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COLOR MAGIC 2000

Colour Futures 2018

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Pagina 1 - Colour Futures 2018 Catalog, brosura COLOURFUTURES 2018 INTERNATIONAL COLOUR TRENDS
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COLOURFUTURES 2018 INTERNATIONAL COLOUR TRENDS COLOUR TRENDS FOR COMMERCIAL AND RESIDENTIAL SPACES David Chipperfield Architects TM 2 THE GLOBAL AESTHETIC CENTRE 25 YEARS OF COLOUR EXPERTISE Based in the Netherlands, the AkzoNobel Global Aesthetic Centre leads the company’s trend analysis, colour research and design and art direction. This creative team – led by Creative Director Heleen van Gent – is now in its 25th year and supports 80 markets around the world in empowering professional clients as well as private consumers to make paint colour choices with confidence. Colour design and forecasting is the primary role of the Global Aesthetic Centre. To ensure the team remains one step ahead of clients’ needs, it continuously monitors global social, design and consumer trends as they emerge. By rooting the insights in the everyday world, the team provides credible and informed direction for its markets, and designs colour palettes that are perfectly suited to all clients�

Pagina 1-Colour Futures 2018 Catalog, brosura COLOURFUTURES 2018 INTERNATIONAL COLOUR TRENDS

COLOUR TRENDS
...

Pagina 2 - Colour Futures 2018 Catalog, brosura �
needs. ColourFutures™ is at the heart of the...

� needs. ColourFutures™ is at the heart of the team’s work, which involves identifying the annual Colour of the Year and four trend palettes. Naturally, these trends apply to both professional and consumer markets and can be articulated in a wide variety of industry-specific coatings and paint products. That is why this ColourFutures™ 2018 Colour trend guide presents you, as a designer, architect, developer or project manager, with a set of smart, interconnected colour schemes that are perfect for residential as well as commercial projects. 3 TRANSFORMING TRENDS INTO COLOUR FOR 2018 SOCIAL TRENDS ECONOMIC TRENDS DESIGN TRENDS GLOBAL DESIGN TRENDS GLOBAL COLOUR TRENDS As part of our industry-leading colour research, each year we select independent experts to join us in Amsterdam, where we forecast the emerging global design trends for the next 12 months. Bringing together designers and trendwatchers from all over the world with AkzoNobel’s own colour experts from the Glo

Pagina 2-Colour Futures 2018 Catalog, brosura �
needs. ColourFutures™ is at the heart of the
team’s work...

Pagina 3 - Colour Futures 2018 Catalog, brosura bal Aesthetic Centre
gives us a unique mix of...

bal Aesthetic Centre gives us a unique mix of perspectives from a broad range of disciplines and cultures. This ensures that when we nominate the key trends and an overarching theme for each year, we are confident that they will have universal relevance and truly capture the mood of the moment. The next step of the process is for the Global Aesthetic Centre to identify a leading paint colour that will bring the overarching theme to life, and a range of complementary colour palettes that offer versatility in how to use that paint colour. Our internal colour experts, who are finely tuned in to your sector-specific needs, then communicate the trends to you as professional interior designers, architects, painting professionals and project developers, in the form of smart colour schemes that can be applied in various ways. AkzoNobel takes pride in providing highly durable coatings and paint products that are cost-effective to apply. Choosing AkzoNobel products to implement 2018’s new tren

Pagina 3-Colour Futures 2018 Catalog, brosura bal Aesthetic Centre
gives us a unique mix of perspectives...

Pagina 4 - Colour Futures 2018 Catalog, brosura d colour palettes
therefore is the all-in-one...

d colour palettes therefore is the all-in-one guarantee for top results. 4 GLOBAL TRENDS Navigating modern life, with all its options and choices, today seems more demanding than ever before. Moreover, we live in a world where people don’t know what the news will bring from day to day, and their usual sources of reassurance can’t be relied upon. This means their daily environment needs to be a place where they can turn down the noise, where they can nurture their values and recharge. Colour is an essential tool in creating an environment that people will enjoy. HOW THIS GUIDE WORKS On the following pages you’ll ﬁnd a description of the Colour of the Year, Heart Wood, with its own palette and a range of images that illustrate its many possibilities. Next, three trend palettes are presented that are built around the Colour of the Year: The Comforting Space, The Inviting Space and The Playful Space. These too come with inspirational images representing everything from oﬃce

Pagina 4-Colour Futures 2018 Catalog, brosura d colour palettes
therefore is the all-in-one guarantee for...

Pagina 5 - Colour Futures 2018 Catalog, brosura and healthcare to leisure applications. Every...

and healthcare to leisure applications. Every palette has a no-fail mix-and-match set up – colours can be combined as you and your clients see ﬁt. 5 Getty Images 24/7 TECHNOLOGY/ BIG DATA SOCIAL MEDIA / ALGORITHMS/A.I. /CCTV FAKE NEWS/ INFORMATION SATURATION 6 COLOUR OF THE YEAR 2018 HEARTWOOD The Colour of the Year for 2018 is Heart Wood. A gentle, warm and soothing colour, with elements of grey and pink. The name was inspired by the nourishing warmth of wood and tactile comfort of leather. To communicate the concept and the harmonious mood intended, the Aesthetic Centre created an interior, The Heart Wood Home, designed to illustrate the concept. It depicts a place where people can feel connected to nature, yet be reassured by the certainty of safe surroundings. Where delicately textured fabrics offer a subtle contrast to smooth marble and copper, and wellworn furniture sits alongside newer pieces. Within this concept, balance is key. The supporting Heart Wood Home palet

Pagina 5-Colour Futures 2018 Catalog, brosura and healthcare to leisure applications. Every
palette has a...

Pagina 6 - Colour Futures 2018 Catalog, brosura te reflects this
balance and versatility, with soft...

te reflects this balance and versatility, with soft cocoa flowing into bolder shades ink blue and purple. All colours from the palette below are chosen for mix-andmatch purposes, with examples of applied colour schemes on the following pages. COLOUR OF THE YEAR C9.06.21 50YR 08 / 038 YN.02.45 30RR 22 / 031 B5.05.52 10YR 28 / 072 D5.06.68 70YR 50 / 086 BN.02.82 10YR 73 / 038 7 COLOUR OF THE YEAR B5.05.52 10YR 28 / 072 C2.06.68 30YR 49 / 097 D2.11.43 60YR 20 / 117 B1.08.37 90RR 16 / 095 B1.08.37 90RR 16 / 095 W9.10.13 46RB 06 / 074 T9.26.21 50BB 08 / 171 8 COLOUR OF THE YEAR B1.08.37 90RR 16 / 095 B5.05.52 10YR 28 / 072 C2.06.68 30YR 49 / 097 YN.02.45 30RR 22 / 031 W9.10.13 46RB 06 / 074 9 RESIDENTIAL WELCOME HOME Everyone enjoys coming home to a welcoming place that makes them feel at ease. When we shut the door on the outside world, we step into a space that is uniquely ours. Here, we can be ourselves. Due to its gentle character, the Heart Wood palette is pe

Pagina 6-Colour Futures 2018 Catalog, brosura te reflects this
balance and versatility, with soft cocoa...

Pagina 7 - Colour Futures 2018 Catalog, brosura rfectly suited to residential projects. It channels...

rfectly suited to residential projects. It channels the current commercial interest in the colour pink and presents it as an accessible set of almost-neutrals. These create a sense of reassurance and form a great match with different kinds of architecture styles. A recurring theme in residential projects is the daily maintenance of communal spaces and whether occupants ‘read’ them as part of their living space. Wellmaintained communal spaces boost residents’ sense of belonging and safety and have a positive effect on how they value their surroundings. Equally important are factors such as cost-effectiveness and durability. To meet these requirements, AkzoNobel offers a variety of paint products that are ultra-resistant to stains, scuffs, UV-light and moisture. Getty Images 10 LEISURE STAY A WHILE For the hospitality and leisure industry, a welcoming atmosphere is what it’s all about – it’s the ultimate core value. And with visitors and guests these days freely sharing t

Pagina 7-Colour Futures 2018 Catalog, brosura rfectly suited to residential projects. It channels the...

Pagina 8 - Colour Futures 2018 Catalog, brosura heir opinions online, great impressions matter....

heir opinions online, great impressions matter. Knowing how to tap into current decorating and design trends helps, and the right paint colours make all the difference. AkzoNobel presents the Heart Wood palette. It works marvellously as a subtle background décor, yet is full of character. The palette plays well with popular modern design details such as walnut, brushed brass, marble and matt-black surfaces, and infuses large or high spaces with an instant cosy mood. Because minimising downtime is critical in businesses that depend on occupancy rates, AkzoNobel has developed a wide range of paint products that deliver on that promise. Low odour, water-based, quick-drying paints truly limit downtime. With easy maintenance in mind, all products are durable and stain-resistant. 11 “TEXTURES SUCH AS BRUSHED COPPER AND BLACK LEATHER ENHANCE THE TONAL WARMTH OF HEART WOOD” Heleen Van Gent, Global Aesthetic Centre COLOUR OF THE YEAR C9.06.21 50YR 08 / 038 YN.02.45 30RR 22 / 031 B5.

Pagina 8-Colour Futures 2018 Catalog, brosura heir opinions online, great impressions matter.
Knowing how to...

Pagina 9 - Colour Futures 2018 Catalog, brosura 05.52
10YR 28 / 072

D5.06.68
70YR 50 / 086

B1.08....

05.52 10YR 28 / 072 D5.06.68 70YR 50 / 086 B1.08.37 90RR 16 / 095 12 THE COMFORTING SPACE Compared to the Heart Wood palette, which is based on the Colour of the Year Heart Wood, the Comforting palette is even more about shutting out the noise and creating restorative rooms that revolve around finding balance. The palette you see below radiates warmth and holds its own in the company of materials with rich textures, such as warm woods, leather, silk and velvet. The Comforting palette pairs Colour of the Year Heart Wood with heritage hues, such as terracotta and antique gold, thereby creating an elegant overall effect. Yet select a few of the lighter tones, and something new emerges out of this palette – an energizing, unifying colour scheme that is ideal for public spaces. As before, the full palette below allows for a variety of combinations, with examples on the following pages. D8.24.44 80YR 21 / 226 COLOUR OF THE YEAR C0.23.18 13YR 07 / 157 B5.05.52 10YR 28 / 072 D0.31.

Pagina 9-Colour Futures 2018 Catalog, brosura 05.52
10YR 28 / 072

D5.06.68
70YR 50 / 086

B1.08.37
90RR 16 ...

Pagina 10 - Colour Futures 2018 Catalog, brosura 44
50YR 21 / 318

D8.24.44
80YR 21 / 226

E5.37.44...

44 50YR 21 / 318 D8.24.44 80YR 21 / 226 E5.37.44 00YY 21 / 321 13 COLOUR OF THE YEAR B5.05.52 10YR 28 / 072 F1.11.72 20YY 55 / 151 E2.17.58 90YR 36 / 203 B7.10.59 10YR 37 / 143 E5.37.44 00YY 21 / 321 B7.25.50 10YR 27 / 323 E0.03.72 90YR 55 / 051 Getty Images 14 “THE COMFORTING HOME SHOWS AN EYE FOR DETAIL WHERE THE DEDICATED USE OF COLOUR ENHANCES THE ARCHITECTURAL FEATURES OF THE HOME” Heleen Van Gent, Global Aesthetic Centre COLOUR OF THE YEAR C0.23.18 13YR 07 / 157 B5.05.52 10YR 28 / 072 E0.03.72 90YR 55 / 051 D8.24.44 80YR 21 / 226 E5.37.44 00YY 21 / 321 15 RESIDENTIAL LIVING THE GOOD LIFE Paint colours are a wonderful tool to bring out the best in the architectural details of a building. Such attention to details greatly enhances the perceived value of a space. Above and to the right, subtle trim lines along the crown mouldings emphasize the architectural details, while adding a punchy colour accent that residents can incorporate in their interior desi

Pagina 10-Colour Futures 2018 Catalog, brosura 44
50YR 21 / 318

D8.24.44
80YR 21 / 226

E5.37.44
00YY 21 /...

Pagina 11 - Colour Futures 2018 Catalog, brosura gn.
The colours in the palette on the left all...

gn. The colours in the palette on the left all have a muted quality. Not only does that make them easy to combine into a colour scheme of your choice, it also provides an instant impression of luxury, as well as a neutral base for residents who want to personalise their surroundings. AkzoNobel ensures trimwork looks good for the long haul, with wood and metal paints that last up to 8 years, and woodstains lasting up to 10 years. 16 OFFICES A GREAT PLACE TO WORK By nature, office buildings tend to be impersonal. Not a bad thing, because it provides future tenants or owners with a simple base on which to express their vision. A well-chosen colour scheme is the most effective way to add character instantly and take up residence. With its warm character, the Comforting palette creates a welcoming setting. As society’s bounderies between work and home gradually fade, it presents employees with a pleasant workspace, which plays an important part in job satisfaction and productivity. The

Pagina 11-Colour Futures 2018 Catalog, brosura gn.
The colours in the palette on the left all have a muted...

Pagina 12 - Colour Futures 2018 Catalog, brosura Comforting palette can
easily be tweaked to...

Comforting palette can easily be tweaked to express a unique business concept, create accent walls, and earmark hallways and designated areas. AkzoNobel has developed technologies that improve the reflectiveness of painted surfaces, reducing glare and making offices more visually comfortable. Sustainability and healthy work environments are a key consideration as well. Our local representatives will gladly give you all the details. 17 “HERITAGE HINTS COMBINE WITH NATURAL MATERIALS AND WARM-TONE WOODS TO CREATE A RELAXED, GROWN-UP LUXURY” Heleen Van Gent, Global Aesthetic Centre COLOUR OF THE YEAR C0.23.18 13YR 07 / 157 B5.05.52 10YR 28 / 072 D0.31.44 50YR 21 / 318 E0.03.72 90YR 55 / 051 F1.11.72 20YY 55 / 151 18 THE INVITING SPACE The Inviting palette shows an easy use of colour. Cool shades of blue encourage a clear-headed approach to life, while easy-going neutrals and sea-green support a need for connection. Heart Wood, the Colour of the Year, functions as the subt

Pagina 12-Colour Futures 2018 Catalog, brosura Comforting palette can
easily be tweaked to express a unique ...

Pagina 13 - Colour Futures 2018 Catalog, brosura le contrast at the centre.
The palette is...

le contrast at the centre. The palette is well-suited for use in healthcare facilities, as well as work-related spaces and offices - places where people gather. As the pictures on the next pages show, proportions of coloured surfaces can be used to indicate the purpose of a room, or signal a transition to a different area. For instance, softer pastel shades may be framed by graphic borders of coal and dark blue to create an airy mood, yet enhance spatial awareness. Similarly, consecutive rooms painted in several shades of green impart a sense of logic. The Inviting palette is the perfect choice for any interior with lots of natural materials, chosen for convenience as well as beauty. QN.02.82 72BG 75 / 023 T5.06.44 30BB 21 / 056 S2.07.58 90BG 35 / 068 CN.00.70 50YR 53 / 011 Q5.04.72 30BG 56 / 045 QN.02.82 72BG 75 / 023 19 COLOUR OF THE YEAR Q5.04.72 30BG 56 / 045 S2.13.39 90BG 17 / 090 B5.05.52 10YR 28 / 072 S2.13.39 90BG 17 / 090 T3.04.12 30BB 05 / 022 COLOUR OF THE YEA

Pagina 13-Colour Futures 2018 Catalog, brosura le contrast at the centre.
The palette is well-suited for use ...

Pagina 14 - Colour Futures 2018 Catalog, brosura R

F6.06.69
40YY 51 / 084

N1.06.61
50GG 40 / 064
...

R F6.06.69 40YY 51 / 084 N1.06.61 50GG 40 / 064 B5.05.52 10YR 28 / 072 20 OFFICES ROOM FOR NEW IDEAS While some office spaces simply need a colour scheme that provides a larger group of employees with a pleasant day-to-day work environment, other spaces have their own purpose, such as meeting and conference rooms, or private, even silent work areas. A private work area or board room becomes more grounded with a set of cool neutrals that add gravitas, whereas a meeting room meant to spark creativity benefits from sea-greens and lofty blues. These play well with natural light and allow the mind to roam free. However long the wishlist, the colours in the Inviting palette support a wide variety of options. Plan to cover large surfaces with some of the darker hues? No problem: AkzoNobel manufactures paint with improved opacity. This means less paint is required for the same excellent results, leaving the renovation well within budget. @ Brigida González for Allmann Sattler Wappner

Pagina 14-Colour Futures 2018 Catalog, brosura R

F6.06.69
40YY 51 / 084

N1.06.61
50GG 40 / 064

B5.05.52...

Pagina 15 - Colour Futures 2018 Catalog, brosura Architekten

21

“IT’S ABOUT EASY USE OF...

Architekten 21 “IT’S ABOUT EASY USE OF COLOUR, WITH LARGE BLOCKS OF SEA-GREEN USED TO CREATE SUBTLE TONAL SHIFTS ACROSS EACH ROOM” Heleen Van Gent, Global Aesthetic Centre COLOUR OF THE YEAR N1.06.61 50GG 40 / 064 Q5.04.72 30BG 56 / 045 B5.05.52 10YR 28 / 072 S2.13.39 90BG 17 / 090 T5.06.44 30BB 21 / 056 22 “SOFTER PASTEL SHADES ARE FRAMED BY GRAPHIC BORDERS OF COAL AND DARK BLUE” Heleen Van Gent, Global Aesthetic Centre COLOUR OF THE YEAR QN.02.82 72BG 75 / 023 T3.04.12 30BB 05 / 022 Q5.04.72 30BG 56 / 045 B5.05.52 10YR 28 / 072 N1.06.61 50GG 40 / 064 Getty Images 23 HEALTH CARE FEELING BETTER A colour palette for healthcare facilities needs to meet specific requirements. Safety is key. Both patients and visitors benefit from distinctive colours in corridors, to aide navigation. Shades and hues with sufficient contrast are necessary to help the visually impaired distinguish doors from walls. Patient rooms should be restful and calming; waiting areas upl

Pagina 15-Colour Futures 2018 Catalog, brosura Architekten

21

“IT’S ABOUT EASY USE OF COLOUR, WITH...

Pagina 16 - Colour Futures 2018 Catalog, brosura ifting and reassuring. The muted pastels in
the...

ifting and reassuring. The muted pastels in the Inviting palette are particularly well-suited to enliven spaces with little natural light and fewer windows. The Inviting palette offers a variety of hues that range from warm to cool, from light to dark and from airy to soothing. Healthcare facilities have to be operational all day, every day. To minimise disruption during maintenance and renovation, AkzoNobel offers low-odour paints that dry quickly. Many have silver as a component, a bactericide that actually becomes more effective each time the surface is cleaned, thus helping maintain health standards. 24 THE PLAYFUL SPACE The Playful palette for 2018 draws the Colour of the Year, Heart Wood, into sunny and warm territory. Pops of fresh colour add a sense of fun and energy, including shades of green inspired by nature. This palette turns any space into a launchpad for possibility, rendering it invigorating and full of life. Yellow-toned green and gold help spark the synapses and e

Pagina 16-Colour Futures 2018 Catalog, brosura ifting and reassuring. The muted pastels in
the Inviting...

Pagina 17 - Colour Futures 2018 Catalog, brosura ncourage a creative approach to
whatever question ...

ncourage a creative approach to whatever question might present itself, while a buttery cream softens the edges of any hard surface, be it concrete, wood or plaster. But these yellows and greens do more: they bring out new characteristics in the Colour of the Year, revealing a happy, floral undercurrent. Overall cheerful in tone, the palette is ideal for school buildings as well as the leisure industry. COLOUR OF THE YEAR B5.05.52 10YR 28 / 072 COLOUR OF THE YEAR B5.05.52 10YR 28 / 072 E7.15.62 10YY 41 / 175 F8.07.83 45YY 75 / 110 F3.20.67 30YY 47 / 236 F6.35.68 40YY 49 / 408 Getty Images 25 F6.35.68 40YY 49 / 408 F1.34.58 20YY 36 / 370 H1.16.58 90YY 35 / 169 F8.07.83 45YY 75 / 110 H1.11.70 90YY 52 / 138 G5.19.40 70YY 18 / 152 M4.28.19 07GG 07 / 143 Getty Images 26 EDUCATION A PLACE TO GROW Schools and other learning environments are places to grow. From the earliest years in a child’s education, when colours are about fun, play, and offering a reassuring enviro

Pagina 17-Colour Futures 2018 Catalog, brosura ncourage a creative approach to
whatever question might...

Pagina 18 - Colour Futures 2018 Catalog, brosura nment away from home; to later in life,
when the...

nment away from home; to later in life, when the emphasis lies on teaching and encouraging original thought. In every situation, clean and fresh hues combined with uplifting accent colours are essential to create a stimulating atmosphere, while muted tones can ease tension and improve concentration. The Playful palette is designed to facilitate the creation of unusual and unexpected contrasts, suitable for various age groups. No need to stop there – freehand shapes and organic circles do wonders to jazz up a long stretch of wall, inside or outside. AkzoNobel provides specialty products that use reflectivityenhancing technology. This increases the amount of light a surface reflects, thereby brightening interiors and optimising the available amount of light. Getty Images 27 “CLEVER USE OF COLOUR CREATES DIFFERENT ZONES IN SMALLER SPACES, WHILE CLUSTERS OF HAND-DRAWN SHAPES ADD INTEREST” Heleen Van Gent, Global Aesthetic Centre COLOUR OF THE YEAR F8.07.83 45YY 75 / 110 F1.34

Pagina 18-Colour Futures 2018 Catalog, brosura nment away from home; to later in life,
when the emphasis lies...

Pagina 19 - Colour Futures 2018 Catalog, brosura .58
20YY 36 / 370

B5.05.52
10YR 28 / 072

H1.11...

.58 20YY 36 / 370 B5.05.52 10YR 28 / 072 H1.11.70 90YY 52 / 138 G5.19.40 70YY 18 / 152 28 COLOUR OF THE YEAR G5.19.40 70YY 18 / 152 E7.15.62 10YY 41 / 175 F6.35.68 40YY 49 / 408 F1.34.58 20YY 36 / 370 B5.05.52 10YR 28 / 072 29 HOSPITALITY ENTER THE HAPPY ZONE It’s hard to overestimate the mood-enhancing qualities of cheerful colours. The genius of the Playful palette, as devised by the AkzoNobel Aesthetic Centre, is that these particular colours have a natural, almost botanical component to them. Herbal greens and warming yellows bring out the best in each other. What’s more, when contrasted with yellow or green, subtle hints of mauve and lilac emerge from Heart Wood, the Colour of the Year. Yet creamy pastels and shadowy grey-greens bring out its neutral origins. It’s exactly this versatility that allows you to create myriad styles and effects with the Playful palette, while maintaining unity throughout the facility. To reduce maintenance costs and disruption, Akzo

Pagina 19-Colour Futures 2018 Catalog, brosura .58
20YY 36 / 370

B5.05.52
10YR 28 / 072

H1.11.70
90YY 52 / ...

Pagina 20 - Colour Futures 2018 Catalog, brosura Nobel manufactures masonry paints that last up
to ...

Nobel manufactures masonry paints that last up to 15 years, ensuring that a great first impression really goes the distance. 30 PRODUCT INFORMATION PAGES 31 Sikkens, Dulux Professional, Dulux Trade, the AkzoNobel logo and all distinctive colour names are trademarks of the AkzoNobel Group of Companies © and Database Right 2015. This ColourFutures reference manual is and remains the property of AkzoNobel N.V. and is loaned on condition that it is used solely to specify products manufactured/or supplied by AkzoNobel N.V. (and other companies in the AkzoNobel Group) and on condition that it shall be returned to AkzoNobel N.V. on demand. The contents of this reference manual are for information only. No representation or warranty is given, nor liability accepted, regarding the information given. We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. www.akzonobel.com

Pagina 20-Colour Futures 2018 Catalog, brosura Nobel manufactures masonry paints that last up
to 15 years,...

Pagina 21 - Colour Futures 2018 Catalog, brosura /
planetpossible

Design – Redwood London +44...

/ planetpossible Design – Redwood London +44 (0)20 3787 7000 Content – AkzoNobel Global Aesthetic Centre +31(0)71 308 2100 AkzoNobel Decorative Paints Global Aesthetic Centre Rijksstraatweg 31, 2171 AJ Sassenheim, The Netherlands Tel + 31 (0)71 308 2100