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COLOR MAGIC 2000

Colour Futures 2016

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Tip documentatie: Catalog, brosura

Pagina 1 - Colour Futures 2016 Catalog, brosura Colour Futures International Colour Trends 2016
TM
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Colour Futures International Colour Trends 2016 TM colour trends 2016 looking both ways akzonobel global aesthetic centER presents colour futures 2016 contents research 04-11 foreword colours future colours past the overriding trend Colour of the year 12-23 colour of the year 2016 roomsets colour palette Trends 24-77 Heritage&future words&pictures dark&light the grid&letting go resources 78-80 before & after images image librarY insert Colour palette guide Special thanks to the professionals involved in bringing this book to life. 05 akzonobel global aesthetic center foreword by heleen van gent creative director 2016 colour trends research ColourFutures: Translating research into a future we all recognise. Every year, AkzoNobel’s Global Aesthetic Center brings together a group of international experts and trend watchers from across the globe and from various disciplines of design – architecture, textiles, product design, graphics and research. We invite them to dis

Pagina 1-Colour Futures 2016 Catalog, brosura Colour Futures International Colour Trends 2016
TM

colour
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Pagina 2 - Colour Futures 2016 Catalog, brosura cuss what they think will be the major global...

cuss what they think will be the major global developments in the coming years, based on global social and design trends. This process allows us to nominate a number of trends, with one overriding idea that captures the mood of the moment; and then consider how this will influence the consumer. From there, developed by the colour experts at AkzoNobel’s Global Aesthetic Center, ColourFutures provides content that can be used to engage and inspire our customers and consumers. From the most confident opinion leaders, such as architects and interior designers, to consumers and decorators, our imagery communicates the latest trends and inspires the use of paint in interior design and architecture. It is a process that ensures our research and forecasting is firmly connected to relevant, modern-day trends. By talking with people who are designing for the future in the same way that we are, it is possible to identify longterm, constantly evolving trends; translating theory into a future we

Pagina 2-Colour Futures 2016 Catalog, brosura cuss what they think will be the major global developments
in ...

Pagina 3 - Colour Futures 2016 Catalog, brosura all recognise.

06

COTY

research

COLOURS
future...

all recognise. 06 COTY research COLOURS future the 2016 palette revealed For 2016 we see a muted and sophisticated palette which centres on soft mid tone shades. The overall feeling continues to be warm, but with even greater subtlety. Bright colours have moved away from primary to something more interesting. Think coral, not orange; ochre not yellow and midnight, not blue. This is a friendly palette but with a dark, mysterious side. Colours of the year 04 05 06 07 09 08 09 10 11 12 13 14 15 16 Key colour stories The key colour in each colour family gives a clear direction as to where each hue is moving to and has travelled from. Gold, mustard or lemon: where will this year’s yellow take us? 05 06 07 08 09 10 11 12 13 14 15 16 05 06 07 08 09 10 11 12 13 14 15 16 05 06 07 08 09 10 11 12 13 14 15 16 05 06 07 08 09 10 11 Reds: from strawberry to deep damson this is an ever popular colour family. From 2010 onwards their tone has been consistent, with the exc

Pagina 3-Colour Futures 2016 Catalog, brosura all recognise.

06

COTY

research

COLOURS
future
the 2016...

Pagina 4 - Colour Futures 2016 Catalog, brosura eption in 2014.

Oranges: we see a shift from more
...

eption in 2014. Oranges: we see a shift from more yellow oranges in the earlier years to a more red-orangey tone in the last six years. Yellows: we have seen yellows travel the full spectrum over the years from fresh citrus to burnt ochre and this year’s favourite is a beautiful soft gold. Greens: the most diverse of all the colour stories, green has taken us from palest, almost yellow to deep teal and everything in between. 05 06 07 08 09 10 11 05 06 07 08 09 10 11 05 06 07 08 09 10 11 05 06 07 08 09 10 11 12 13 14 15 16 Blues: in 2013 indigo made a splash as the colour of the year but since then we have seen deep blues with a green undertone and this year’s is even darker. 12 13 14 15 16 Violets: the violet key colour has been deep, dark and mysterious over the years, but for 2015 it was a pale sugary tone. This year we pick up where we left it in 2014. colour evolution over the years 12 13 14 15 16 Cool neutrals: the family of cool neutrals has been “everywhere�

Pagina 4-Colour Futures 2016 Catalog, brosura eption in 2014.

Oranges: we see a shift from more
yellow...

Pagina 5 - Colour Futures 2016 Catalog, brosura � in its spectrum.
But, after many years of gentle ...

� in its spectrum. But, after many years of gentle greys we see a dramatic change this year. 15 14 12 13 14 15 16 Warm neutrals: since 2011 we have seen the domination of mid tone and light neutrals with a grey tone, but this year we return to a more traditional warm neutral. Each year our colour forecast offers a snapshot of trends for the forthcoming year and it is fascinating to see how tastes have evolved and changed over the years. indicates the colour of that year. 16 12 13 14 15 16 research colours past A history of colour analysis 13 12 11 10 09 08 07 06 05 04 It all began15 years ago with the Global Aesthetic Center inviting people from the design industry mainly to help predict colour palettes that could be relevant in the future. However, on realising the value we could create for our customers and consumers by extending ourselves to focus on the design trends of the future as well, we decided to invest further and build the scale of our activity, and publish our p

Pagina 5-Colour Futures 2016 Catalog, brosura � in its spectrum.
But, after many years of gentle greys we...

Pagina 6 - Colour Futures 2016 Catalog, brosura redictions as a book for the
benefit of the wider...

redictions as a book for the benefit of the wider audience. Each year, we identify a total of about 50-60 colours within the palettes for our trends, and nominate one Colour of the Year that we determine to be the most important one for the coming year. As we move into our 13th year of ColourFutures, it is vital for us to examine how these palettes have constantly evolved, influenced by a variety of factors, global trends and shifts in taste. 10 research the overriding trend for 2016 looking both ways This year, we find ourselves at a unique crossroads in time. We are at a very interesting point where we can see the advantage both of tradition and also of modern innovation; where the importance of weighing up opposite opinions and views has never been stronger. Digital and modern techniques are here to stay but we look for inspiration from the past to be able to design for the future. This theme of duality is the driving influence for 2016. For instance, we live in overcrowded urb

Pagina 6-Colour Futures 2016 Catalog, brosura redictions as a book for the
benefit of the wider audience....

Pagina 7 - Colour Futures 2016 Catalog, brosura an
areas where we lack darkness during the night,...

an areas where we lack darkness during the night, yet research shows that we need the dark. Similarly we live structured lives but need to escape the grid to remain ourselves, or for example technology is now so much a part of our lives that we enjoy a printed book or pencil and paper. Opposites are seen in all our trends – Heritage and Future, Dark and Light, The Grid and Letting Go and Words and Pictures. -kooLookgning htoboth syaways 13 colour of the year 2016 an OCHRE GOLD In identifying a colour that would connect with the overall trend of looking both ways, we noted that all the key trends for 2016 had an element of gold in them. It’s the ‘golden hour’ of Dark and Light; it’s the gold that appears in Heritage and Future – both in the paintings of old masters and also in modern design trends. Out of the broad palette of yellows we identified, we have carefully selected the one yellow that best represents the golden influence of the coming year’s colour trends. W

Pagina 7-Colour Futures 2016 Catalog, brosura an
areas where we lack darkness during the night, yet research...

Pagina 8 - Colour Futures 2016 Catalog, brosura e have selected
a gold influenced ochre which is...

e have selected a gold influenced ochre which is both bright enough to attract attention and combines well with other tones. Gold and gold tones are being used everywhere in the design world. It is a recurring colour and material at design fairs and in graphic design as well as in architecture, fashion, beauty and interior decorating. We feel that this is a beautiful next step, a natural evolution and transition from the coppery orange that was the colour of the year for 2015. We’ve designed a colour palette to work beautifully with the Colour of the Year 2016 to create a tonal effect, a relaxed neutral combination or something more surprising. 14 gold and gold tones ARE being used everywhere in the design world colour of the year © KME colour of the year 18 F4.67.63 P7.08.76 E8.34.50 G6.04.66 AN.02.76 N0.03.77 E2.17.58 F8.12.71 E1.15.37 E5.09.13 the colour of the year F1.34.58 and the colour of the year paletTe colour of the year 2016 | F1.34.58 22 25 th

Pagina 8-Colour Futures 2016 Catalog, brosura e have selected
a gold influenced ochre which is both bright...

Pagina 9 - Colour Futures 2016 Catalog, brosura e trends

Heritage&future
words&pictures
dark&light...

e trends Heritage&future words&pictures dark&light the grid&letting go 26 heritage &Future Driving the foundations of our identity. The starting point of our CF16 brainstorm was; ‘You need to know about your past in order to design for your future.’ Today’s global brands place great value on exploring and displaying their past history. At the design fair in Milan for example, many of the companies were showing their timelines alongside their future products. Why? Because their heritage lends them an authenticity and credibility that cannot be faked, provides a sense of longevity and also helps to shape their future. By looking both ways, they are able to take inspiration from the past, to demonstrate the foundations of identity, and gain confidence in their next steps forward. Vintage and antique references may be contrasted with – or support – the modern-day; and there is a sense that by appreciating one’s history, both as a person or a company, we build value and bec

Pagina 9-Colour Futures 2016 Catalog, brosura e trends

Heritage&future
words&pictures
dark&light
the...

Pagina 10 - Colour Futures 2016 Catalog, brosura ome more fully shaped and prepared for designing...

ome more fully shaped and prepared for designing the future. Translated into a colour palette, we see the reds that reflect our rich heritage, but also have a bright contemporary feel that points to the future. By looking at the past we are able to design for the future heritage &Future &Future heritage 30 B8.38.44 B7.25.50 D3.32.55 F0.20.61 DN.03.86 C3.13.14 C9.13.37 D5.12.55 C8.04.67 C9.03.77 heritage Photography: olivierpolmichel.de Architecture: motorlab.de &Future 34 heritage &Future Anticipating the future and appreciating the past 39 Words& PIctures Documenting our lives. We live in an age of visual saturation, where our every moment is recorded and posted on social media. As a result, we see quantity over quality, with imagery becoming devalued through its overuse. The old phrase ‘a picture paints a thousand words’ has now almost become reversed, since words – whether spoken or written – are forever being squeezed in our fast-paced lives.

Pagina 10-Colour Futures 2016 Catalog, brosura ome more fully shaped and prepared for designing the future....

Pagina 11 - Colour Futures 2016 Catalog, brosura They are restricted and shortened on social media,...

They are restricted and shortened on social media, while we increasingly communicate using pictures alone. (Which of course can be photoshopped, so we don’t always trust them.) As a consequence, there is a new found power in words, especially when used in the right context. In China, the art of traditional oral storytelling is back in fashion – and we are beginning to see clubs and societies devoted to this in the Western world as well. The trend for words can also be seen in the use of lettering in interior design and architecture; but rather than words and images being in opposition, one completes the other. The corresponding colour palette uses the blue of ink and grey of graphite in contrast to tones familiar with smartphone and social media filters. Words& PIctures 42 On.00.88 V2.04.78 C0.03.77 Yn.02.45 U6.09.35 F6.14.78 G5.07.73 N0.03.77 R6.06.73 S2.11.63 © MVRDV 47 Words& PIctures Project by TETRARC architects Photographer © S.Chalmeau A picture may p

Pagina 11-Colour Futures 2016 Catalog, brosura They are restricted and shortened on social media, while we...

Pagina 12 - Colour Futures 2016 Catalog, brosura aint
a thousand words but with
so much imagery...

aint a thousand words but with so much imagery overloading us, do we trust the written word more? 51 there is a new found power in GRAPHICS AND STATEMENTS Words& PIctures 53 dark &Light Celebrating the night. One of the key trends for 2016 is the importance of darkness. The introduction of Earth Hour – where millions of people around the globe all turn their lights off on the same day, has highlighted how much light pollution effects us all. Research has proven how important it is that we have a restful sleep, to recharge and regroup without the disrupting influence of light. It’s not only about humans: research shows that light pollution can also effect the nighttime biological activity of plants and wildlife. Just as we need darkness in order to see the stars in the night sky more clearly, the Dutch masters of the 17th century showed how their techniques at capturing lustre and the play of light was best portrayed in contrast to dark hues. Many of the colours in this pal

Pagina 12-Colour Futures 2016 Catalog, brosura aint
a thousand words but with
so much imagery
overloading us,...

Pagina 13 - Colour Futures 2016 Catalog, brosura ette
blend seamlessly together, recalling the...

ette blend seamlessly together, recalling the tones of both dusk and dawn during the ‘golden hour’. Celebrate the night by enjoying the mystery and beauty of the dark dark &Light &Light dark 56 E8.29.46 F8.37.27 C3.13.14 T3.04.12 M9.18.13 PN.00.81 U6.09.35 W9.10.13 T9.26.21 S0.16.22 dark &Light 63 We have long been obsessed with light, but NOW REALISE we also need the dark for a healthy, well rested life dark &Light 66 the Grid &Letting go Freedom within a framework. We are increasingly seeing the appeal of going ‘off grid’ in order to find oneself in the modern world. Office workers go to morning dance parties before going to work. Digital agencies organise knitting clubs, valuing the chance to produce something physical and tangible. But it’s impossible to talk of going back to the wild and living offline without a frame of reference. We need boundaries in which to live, even if we seek to rebel against them; freedom is only understandable withi

Pagina 13-Colour Futures 2016 Catalog, brosura ette
blend seamlessly together, recalling the tones of both...

Pagina 14 - Colour Futures 2016 Catalog, brosura n the context of a framework. Or, to
put it...

n the context of a framework. Or, to put it another way: you can’t break the mould if you don’t have a mould in the first place. The Folk Circus in Brooklyn, New York is evidence of how the modern, urban lifestyle yearns for such controlled chaos. The use of organic forms in product design is another case of allowing the imagination to flourish by not feeling bound or restricted by grids. Hence the colours in this palette are vivid and playful, yet still held back by the black and white of the grid. 69 URban lifestyle yearns for controlled chaos the Grid &Letting go the Grid &Letting go © MVRDV 75 the Grid &Letting go Lack of control can be scary but it’s how we find ourselves the Grid &Letting go 76 Sn.01.87 F4.67.63 D0.39.55 D5.13.72 X1.04.83 T3.04.12 S2.11.63 Q3.16.65 G2.41.72 F4.04.73 Before & after IMAGES 79 Below is a selection of before images which reveal the dramatic effect of paint. For the online version, please go to colourfutures.com Col

Pagina 14-Colour Futures 2016 Catalog, brosura n the context of a framework. Or, to
put it another way: you...

Pagina 15 - Colour Futures 2016 Catalog, brosura our of the year

cf16-COTY-3-Before

Heritage &...

our of the year cf16-COTY-3-Before Heritage & future words & pictures cf16-COTY-3 cf16-H&F-2- BEFORE cf16-D&L-10 - before cf16-H&F-2 cf16-W&P-3- BEFORE cf16-COTY-4-BEFORE cf16-COTY-4 cf16-W&P-5 - BEFORE cf16-H&F-8- BEFORE cf16-COTY-6-BEFORE cf16-D&L-10 cf16-G&L-2- BEFORE cf16-G&L-2 cf16-G&L-8- BEFORE cf16-G&L-8 cf16-G&L-9 - BEFORE cf16-G&L-9 cf16-G&L-10 - BEFORE cf16-G&L-10 cf16-W&P-5 cf16-D&L-11- BEFORE cf16-D&L-11 cf16-D&L-12- BEFORE cf16-D&L-12 cf16-W&P-11 cf16-H&F-10 cf16-COTY-6 cf16-W&P-12- BEFORE cf16-COTY-15-BEFORE the grid & letting go cf16-W&P-3 cf16-H&F-8 cf16-W&P-11- BEFORE cf16-H&F-10- BEFORE dark & light cf16-COTY-15 cf16-W&P-12 Image LIBRARY Here you will find an index of the pictures that have been used in this publication. For the online version, please go to colourfutures.com p38-50 cover p67-77 cf16-research-12 p12-23 cf16-TRENDSINTRO-3 cf16-cover cf16-TRENDSINTRO-10 p27-37 cf16-COTY-11 p3-8 cf16-W&P-6 cf16-W&P-12 cf16

Pagina 15-Colour Futures 2016 Catalog, brosura our of the year

cf16-COTY-3-Before

Heritage & future

words ...

Pagina 16 - Colour Futures 2016 Catalog, brosura -D&L-6

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-D&L-6 p52-65 cf16-H&F-6 cf16-G&L-6 cf16-COTY-6 cf16-research-6 cf16-COTY-12 cf16-G&L-1 cf16-W&P-1 cf16-CONTENTS cf16-TRENDSINTRO-4 cf16-COTY-1 cf16-D&L-7 cf16-W&P-7 cf16-G&L-7 cf16-H&F-1 cf16-H&F-7 cf16-research-7 cf16-COTY-13 cf16-COTY-7 cf16-research-1 cf16-TRENDSINTRO-5 cf16-D&L-1 cf16-W&P-2 cf16-G&L-2 cf16-G&L-8 cf16-D&L-8 cf16-COTY-2 cf16-H&F-2 cf16-W&P-8 cf16-research-2 cf16-D&L-2 cf16-H&F-8 cf16-research-8 cf16-COTY-14 cf16-TRENDSINTRO-6 cf16-D&L-9 cf16-G&L-9 cf16-research-3 cf16-G&L-3 cf16-W&P-3 cf16-COTY-3 cf16-COTY-8 cf16-H&F-3 cf16-COTY-15 cf16-H&F-9 cf16-D&L-10 cf16-TRENDSINTRO-7 cf16-D&L-3 p24 cf16-W&P-9 cf16-research-9 cf16-G&L-10 cf16-COTY-4 cf16-COTY-9 cf16-D&L-4 cf16-research-4 cf16-H&F-4 cf16-H&F-10 cf16-W&P-4 cf16-D&L-11 cf16-G&L-4 cf16-TRENDSINTRO-8 cf16-TRENDSINTRO-1 cf16-research-10 cf16-W&P-10 cf16-research-5 cf16-research-11 cf16-COTY-5 cf16-COTY-10 cf16-TRENDSINTRO-2 cf16-TRENDSINTRO-9 cf16-H&F-5 cf16-H&F-11

Pagina 16-Colour Futures 2016 Catalog, brosura -D&L-6

p52-65

cf16-H&F-6

cf16-G&L-6

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Pagina 17 - Colour Futures 2016 Catalog, brosura
cf16-W&P-5

cf16-W&P-11

cf16-D&L-5

cf16-D&L-12
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cf16-W&P-5 cf16-W&P-11 cf16-D&L-5 cf16-D&L-12 cf16-G&L-5 Alba, Astral, Bruguer, Coral, Dulux, Dulux Professional, Dulux Trade, Dulux Valentine, Flexa, Inca, Levis, Marshall, Nordsjö, Sadolin, Sikkens, Vivechrom, the AkzoNobel logo, the Flourish logo and all distinctive colour names are trademarks of the AkzoNobel Group of Companies © and Database Right 2015. AkzoNobel Decorative Paints Global Aesthetic Center Rijksstraatweg 31, 2171 AJ Sassenheim, The Netherlands Tel + 31(0)71 308 2100 This ColourFutures reference manual is and remains the property of Akzo Nobel N.V. and is loaned on condition that it is used solely to specify products manufactured/or supplied by Akzo Nobel N.V. (and other companies in the AkzoNobel Group) and on condition that it shall be returned to Akzo Nobel N.V. on demand. The contents of this reference manual are for information only. No representation or warranty is given, nor liability accepted, regarding the information given. We have reproduced pa

Pagina 17-Colour Futures 2016 Catalog, brosura
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Pagina 18 - Colour Futures 2016 Catalog, brosura int colours as faithfully as printing will allow. ...

int colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. www.akzonobel.com/ planetpossible DB_01007_020415 Content – AkzoNobel Global Aesthetic Center +31(0)71 308 2100 Design – ThisCityAgency London +44 (0)20 8744 1075 colourfutures.com