in” to our lives. And, in 2020, experiencing a desire for positive light and clarity are needed more real-world connections and than ever, as we look to new relationships. We want to take horizons and ask ourselves, what care of ourselves, of each other does it mean to be human? and

Pagina 17-Colour Futures 2020 Catalog, brosura . In the home, this translates into a need for

making music, ...

Pagina 18 - Colour Futures 2020 Catalog, brosura the natural world, to learn

People are keen to...

the natural world, to learn People are keen to examine their about our heritage and rediscover values and bring new meaning lost skills. We feel the need to to everyday existence. In an make room in our lives for joyful increasingly digitised, superficial and unexpected experiences, world, our global trend research for awe and wonder. 29 HOW THIS TRANSLATES INTO OUR HOMES We are looking for a place where we can contemplate our future, consider our purpose in this brave new world. Where we can better connect with our friends and family, our surroundings, with nature. Where we can express ourselves, be ourselves. We are looking to give our homes… “The human touch” TR ANSFORMING THEMES INTO COLOUR OUR INSPIRATION FOR COLOUR OF THE YEAR 2020 NEW DAWN We are at the start of a new decade, a new dawn. The world is full of possibilities which is why our colour team, when choosing a shade that brought to life our desire to treasure our most human qualities and give our

Pagina 18-Colour Futures 2020 Catalog, brosura the natural world, to learn

People are keen to examine their...

Pagina 19 - Colour Futures 2020 Catalog, brosura homes ‘The human touch’ looked to the soft,...

homes ‘The human touch’ looked to the soft, fluid colours and tranquillity of the morning sky for inspiration… 32 33 TR ANSFORMING THEMES INTO COLOUR COLOUR OF THE YEAR 2020 PROUDLY INTRODUCING OUR COLOUR OF THE YEAR... 34 TRANQUIL DAWN TM J5.03.71 35 COLOUR OF THE YEAR 2020 Tranquil Dawn has an air of calm and clarity that perfectly TM reflects our theme. Inspired by the dawn horizon, it is a TRANQUIL DAWN TM delicate, fluid shade that sits somewhere between green, grey and blue. Its effect changes depending on the colours it is used with, making it a beautiful versatile shade that gives our homes ‘The human touch’. INCREASINGLY DIGITISED LIVES THE 24/7 ECONOMY THE RISE OF AI & ROBOTICS A DESIRE TO BE MORE CARING THE RISE OF ESCAPISM OUR SEARCH FOR MEANING A QUEST FOR GREATER CREATIVITY THE 2020 MOOD IS... WHAT MAKES US HUMAN THE OVERRIDING THEME IS... THE HUMAN TOUCH OUR FOUR CONSUMER NEEDS ARE… A HOME FOR CARE A HOME FOR PLAY A HOME FOR MEANI

Pagina 19-Colour Futures 2020 Catalog, brosura homes ‘The human touch’ looked to the soft,
fluid colours ...

Pagina 20 - Colour Futures 2020 Catalog, brosura NG

A HOME FOR CREATIVITY

Consumers need a space ...

NG A HOME FOR CREATIVITY Consumers need a space for wellbeing and to make positive connections Consumers want a stimulating space that delights the senses Consumers are looking for space for awe and wonder that provides focus Consumers are looking for a space to be curious and rediscover who they are THE CARE PALETTE THE PLAY PALETTE THE MEANING PALETTE THE CREATIVITY PALETTE This soothing palette, which conjures up the colours of a crisp spring morning, helps breathe life into domestic spaces. Drawing nature into the home, the airy pastels create a caring environment, allowing us to be better humans This joyful palette can be used to create an energising space that fires the imagination and challenges ways of thinking. Disruptive and playful, it delights the senses and encourages a child-like appreciation of life. This minimalist palette, reminiscent of a remote chapel or monastery, can be used to create an atmosphere of contemplation and calm. Its elemental tones allow pe

Pagina 20-Colour Futures 2020 Catalog, brosura NG

A HOME FOR CREATIVITY

Consumers need a space for...

Pagina 21 - Colour Futures 2020 Catalog, brosura ople to
channel their energies and put their...

ople to channel their energies and put their thoughts into perspective. This rich, sumptuous palette provides a space for self-expression and storytelling. A modern take on heritage colours, it can be used to help consumers cherish the skills of the past while exploring new ways of doing things. SOFT, FLOWING PASTELS VIBRANT BRIGHTS CLEAN AND SIMPLE TONES SUMPTUOUS SHADES 38 TR ANSFORMING THEMES INTO COLOUR REVEALING THE COLOURFUTURES 2020 PALETTE… TM COTY 2018 COTY 2017 COTY 2015 COTY 2019 COLOUR OF THE YEAR 2020 TRANQUIL DAWN TM Inspired by the clean, mutable shades of the morning sky, Tranquil This large palette divides up into four smaller palettes that reflect the Dawn conveys calm and stability, and reflects the widespread desire four trends. Over the next few pages, we will show how these palettes, for a more meaningful existence. Its fluidity, coupled with the breadth each representative of a different mood and horizon, can help bring a of this palette,

Pagina 21-Colour Futures 2020 Catalog, brosura ople to
channel their energies and put their
thoughts into...

Pagina 22 - Colour Futures 2020 Catalog, brosura allows consumers to use Colour of the Year in a...

allows consumers to use Colour of the Year in a way that fresh perspective to people’s walls and homes – with the versatile Colour reflects who they are, how they want to feel and how they want to live. of the Year, Tranquil Dawn , playing a different role in each palette. TM TM 40 41 #1 A HOME FOR CARE CREATING SPACE FOR… WELLBEING | KINDNESS | EMPATHY | POSITIVE CONNECTIONS 43 This soft and airy palette enables us to create spaces where we can make time for the relationships that really matter: with ourselves, with our loved ones, with nature, with our homes and with our built enviornments. The paredback mix of gentle neutrals, including the Colour of the Year Tranquil Dawn , is reminiscent of TM the horizon of a hazy spring morning – where the colours of the dawn flow into one another. There is a feeling of light and space created by simple lines and a relaxed style. Pale wood and suede are used alongside tactile velvets and wool throws to bring warmth to this

Pagina 22-Colour Futures 2020 Catalog, brosura allows consumers to use Colour of the Year in a way that
...

Pagina 23 - Colour Futures 2020 Catalog, brosura contemporary
look, while silvers, golds, coppers...

contemporary look, while silvers, golds, coppers and mother of pearl introduce a precious element. Plants and botanical prints bring the outside in and boost a sense of wellbeing. J5.03.71 F8.12.71 DN.03.86 “THE COLOURS IN THIS PALETTE ARE INSPIRED BY THE SOFT, HAZY SKY OF A SPRING DAWN” SN.01.87 46 G4.05.81 J5.03.71 Natchaya Shw unsplash PALET TE #1: A HOME FOR CARE “PLANTS COMBINED WITH PASTEL HUES CREATE AN INVITING, NURTURING ENVIRONMENT” J5.03.71 G4.05.81 49 BN.02.77 J5.03.71 T5.03.76 S1.05.82 PALET TE #1: A HOME FOR CARE 50 51 “IN THIS WELCOMING HOME, PEOPLE CAN ENJOY THE MOOD-BOOSTING BENEFITS OF BEING SURROUNDED BY BEAUTIFUL LUSH GREENERY” S0.10.50 52 J5.03.71 G4.05.81 TRANQUIL DAWN , THE VERSATILE TM COLOUR OF THE YEAR, SEEMS TO SUBTLY SHIFT ITS TONE – FROM GREEN TO GREY TO BLUE – DEPENDING ON THE SHADES THAT IT IS COMBINED WITH. IT CONTRIBUTES TO THE LIGHT AND AIRY QUALITIES OF THE CARE PALETTE, WHERE IT BECOMES GENTLE AND SOOTHIN

Pagina 23-Colour Futures 2020 Catalog, brosura contemporary
look, while silvers, golds, coppers
and mother of...

Pagina 24 - Colour Futures 2020 Catalog, brosura G.

J5.03.71

F8.12.71

SN.01.87

S1.05.82

G4.05...

G. J5.03.71 F8.12.71 SN.01.87 S1.05.82 G4.05.81 COLOUR OF THE YEAR J5.03.71 COTY 2020 DN.03.86 T5.03.76 F8.12.71 #CARE THE CARE PALETTE FOR A SOOTHING HOME “THE CALM HORIZON OF A HAZY SPRING MORNING” BN.02.77 S0.10.50 COTY 2017 56 E4.22.49 COTY 2019 #2 A HOME FOR PLAY CREATING SPACE FOR… ESCAPISM | STIMULATING THE SENSES 59 | LIGHT-HEARTEDNESS | JOY This palette brings a transformative energy to the home, creating spaces that allow us to be open and receptive to playful experiences. The mood is young and vital, modern and relaxed. Inspired by the colours of the horizon on a bright summer day, mixing softer shades like Colour of the Year, Tranquil Dawn , with smaller TM blocks of bold colour, such as coral and sulphur-yellow which bring an offbeat vibrancy to the palette. The play home is light and bright with geometric patterns and a material mix that includes ply and statement accessories in bold textures. It’s an environment that stimulates the senses

Pagina 24-Colour Futures 2020 Catalog, brosura G.

J5.03.71

F8.12.71

SN.01.87

S1.05.82

G4.05.81

COLOUR ...

Pagina 25 - Colour Futures 2020 Catalog, brosura and
delights its inhabitants.

JN.00.88

S1.16.68...

and delights its inhabitants. JN.00.88 S1.16.68 C6.49.48 J5.03.71 Pixasquare unsplash PALET TE #2: A HOME FOR PL AY “THE VIBRANT COLOURS AND PLAYFUL GRID PATTERN ALLOW US TO FIND JOY IN THE UNEXPECTED” C9.21.58 JN.00.88 T7.05.25 J5.03.71 63 T7.05.25 C9.21.58 J5.03.71 PALET TE #2: A HOME FOR PL AY 64 65 UNEXPECTED PANELS OF OFFBEAT COLOUR, FROM VIBRANT ORANGES TO INTENSE BLUES, COUPLED WITH PLAYFUL STRIPES, CREATES A DYNAMIC, ENERGISING LOOK. SIMPLE, FUNCTIONAL FURNITURE AND BOLD ACCESSORIES ENSURE THE MOOD IS OPEN AND RECEPTIVE, FACING THE FUTURE WITH A LIGHT-HEARTED SPIRIT. C6.49.48 66 J5.03.71 S1.16.68 PALET TE #2: A HOME FOR PL AY “THIS BRIGHT AND PLAYFUL LOOK PROVIDES AN ANTIDOTE TO THE STRESSES OF MODERN LIFE” F9.44.69 S1.16.68 J5.03.71 JN.00.88 S1.16.68 VN.02.67 J5.03.71 T7.05.25 C9.21.58 PALET TE #2: A HOME FOR PL AY THE PLAY PALETTE J5.03.71 USES BOXY GRIDLINES, PLAYFULLY DISRUPTED BY F9.44.69 BOLD DASHES OF COLOUR – VIVID PA

Pagina 25-Colour Futures 2020 Catalog, brosura and
delights its inhabitants.

JN.00.88

S1.16.68

C6.49.48

...

Pagina 26 - Colour Futures 2020 Catalog, brosura STEL PINKS
AND BLUES SET AGAINST
CALMING TRANQUIL
...

STEL PINKS AND BLUES SET AGAINST CALMING TRANQUIL DAWN . WITH RECYCLED B7.06.78 TM PLASTICS, COATED METALS AND TEXTURAL TERRAZZO, THE MOOD IS FRESH AND C6.49.48 BRAVELY MODERN. 70 71 PALET TE #2: A HOME FOR PL AY B7.06.78 Q5.04.72 JN.00.88 S1.16.68 C6.49.48 VN.02.67 #PLAY THE PLAY PALETTE FOR A JOYFUL HOME COLOUR OF THE YEAR J5.03.71 “THE BRIGHT HORIZON OF A HOT SUMMER’S MORNING” COTY 2020 F9.44.69 T7.05.25 C9.21.58 COTY 2015 72 73 #3 A HOME FOR MEANING CREATING SPACE FOR… AWE AND WONDER | MEDITATION | PURPOSEFULNESS | PERSPECTIVE 75 People are seeking a space for silence and contemplation, awe and wonder. Where we can be still and free of distractions, to focus on our purpose and values. This home is pared-back and minimalist – but in a human way; comforting and comfortable, with an air of monastic calm. A subtly nuanced palette of crisp greys evokes the clear horizon of a cold winter’s day, with Colour of the Year, Tranquil Dawn , at its TM

Pagina 26-Colour Futures 2020 Catalog, brosura STEL PINKS
AND BLUES SET AGAINST
CALMING TRANQUIL
DAWN . WITH ...

Pagina 27 - Colour Futures 2020 Catalog, brosura heart. Clean lines and functional
forms complement...

heart. Clean lines and functional forms complement elemental and tactile materials that include natural wood, leather and linen, as well as the soft sheen of gently polished concrete. There is an emphasis on timeless quality that will only improve with age. This palette offers a simple way of living that is luxury in its purest form. J5.03.71 EN.02.78 CN.02.38 J5.03.71 ON.00.88 Joel-Filipe unsplash PALET TE #3: A HOME FOR MEANING 79 THE MEANING PALETTE HELPS TO CREATE SPACES WHERE PEOPLE CAN FOCUS ON WHAT MATTERS MOST TO THEM. IT IS MINIMALISM BUT ON A HUMAN SCALE. EVOCATIVE GREY TONES, SMOOTHLY FINISHED NATURAL WOODS AND UNFUSSY LINENS ALL HELP TO CREATE ROOMS DEDICATED TO LIFE’S J5.03.71 CN.02.38 SIMPLE PLEASURES. “TRANQUIL DAWN TEAMED WITH SIMPLE GRAPHIC ELEMENTS CREATES TM A PARED-BACK SPACE FOR CONTEMPLATION” J5.03.71 82 ON.00.88 T3.04.12 J5.03.71 PALET TE #3: A HOME FOR MEANING EN.02.78 THIS PALETTE HELPS BRING A SENSE OF CALM TO THE EVERYDAY. WITH

Pagina 27-Colour Futures 2020 Catalog, brosura heart. Clean lines and functional
forms complement elemental...

Pagina 28 - Colour Futures 2020 Catalog, brosura AN EMPHASIS ON

ON.01.70

ELEMENTAL MATERIALS
AND ...

AN EMPHASIS ON ON.01.70 ELEMENTAL MATERIALS AND BEAUTIFUL ESSENTIALS, THIS LOOK IS ABOUT CREATING SPACES WHERE PEOPLE ARE ABLE TO PAUSE AND ON.00.88 ENJOY THE MOMENT. 84 85 J5.03.71 ON.00.76 ON.00.88 PALET TE #3: A HOME FOR MEANING “CALMING PALE SHADES OFFSET BY THE STILLNESS OF BLACK CREATE A SENSE OF TIMELESS SIMPLICITY” J5.03.71 ON.00.76 J5.03.71 S4.04.62 ON.00.88 ON.00.76 TN.02.82 COLOUR OF THE YEAR J5.03.71 COTY 2020 EN.02.78 NN.01.54 S4.04.62 #MEANING THE MEANING PALETTE FOR A CONTEMPLATIVE HOME “THE CLEAN, CRISP HORIZON OF A COLD WINTER’S DAWN” T3.04.12 90 CN.02.38 ON.01.70 #4 A HOME FOR CREATIVITY CREATING SPACE FOR… CURIOSITY | EXPLORATION | SELF-EXPRESSION | STORYTELLING 93 In the creative home, we are able to build our own narrative. We tell stories that blend old and new, taking the past and making it our own. It is where we indulge our curiosity, use our hands to become makers and celebrate perfect imperfection. The creativi

Pagina 28-Colour Futures 2020 Catalog, brosura AN EMPHASIS ON

ON.01.70

ELEMENTAL MATERIALS
AND BEAUTIFUL...

Pagina 29 - Colour Futures 2020 Catalog, brosura ty palette is rich
and saturated, inspired by the
...

ty palette is rich and saturated, inspired by the colours of a warm autumn day and full of intense tones, including forest greens and earthy ochres, as well as paler, in-between shades like Colour of the Year Tranquil Dawn . TM This home uses the timehonoured materials of the past – wood, leather and pottery – but in a modern context, alongside painterly florals, printed cottons and hand-knitted throws. Texture and tactility help to create spaces that are moody, atmospheric and eclectic. Z9.19.20 D2.30.30 J5.03.71 J5.03.71 E2.04.21 P0.10.40 PALET TE #4: A HOME FOR CREATIVIT Y 96 97 Jonas Jacobsson unsplash THIS HOME OFFERS ITS INHABITANTS A WAY TO RECONNECT WITH THE PAST BUT IN AN UP-TO-DATE SETTING. RICH, INTENSE PAINT SHADES SIT HAPPILY ALONGSIDE CONTEMPORARY PIECES AND TEXTURED ACCESSORIES, ENHANCING THE FEELING OF HERITAGE AND WARMTH. J5.03.71 98 P0.10.40 F1.35.35 J8.19.33 J5.03.71 P0.10.40 THE CREATIVITY PALETTE ALLOWS US TO CELEBRATE OUR INDIVIDUALITY

Pagina 29-Colour Futures 2020 Catalog, brosura ty palette is rich
and saturated, inspired by the
colours of a...

Pagina 30 - Colour Futures 2020 Catalog, brosura AND ENJOY THE PLEASURES
OF LIVING WITH HANDCRAFTED...

AND ENJOY THE PLEASURES OF LIVING WITH HANDCRAFTED MATERIALS LIKE MOUTH-BLOWN GLASS. A RICH COLOUR PALETTE, SUMPTUOUS FABRICS AND FLORAL PRINTS CREATE A WARM AND INSPIRING ATMOSPHERE. U0.10.20 J5.03.71 J8.19.33 PALET TE #4: A HOME FOR CREATIVIT Y “ECLECTIC FURNITURE AND ARTISANAL PIECES ADD A SENSE OF AUTHENTICITY” J5.03.71 D2.30.30 B5.05.52 J5.03.71 J5.03.71 F1.35.35 U0.10.20 PALET TE #4: A HOME FOR CREATIVIT Y D2.30.30 B5.05.52 E0.03.72 COTY 2018 Z9.19.20 P0.10.40 J8.19.33 #CREATIVITY THE CREATIVITY PALETTE FOR AN EXPRESSIVE HOME “THE RICH HORIZON OF A WARM, AUTUMNAL DAY” COLOUR OF THE YEAR J5.03.71 COTY 2020 U0.10.20 108 F1.35.35 E2.04.21 THE TRANSFORMATIVE POWER OF PAINT HOW WE USE THE COLOUR OF THE YEAR PALETTES TO HELP CONSUMERS AROUND THE GLOBE TURN THEIR LIVING SPACES INTO INSPIRING HOMES 111 THE TR ANSFORMATIVE POWER OF PAINT SEE ROOMS COME LIFE – WITH OUR BEFORE AND AFTER IMAGERY Bringing the Colour of the Year palettes to life fo

Pagina 30-Colour Futures 2020 Catalog, brosura AND ENJOY THE PLEASURES
OF LIVING WITH HANDCRAFTED MATERIALS...

Pagina 31 - Colour Futures 2020 Catalog, brosura r consumers is easy with our stylish photography

...

r consumers is easy with our stylish photography Be inspired by our room transformations... then apply paint with confidence The quickest way to see how paint can transform walls is with our before and after content, available on sikkenscolore.it All of our paint finishes are of the highest quality and ensure that walls retain their colour and look great for longer. 112 113 THE TR ANSFORMATIVE POWER OF PAINT ONE ROOM, FOUR WAYS ONE LIVING ROOM, FOUR PALETTES We want to show consumers how our four easy-to-use paint colour The living room is where people come for relaxation, contemplation palettes can help them achieve a diverse range of beautiful looks in and to enjoy being in the moment. It’s also a place to spend quality their own homes. So we’ve created a library of images (all freely time connecting with friends and family. Consumers are always available for media use via the AkzoNobel Brand Center). This searching for new ways to make this a special room that ex

Pagina 31-Colour Futures 2020 Catalog, brosura r consumers is easy with our stylish photography

Be inspired ...

Pagina 32 - Colour Futures 2020 Catalog, brosura presses

extensive collection of inspiring...

presses extensive collection of inspiring photography covers all the key their personality and aspirations. Our images are there to meet your rooms and most popular interiors online search terms. The wide feature story needs; whether with simple ‘before and after’ shots or selection of image options, including ‘before’ shots, gives you the a more detailed exploration of how one of our paint palettes can flexibility to build features that match the needs of your consumers. transform this much-used space. THE NURTURING SPACE THE PLAYFUL SPACE 114 BEFORE THE CALMING SPACE THE EXPRESSIVE SPACE 115 THE TR ANSFORMATIVE POWER OF PAINT ONE LIVING ROOM, FOUR PALETTES BEFORE BEFORE THE NURTURING SPACE THE PLAYFUL SPACE THE NURTURING SPACE THE PLAYFUL SPACE THE CALMING SPACE THE EXPRESSIVE SPACE THE CALMING SPACE THE EXPRESSIVE SPACE 116 117 THE TR ANSFORMATIVE POWER OF PAINT ONE BEDROOM, FOUR PALETTES In today’s fast-paced and ‘connected’ world, the

Pagina 32-Colour Futures 2020 Catalog, brosura presses

extensive collection of inspiring photography covers ...

Pagina 33 - Colour Futures 2020 Catalog, brosura bedroom has
become increasingly important as a...

bedroom has become increasingly important as a private retreat, an intimate room where people can rest and recharge. Consumers are paying ever more attention to making this room meet their needs and provide a haven. We’ve created a wide selection of incredible images to help you easily compile a beautiful bedroom story to suit the tastes of your consumers, such as ‘one bedroom, four ways’, which will really bring home the transformative power of paint. BEFORE THE NURTURING SPACE THE PLAYFUL SPACE 118 THE CALMING SPACE THE EXPRESSIVE SPACE 119 THE TR ANSFORMATIVE POWER OF PAINT ONE BEDROOM, FOUR PALETTES BEFORE BEFORE THE NURTURING SPACE THE PLAYFUL SPACE THE NURTURING SPACE THE PLAYFUL SPACE THE CALMING SPACE THE EXPRESSIVE SPACE THE CALMING SPACE THE EXPRESSIVE SPACE 120 121 THE TR ANSFORMATIVE POWER OF PAINT ONE KITCHEN, FOUR PALETTES All over the world, the role of the kitchen is changing – from functional cooking space to heart of the family home. I

Pagina 33-Colour Futures 2020 Catalog, brosura bedroom has
become increasingly important as a private...

Pagina 34 - Colour Futures 2020 Catalog, brosura t’s the most aspirational
room, with people...

t’s the most aspirational room, with people increasingly looking to include open-plan space for eating, entertaining, lounging and more. Our library of diverse images helps you put together beautiful features to meet the needs of your readers in a variety of ways, from simple ‘before and after’ stories, to an in-depth article on one of our inspiring paint colour palettes at work in a variety of kitchens. BEFORE THE NURTURING SPACE THE PLAYFUL SPACE 122 THE CALMING SPACE THE EXPRESSIVE SPACE 123 THE TR ANSFORMATIVE POWER OF PAINT ONE KITCHEN, FOUR PALETTES BEFORE BEFORE THE NURTURING SPACE THE PLAYFUL SPACE THE NURTURING SPACE THE PLAYFUL SPACE THE CALMING SPACE THE EXPRESSIVE SPACE THE CALMING SPACE THE EXPRESSIVE SPACE 124 125 THE TR ANSFORMATIVE POWER OF PAINT ONE BABY’S ROOM, FOUR PALETTES Consumers are willing to devote ever more time, attention and money to creating children’s bedrooms that are wonderful spaces to grow up in. They’re searching f

Pagina 34-Colour Futures 2020 Catalog, brosura t’s the most aspirational
room, with people increasingly...

Pagina 35 - Colour Futures 2020 Catalog, brosura or inspiration to help them in their efforts,
so...

or inspiration to help them in their efforts, so we’ve created an impressive collection of images that show how our four beautiful paint colour palettes will work in real rooms. To bring these images to life for your readers, you can use them in a variety of ways, for example by pulling out one key idea, such as ‘how to use paint to bring character to your nursery’. BEFORE THE NURTURING SPACE THE PLAYFUL SPACE 126 THE CALMING SPACE THE EXPRESSIVE SPACE 127 THE TR ANSFORMATIVE POWER OF PAINT ONE KID’S ROOM, FOUR PALETTES BEFORE BEFORE THE NURTURING SPACE THE PLAYFUL SPACE THE NURTURING SPACE THE PLAYFUL SPACE THE CALMING SPACE THE EXPRESSIVE SPACE THE CALMING SPACE THE EXPRESSIVE SPACE 128 129 IMAGE LIBRARY A selection of images from the AkzoNobel Brand Center, where a range of videos are also available COVER P92-109 P42-57 P58-73 P04-41 130 P110-132 P74-91 131 THANK YOU FROM US AT THE GLOBAL AESTHETIC CENTER We hope that this book provides a r

Pagina 35-Colour Futures 2020 Catalog, brosura or inspiration to help them in their efforts,
so we’ve...

Pagina 36 - Colour Futures 2020 Catalog, brosura ich resource to help you produce inspiring trends ...

ich resource to help you produce inspiring trends content. Its creation would not have been possible without the support of so many people… The design experts from around the globe whose insight and knowledge helped us develop the 2020 Colour of the Year. The editorial team who worked tirelessly to write the story, plan the shoots and design these pages. The photographers, decorators and stylists whose creativity helped bring the palettes to life through our gorgeous photography. And the proud homeowners who threw open their doors and allowed us to shoot in their living spaces. Thank you to everyone involved – and, of course, to you our readers – we hope you enjoy talking to your audiences about, and using, the 2020 Colour of the Year, Tranquil Dawn . TM 132