Colour Futures 2017

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Tip documentatie: Catalog, brosura

Pagina 1 - Colour Futures 2017 Catalog, brosura COLOUR FUTURES INTERNATIONAL COLOUR TRENDS 2017
TM
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COLOUR FUTURES INTERNATIONAL COLOUR TRENDS 2017 TM AKZONOBEL DECORATIVE PAINTS GLOBAL AESTHETIC CENTER PRESENTS COLOUR FUTURES 2017 COLOUR TRENDS 2017 LIFE IN A NEW LIGHT CONTENTS RESEARCH 04-11 FOREWORD COLOURS FUTURE COLOURS PAST THE OVERRIDING TREND COLOUR OF THE YEAR 12-23 COLOUR OF THE YEAR 2017 ROOMSETS COLOUR PALETTE TRENDS 24-77 NEW ROMANTICISM SHARED INDIVIDUALISM THE WORKING HOME CONSIDERED LUXURY RESOURCES 78-80 BEFORE & AFTER IMAGES IMAGE LIBRARY 05 WELCOME Sixteen years ago, the Global Aesthetic Center began inviting experts from the design industry to help us predict the paint colour palettes that would be relevant for consumers in the future. We soon recognised that we could enrich the consumer experience further by expanding our research to cover broader social and design trends from around the globe. With this understanding, Colour Futures was born. In this Colour Futures 17 book, you will ﬁnd the inspiring results of this year’s trend research; colour

Pagina 1-Colour Futures 2017 Catalog, brosura COLOUR FUTURES INTERNATIONAL COLOUR TRENDS 2017
TM

AKZONOBEL
...

Pagina 2 - Colour Futures 2017 Catalog, brosura trends translated
to paint. I hope it will provide
...

trends translated to paint. I hope it will provide enjoyment and inspiration in the coming year. Finally, I’d like to extend a special thanks to the professionals involved in bringing this work to life. HELEEN VAN GENT CREATIVE DIRECTOR GLOBAL AESTHETIC CENTER AKZONOBEL DECORATIVE PAINTS 06 SOCIAL TRENDS ECONOMIC TRENDS DESIGN TRENDS GLOBAL DESIGN TRENDS GLOBAL COLOUR TRENDS FOREWORD BY HELEEN VAN GENT CREATIVE DIRECTOR 2017 COLOUR TRENDS RESEARCH Colour Futures: Identifying the paint colour trends for tomorrow. Every year, our colour experts invite international trend watchers and authorities, from various ﬁelds of design, to join us at AkzoNobel’s Global Aesthetic Center. Together we research and identify the social and design trends that will inﬂuence consumers in their colour and interior decoration choices in the year ahead. Through this unique mix of perspectives, we nominate a number of key trends and uncover one overarching theme that captures the mood of the

Pagina 2-Colour Futures 2017 Catalog, brosura trends translated
to paint. I hope it will provide
enjoyment...

Pagina 3 - Colour Futures 2017 Catalog, brosura moment. Next, the Global Aesthetic Center...

moment. Next, the Global Aesthetic Center identiﬁes the must-have paint colour and the complementary palettes that will bring this theme to life in homes, to reﬂect the world we live in. From there, our colour experts develop Colour Futures content that communicates these trends, inspires the use of paint in interior design and architecture, and engages our consumers. By collaborating with futurefocused thought leaders, from architects through to artists and interior designers, we are ensuring our forecasting is in tune with cutting-edge global trends that can be translated into the homes of tomorrow. 09 RESEARCH COLOUR FUTURES: THE 2017 PALETTE REVEALED 2017’s palette is all about balance. This year, we see an interesting contrast between bolder, more striking colours and a selection of muted, lighter shades. This spectrum of light whites and neutrals acts as the perfect complementary backdrop for the bright trend-led colours, ensuring they stand out beautifully. The colle

Pagina 3-Colour Futures 2017 Catalog, brosura moment. Next, the Global Aesthetic Center
identiﬁes the...

Pagina 4 - Colour Futures 2017 Catalog, brosura ction of pale,
almost-whites is also a trend
in...

ction of pale, almost-whites is also a trend in itself, encouraging the subtle use of diﬀerent textures to emphasise light and shade. The overall result is a truly accessible paint palette that can be easily translated into architecture and interior decorating. 10 COLOURS OF THE YEAR 2004-2017 RESEARCH OUR HISTORY OF COLOUR ANALYSIS Each year, we identify colours within the palettes for our trends, and nominate one Colour of the Year, which we see as the most important for the coming year. As we move into our 15th year of Colour Futures, it is important for us to explore how our colour and palette choices have evolved and understand the role global trends and shifts in taste have played in this. 04 05 06 HOW COLOUR TRENDS EVOLVE OVER THE YEARS 17 16 15 14 13 12 11 10 09 08 07 06 05 04 07 08 09 10 11 12 13 14 15 16 17 LIFE IN A NEW LIGHT 13 10 RESEARCH THE OVERRIDING TREND FOR 2017 LIFE IN A NEW LIGHT We are increasingly looking for authentic and real exper

Pagina 4-Colour Futures 2017 Catalog, brosura ction of pale,
almost-whites is also a trend
in itself,...

Pagina 5 - Colour Futures 2017 Catalog, brosura iences. Around
the world, we are re-evaluating and ...

iences. Around the world, we are re-evaluating and discovering a renewed appreciation for the everyday, yet essential, elements of life. More importance is being placed on the simple things that really matter; our family and friends, work-life balance, connecting with the world around us. This sense of connection is echoed in our circles of life: how we choose to behave, who we choose as family, where we choose to work and how we shape our attitudes to consumerism. It is all connected. The new focus is shaping our environments and living spaces and is the driving inﬂuence of our theme for 2017. Our four sub-trends, New Romanticism, Shared Individualism, The Working Home and Considered Luxury, are a reﬂection of how this new global awareness is being expressed in the diﬀerent areas of our lives. ACROSS THE WORLD, THERE’S A NEED TO FEEL ROOTED AND A DESIRE FOR THE SIMPLE AND GENUINE THINGS IN LIFE LIFE IN A NEW LIGHT 16 Brightly coloured houses meet at a street corner in the

Pagina 5-Colour Futures 2017 Catalog, brosura iences. Around
the world, we are re-evaluating and discovering...

Pagina 6 - Colour Futures 2017 Catalog, brosura area of Volta Galvani,
Eindhoven.

WE YEARN FOR...

area of Volta Galvani, Eindhoven. WE YEARN FOR CONNECTION, SIMPLIFICATION, A SLOW PACE OF LIFE AND SHARING AND FOR RESTFUL COLOURS WE UNDERSTAND AND RECOGNIZE Getty Images COLOUR OF THE YEAR 19 COLOUR OF THE YEAR 2017 COLOUR OF THE YEAR 2017 DENIM DRIFT DENIM DRIFT Identiﬁed by our colour experts at the Global Aesthetic Center, the Colour of the Year for 2017 is Denim Drift. Perfectly capturing the mood of the moment, it is a timeless and versatile blue that takes on a diﬀerent characteristic depending on the light, colour combination and situation. Blue is the colour of life; it is the clothes we wear, the sky we gaze at and the water that revitalises us. Blue has been, and will continue to be, a constant in every aspect of our lives. From the deepest ink blue, to the palest misty blue, this colour spans every spectrum of life; it is a royal colour, but it is also used for workers’ blue jeans. It represents the Life in a New Light theme like no other shade. To complemen

Pagina 6-Colour Futures 2017 Catalog, brosura area of Volta Galvani,
Eindhoven.

WE YEARN FOR
CONNECTION,...

Pagina 7 - Colour Futures 2017 Catalog, brosura t The Colour of the Year, we have developed
a...

t The Colour of the Year, we have developed a family colour palette featuring a spectrum of blues and tones – a fresh approach to combining colours. Denim Drift is the must-have colour of 2017. It is truly adaptable, ﬁtting into all life and interior styles, making it the perfect choice for reﬂecting our new perspective for 2017. © KME BLUE IS THE COLOUR OF LIFE, OF EVERYDAY LIFE. IT IS FAMILIAR AND YET NEW COLOUR OF THE YEAR 25 WE YEARN FOR COLOUR THAT HAS HISTORY AND MEANING, THAT WORKS WITHOUT EFFORT. A COLOUR THAT IS SOOTHING AND RESTFUL The whitewashed walls and blue door radiate Sicilian charm and serenity. Getty Images COLOUR OF THE YEAR FROM AN INKY BLUE TO A PALE MISTY BLUE, IT IS A CREATIVE, VERSATILE COLOUR COLOUR OF THE YEAR THE COLOUR OF THE YEAR DENIM DRIFT U6.27.18 U3.15.11 S9.30.40 T1.23.25 COLOUR OF THE YEAR DENIM DRIFT COLOUR OF THE YEAR PALETTE S0.10.50 COLOUR OF THE YEAR 2017 S0.10.50 We have reproduced paint colours as faithfully as pri

Pagina 7-Colour Futures 2017 Catalog, brosura t The Colour of the Year, we have developed
a family colour...

Pagina 8 - Colour Futures 2017 Catalog, brosura nting will allow. However, the shape, size and...

nting will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. AND THE S7.19.59 S0.10.50 T0.12.73 S0.05.65 S1.05.81 HN.02.85 A SIGN OF THE TIMES, A COLOUR OF THE TIMES COLOUR OF THE YEAR 32 COLOUR OF THE YEAR COMBINING DENIM DRIFT WITH DARKER COLOURS, MAKES A ROOM FEEL MORE DRAMATIC 34 THE TRENDS NEW ROMANTICISM SHARED INDIVIDUALISM THE WORKING HOME CONSIDERED LUXURY 36 NEW ROMANTICISM We’re seeing a re-emergence of romanticism across fashion and design. More and more, we are connecting with the world around us on a deeper level. People are increasingly aware of their impact on the planet, and we want to see the elements of the world that inspire us in the spaces that we create. The ﬁrst trend explores the way we are becoming more in tune with our planet and nature, and how this is inspiring us to reconnect with our spiritual side and take responsibility for our environment and ourselves. Creating the palet

Pagina 8-Colour Futures 2017 Catalog, brosura nting will allow. However, the shape, size and lighting of a...

Pagina 9 - Colour Futures 2017 Catalog, brosura te was a case of bringing to life the trend
colours...

te was a case of bringing to life the trend colours we’re seeing in the world of design, with the story of romanticism as a connecting thread. We’ve complimented natural, earthy greens with more spiritual lilacs and purples to produce a rich and verdant collection of shades that will create a nurturing and calming space in the home. NEW ROMANTICISM 40 L2.18.16 H0.35.29 LN.02.77 H0.04.65 U1.09.60 COLOUR OF THE YEAR DENIM DRIFT V7.11.16 N8.51.30 H9.09.69 Y7.03.63 S0.10.50 Photography: olivierpolmichel.de Architecture: motorlab.de Getty Images Enjoy a sense of perspective and peacefulness from a rooftop garden in Tokyo. NEW ROMANTICISM A RENEWED PASSION AND CARE FOR THE WORLD AROUND US The Il Bosco Verticale Skyscraper in the business district of Milan, Italy brings nature one-step closer. NEW ROMANTICISM Getty Images CARPE DIEM, NEW AWARENESS, ENJOY THE MOMENT 51 SHARED INDIVIDUALISM A new feeling of isolation has come with developments in technology a

Pagina 9-Colour Futures 2017 Catalog, brosura te was a case of bringing to life the trend
colours we’re...

Pagina 10 - Colour Futures 2017 Catalog, brosura nd fast-paced cities. Our research showed a...

nd fast-paced cities. Our research showed a growing desire to be part of something bigger, while still holding onto individuality. People are realising the importance of belonging and, as a result, are developing new deﬁnitions of community. This trend focuses on exploring how we come together to create networks of like-minded people or ‘new families’, and the importance of feeling a sense of belonging as part of a group, whether that’s established online or oﬄine. This new interpretation of community, and the associated mix of personalities, ages and experiences is reﬂected in the palette we have chosen. It is a family of colours – the young people are the fresh and vibrant shades and the more grounded colours, like Denim Drift, are the sophisticated adults. Here we have developed a collection of colours that are perfect for creating a shared space to enjoy together. B6.40.50 COLOUR OF THE YEAR DENIM DRIFT S0.10.50 We have reproduced paint colours as faithfully as p

Pagina 10-Colour Futures 2017 Catalog, brosura nd fast-paced cities. Our research showed a growing desire to ...

Pagina 11 - Colour Futures 2017 Catalog, brosura rinting will allow. However, the shape, size and...

rinting will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. SHARED INDIVIDUALISM 54 G4.50.75 SN.02.67 F1.35.65 C6.22.61 C4.30.49 F2.04.74 ZN.02.73 ZN.02.80 WE FOCUS ON BELONGING, BEING PART OF A COMMUNITY, A FAMILY… BUT RETAINING OUR INDIVIDUALITY SHARED INDIVIDUALISM Architects.collective www.ac.co.at The injection of bright colours brings this multi-storey housing complex in Klagenfurt, Austria to life. SHARED INDIVIDUALISM AS SOCIAL SETTINGS CHANGE AND CITIES GROW, SO DOES THE DESIRE FOR A SENSE OF BELONGING The student-friendly and lively outdoor public space at the Uilenstede Campus in Amsterdam. SHARED INDIVIDUALISM Nextarchitects FINDING NEW WAYS TO CO-OPERATE AND COLLABORATE 67 THE WORKING HOME Increasingly, our homes are becoming the centre for both our work and personal life. With the boundary between these two aspects of life constantly changing, this trend explores the need for ﬁnding ba

Pagina 11-Colour Futures 2017 Catalog, brosura rinting will allow. However, the shape, size and lighting of a...

Pagina 12 - Colour Futures 2017 Catalog, brosura lance
and creating ﬂuid environments that can...

lance and creating ﬂuid environments that can accommodate both. In this digital age, we are leading 24/7 lives. The home has become our oﬃce, and oﬃces are becoming more like homes. We need stimulating spaces to work, and new inspiration for how to do this. This colour palette is designed to help consumers create diﬀerent zones, to accommodate both work and play. So, whether you take your laptop to the kitchen with a coﬀee, or carve out a speciﬁc area for working, you can be comfortable, relaxed and focused within your living space. FIND BALANCE WITH FLUID ENVIRONMENTS FOR BOTH WORK AND PLAY THE WORKING HOME U0.20.40 COLOUR OF THE YEAR DENIM DRIFT SN.01.18 S0.10.50 We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. THE WORKING HOME 70 F6.55.54 D4.04.71 D9.41.49 C3.46.30 J0.05.65 G0.05.65 G0.05.45 WE NEED STIMULATING SPACES TO WORK IN THE WORKI

Pagina 12-Colour Futures 2017 Catalog, brosura lance
and creating ﬂuid environments that can accommodate...

Pagina 13 - Colour Futures 2017 Catalog, brosura NG
HOME

Golspie Street, Do Architecture, Andrew...

NG HOME Golspie Street, Do Architecture, Andrew Lee Photography The projecting pods in a new housing project in Glasgow provide a unique identity to each home. THE WORKING NOMAD… LOOKING FOR A HEALTHY, SUSTAINABLE BALANCE FOR WORK AND PLAY THE WORKING HOME 79 MODERN TECHNOLOGY HAS MADE WORKING FROM HOME A PRACTICAL REALITY THE WORKING HOME Getty Images The BBC Broadcasting House in London has vibrantly coloured multi-storey open plan workspaces. 82 CONSIDERED LUXURY We’re seeing a new kind of consumerism, where value is placed on personal experience, rather than possessions. The fourth trend captures this new way of living. Creating priceless memories is our priority as we look at the world with fresh eyes, not adding clutter and more belongings to our lives, but experiences instead. It is the new way of consuming: buy less, choose well and make it last. You walk away with less but are inﬁnitely more enriched. It is experience on a personal level, with the senses pl

Pagina 13-Colour Futures 2017 Catalog, brosura NG
HOME

Golspie Street, Do Architecture, Andrew Lee...

Pagina 14 - Colour Futures 2017 Catalog, brosura aying
an important role; the touch of a beautiful ...

aying an important role; the touch of a beautiful woven fabric, the quiet calm of an early morning. It is about silent design, understated but thoughtful, with a lot of attention to detail. White and neutrals are the perfect backdrop for this trend. They’re uncomplicated and fresh, and together they emphasise light and shade to let diﬀerent textures and materials take centre stage. We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. CONSIDERED LUXURY 86 G9.03.88 KN.02.87 ZN.00.87 G0.05.75 WN.02.82 ON.00.81 E4.05.65 TN.02.84 ON.00.76 COLOUR OF THE YEAR DENIM DRIFT S0.10.50 SRV / Stora Enso Wood City adds innovative and natural textures to the urban landscape in Finland. The RMIT, Academic Building in Ho Chi Minh City, Vietnam has an added layer of texture with a self-weathering façade. spowers.com.au LESS IS MORE AS WE CREATE OUR NEW CODES F

Pagina 14-Colour Futures 2017 Catalog, brosura aying
an important role; the touch of a beautiful woven fabric...

Pagina 15 - Colour Futures 2017 Catalog, brosura OR LUXURY
CONSIDERED
LUXURY

IT’S ABOUT SILENT
...

OR LUXURY CONSIDERED LUXURY IT’S ABOUT SILENT DESIGN, UNDERSTATED BUT THOUGHTFUL, WITH A LOT OF ATTENTION TO DETAIL CONSIDERED LUXURY BEFORE & AFTER IMAGES 97 To reveal the dramatic eﬀect of paint, we have a collection of before and after images. THE COLOUR OF THE YEAR CF17-COTY-1-BEFORE CF17-COTY-2-BEFORE CF17-COTY-3-BEFORE CF17-COTY-4-BEFORE NEW ROMANTICISM CF17-COTY-1 CF17-NR-1-BEFORE CF17-COTY-2 CF17-COTY-3 THE WORKING HOME CF17-NR-1 CF17-NR-2-BEFORE CF17-NR-3-BEFORE CF17-TWH-1-BEFORE CF17-NR-2 CF17-NR-3 CF17-COTY-4 CF17-TWH-2-BEFORE CF17-TWH-3-BEFORE CF17-TWH-4-BEFORE CF17-NR-4-BEFORE CF17-NR-4 CF17-TWH-1 CF17-TWH-2 CF17-TWH-3 CF17-THW-4 BEFORE & AFTER IMAGES 99 To reveal the dramatic eﬀect of paint, we have a collection of before and after images. SHARED INDIVIDUALISM CF17-SH-1-BEFORE CONSIDERED LUXURY CF17-SH1 CF17-SH-2-BEFORE CF17-SH-3-BEFORE CF17-SH-2 CF17-SH-3 CF17-SH-4-BEFORE CF17-SH-4 CF17-CL-1-BEFORE CF17-CL-2-BEFORE

Pagina 15-Colour Futures 2017 Catalog, brosura OR LUXURY
CONSIDERED
LUXURY

IT’S ABOUT SILENT
DESIGN,...

Pagina 16 - Colour Futures 2017 Catalog, brosura CF17-CL-3-BEFORE

CF17-CL-1

CF17-CL-2

CF17-CL-3
...

CF17-CL-3-BEFORE CF17-CL-1 CF17-CL-2 CF17-CL-3 IMAGE LIBRARY To reveal the dramatic eﬀect of paint, we have a collection of before and after images. P36-49 COVER THE WORKING NEW ROMANTICISM CF17-NR-6 P3-8 CF17-RESEARCH-4 CONSIDERED LUXURY HOME CF17-SI-2 CF17-TWH-8 CF17-LNL-2 CF17-COVER P82-95 P66-81 CF17-COTY-7 CF17-CL-7 CF17-SI-8 CF17-COTY-16 CF17-TRENDS-4 CF17-NR-7 CF17-LNL-3 CF17-TWH-1 CF17-COTY-8 CF17-NR-1 CF17-RESEARCH-5 CF17-CL-8 CF17-TWH-9 CF17-CL-1 CF17-CONTENTS CF17-LNL-4 P18-33 CF17-TRENDS-5 CF17-SI-3 CF17-COTY-9 CF17-COTY-17 CF17-COTY-1 CF17-NR-8 CF17-TWH-2 CF17-SI-4 CF17-CL-9 CF17-COTY-10 CF17-TRENDS-6 CF17-RESEARCH-7 CF17-SI-10 P34-49 CF17-COTY-2 CF17-RESEARCH-8 CF17-TWH-3 CF17-SI-5 CF17-COTY-18 CF17-WELCOME-2 CF17-CL-2 CF17-NR-2 CF17-RESEARCH-6 CF17-WELCOME-1 CF17-SI-9 CF17-TWH-10 CF17-COTY-11 CF17-NR-3 CF17-CL-3 CF17-CL-10 CF17-NR-9 CF17-TWH-4 CF17-TRENDS-1 CF17-COTY-3 CF17-RESEARCH-1 CF17-TRENDS-7 CF17-TWH-11

Pagina 16-Colour Futures 2017 Catalog, brosura CF17-CL-3-BEFORE

CF17-CL-1

CF17-CL-2

CF17-CL-3

IMAGE...

Pagina 17 - Colour Futures 2017 Catalog, brosura
CF17-COTY-12

CF17-RESEARCH-9

CF17-SI-11...

CF17-COTY-12 CF17-RESEARCH-9 CF17-SI-11 CF17-CL-11 CF17-TWH-5 CF17-COTY-4 CF17-COTY-13 CF17-NR-10 CF17-RESEARCH-2 CF17-PALETTE-1 CF17-TRENDS-8 CF17-COTY-5 CF17-COTY-14 CF17-NR-4 P50-65 CF17-SI-6 CF17-TWH-12 SHARED CF17-CL-12 INDIVIDUALISM CF17-TRENDS-2 CF17-ANALYSIS-1 CF17-RESEARCH-3 CF17-LNL-1 CF17-COTY-6 CF17-COTY-15 CF17-CL-4 CF17-TRENDS-3 CF17-TRENDS-9 CF17-NR-5 CF17-SI-1 CF17-SI-7 CF17-SI-12 CF17-TWH-6 CF17-SI-13 CF17-TWH-7 CF17-CL-5 CF17-TWH-13 CF17-CL-6