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COLOR MAGIC 2000

Colour Futures 2015

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Pagina 1 - Colour Futures 2015 Catalog, brosura Colour Futures
International
Colour Trends 2015
TM
...

Colour Futures International Colour Trends 2015 TM ColourFutures 2015 Identifying emerging trends Welcome to AkzoNobel’s ColourFutures 2015; our 12th annual trend and colour forecasting publication. As the largest colour and coatings manufacturer in the world, AkzoNobel ensures it is always one step ahead of our customers’ needs by constantly monitoring emerging social, economic and design trends around the world and inviting a select panel of independent design experts to forecast the colour developments two years ahead of time. able to provide vital information for our global coatings market. So whether you are an architect or interior designer, work within the colours and coatings industry or are an informed customer, our trend and colour forecasting is a vital part of your business. As part of our trend research AkzoNobel’s Global Aesthetic Center invites a group of respected independent design and trend experts to discuss emerging worldwide trends, resulting in the Colo

Pagina 2 - Colour Futures 2015 Catalog, brosura urFutures workshop, where our senior inBecause our ...

urFutures workshop, where our senior inBecause our research and forecasting is always ternal colour experts develop the trend stories rooted in the real world and informed by both the and colour palettes for CF15 that you see here. design industry and consumer behaviour, we are ‘Everything you can imagine is real.’ Pablo Picasso The largest paints and coatings manufacturer in the world+a select panel of trend experts + one overriding trend +five stories about finding the wonderful in the normal +the colour of the year+ 65 colours + a detachable colour palette + the magic in everyday. contents 05 The driving influence 06 Colour of the year 10 New colour trends 12 Big nature + small me 24 Layer+ layer 36+Unseen spaces 48 Him+her 60Friendly barter+ 72 Resources 73 Colour palette 2015 ‘I used to dream about escaping my ordinary life, but my life was never ordinary. I had simply failed to notice how extraordinary it was.’ Ransom Riggs 5 Finding the wonderful in the

Pagina 2-Colour Futures 2015 Catalog, brosura urFutures workshop, where our senior inBecause our research...

Pagina 3 - Colour Futures 2015 Catalog, brosura normal
driving influence
for 2015
Every year,...

normal driving influence for 2015 Every year, ColourFutures presents five colour trends, inspired by one larger idea: the driving influence that holds all of the trends together and influences what our colour of the year will be. environment as a whole, we are learning to look at the world around us in new and unique ways. We are finding new, subtle ways to add colour to our lives, with a renewed emphasis on developing a more caring, sharing environment For 2015, the overriding mood is one of both for all. Sustainability is now a requirement rather searching for and finding that extra which than a preference; and it needs to be backed up makes the difference to our lives. After years by genuine commitment. It’s a reaction against of pro-actively looking for, connecting and un- consumerism; a celebration of difference and the locking our potential, 2015 is about that added wisdom to be found in unique, individual stories. refinement: putting the + into the everyday. By It’s about f

Pagina 3-Colour Futures 2015 Catalog, brosura normal
driving influence
for 2015
Every year, ColourFutures...

Pagina 4 - Colour Futures 2015 Catalog, brosura inding the wonderful in the normal: the
exploring...

inding the wonderful in the normal: the exploring under-utilised spaces, as well as our magic in the everyday. relationships both with each other and with our 6 COLOUR OF THE YEAR 2015 50YR 36/263 copper orange It really comes alive combined with flesh pink, clay toned neutrals, a tiny touch of bright yellow, crisp whites, wood tones and of course copper. As witnessed at global events from Stockholm and It reflects and complements all of the major trends Milan to Shanghai, metallic colour tones are playing that we have identified for 2015: a warmth in attitude an increasingly important role in modern design. and a renewed emphasis on sharing; the natural palette of the earth, from clay tones to sunlit highlights Replacing the cool blues and greens of recent years, of yellow; the skin tones that reflect human interaction a warmer spectrum of pinks, reds and oranges is and the sepia hues of the past. emerging, reflecting a more positive global outlook. As a paint translation of thi

Pagina 5 - Colour Futures 2015 Catalog, brosura s trend, our research It is a colour of depth and...

s trend, our research It is a colour of depth and currency that combines all points to this orangey copper tone. Great on its wonderfully with the everyday. own, the colour also combines perfectly with pinks, neutrals, whites and other orange hues, as well as metallic colours such as gold. mvrdv.nl 9 Our colour of the year for 2015 breathes warmth into interiors. surprising warm beautiful Five wonderful stories about normal things... 12 big Nature + small me putting things into perspective Wrapped up in a modern world that is often rigid and constraining, we long for a simpler way that is natural, free and – crucially – offline. Nature represents all that is unpredictable and untameable; it can be still and gentle or wild and savage. Its increasing volatility is commanding new respect and awe; and with this we see a trend for individuals that want to pit themselves against the elements to find out what they are truly made of. This is a new definition of freedom, where the

Pagina 5-Colour Futures 2015 Catalog, brosura s trend, our research It is a colour of depth and currency...

Pagina 6 - Colour Futures 2015 Catalog, brosura only possessions you need are a van and
a backpack...

only possessions you need are a van and a backpack (or, in the case of Tom Dixon’s Adidas collection for Milan 2013, a single garment that can double as your personal camping gear). Whether it is training for an Ironman or hiking the Pacific Crest Trail – which Cheryl Strayed vividly depicts in her autobiography Wild – this is about finding strength and clarity through physical hardship and the dwarfing scale of nature. ceilings and endless corridors, we search for a sense of security through the human scale of smaller environments, which shield and embrace us. This trend mimics the beautiful flow of nature’s colours and materials to create spaces that are warming and comforting. While we might not all want to challenge ourselves to this degree, the idea of a more authentic and mindful existence appeals to most, and is inspiring a new minimalism, stripping away all that is unnecessary and purely cosmetic. Although we are impressed by vast architectural spaces with high The

Pagina 6-Colour Futures 2015 Catalog, brosura only possessions you need are a van and
a backpack (or, in...

Pagina 7 - Colour Futures 2015 Catalog, brosura big nature, small me colour palette captures
the...

big nature, small me colour palette captures the sun-scorched feel of the Arizona desert; vast and intimidating yet strikingly beautiful. Rich earth tones of sepia, ochre, sienna and baked clay create a tonal palette which is natural and strong, much like the environment that inspires it. 14 Challenge ‘Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.’ Christian D. Larson Jensen & Skodvin Architects ADVENTURE Wisdom big Nature + small me 16 The colour palette captures the sun-scorched feel of the Arizona desert; vast and intimidating yet strikingly beautiful. big Nature + small me 80YR 46/243 80YR 76/086 10BB 55/065 20YY 38/225 20YY 40/608 70YR 27/404 30YR 16/162 20YY 32/494 60YR 30/094 10YR 50/101 70YR 09/086 big Nature + small me big Nature + small me The idea of a more authentic and mindful existence is inspiring a new minimalism, stripping away all that is unnecessary and purely c

Pagina 7-Colour Futures 2015 Catalog, brosura big nature, small me colour palette captures
the sun-scorched...

Pagina 8 - Colour Futures 2015 Catalog, brosura osmetic.

21

22

Although we are impressed
by...

osmetic. 21 22 Although we are impressed by vast architectural spaces with high ceilings and endless corridors, we search for a sense of security through the human scale of smaller environments. big Nature + small me 25 Layer+layer storytelling through design We live increasingly multi-dimensional lives, with added depths revealing themselves the more we look and explore ourselves and our environment.The digital landscape adds further layers to the world around us,not simply in terms of space but also time. For instance,Shawn Clover’sTime Melts project is an example of the growing online trend for creating composite images that combine the past with the present; blending scenes of contemporary San Francisco street life with images of the1906 earthquake. In the product design world, we have seen pastel hues (all augmented by our colour of the the Netherlands Droog Design explore layered year); while the use of fading, overlaying and seating concepts, while Danish designer

Pagina 8-Colour Futures 2015 Catalog, brosura osmetic.

21

22

Although we are impressed
by vast...

Pagina 9 - Colour Futures 2015 Catalog, brosura Pernille opaque materials adds to the sense of...

Pernille opaque materials adds to the sense of depth. Snedker Hansen’s Marbelous Wood – Refraction employs the patterns of marbling and refracted light to add new layer and depth to wooden flooring. This trend is translated into the subtle use of clusters or groups of colour, rather than a single shade used in isolation.The combination of various colours is key here, in predominantly soft and ‘Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers’. Steve Jobs multi-layered overlaid patterned Rob ‘t Hart Layer+layer 28 The digital landscape adds further layers to the world around us, not simply in terms of space but also time. brickettdavda.com Layer+layer 90RR 76/062 60YY 55/504 70YY 55/299 45YY 66/512 50YR 36/263 04RB 71/092 40YY 67/087 10YY 68/110 10YR 50/101 30BG 64/072 50GY 83/040 10YY 83/071 70RR 41/065 Layer+layer 32 Layer+layer This trend is translated into the subtle use of cluster

Pagina 9-Colour Futures 2015 Catalog, brosura Pernille opaque materials adds to the sense of depth.
Snedker...

Pagina 10 - Colour Futures 2015 Catalog, brosura s or groups of colour, rather
than a single shade ...

s or groups of colour, rather than a single shade used in isolation. 35 We live increasingly multi-dimensional lives, with added depths revealing themselves the more we look and explore ourselves and our environment. Layer+layer 37 + The luxury of the in-between With space increasingly at a premium in our modern lives, we are learning to value and make use of previously neglected, unseen or unloved areas of our environment. Turning the famous William Morris quote inside out –‘have nothing in your home that you do not know to be useful or believe to be beautiful’– we are now looking at the unuseful and the ugly from a new perspective. We are making a virtue out of negative space and creating beauty and use where previously there was none. yards of Amsterdam’s canal district in their project between-space, creating new areas to explore. three-dimensional depth where there is none. A very sophisticated collection of colours, this palette takes three different directions

Pagina 10-Colour Futures 2015 Catalog, brosura s or groups of colour, rather
than a single shade used in...

Pagina 11 - Colour Futures 2015 Catalog, brosura in hue; blue
Interior design is teaching us to...

in hue; blue Interior design is teaching us to maximize the grey, khaki and neutral pink. With four tones of potential of under-utilised space: be it a mezza- each to choose from, plus white, different strengths nine, a hallway or the corner under the stairs. of the same hue can be combined for a tonal effect Similarly, decorative techniques can draw our or different hues across a single strength for a attention to previously overlooked areas or more varied but harmonized look. accessories, while the use of trompe l’oeil and optical illusion can define new space by drawing our eye to it. This idea of ‘leftover’space is brilliantly explored This effect can be exaggerated through the by the Non-Fiction Design Collective, who have subtle use of colour: for instance by using dark breathed new life into the alleyways and court- and light shades together to give the illusion of 38 ‘There is more in heaven and earth than is dreamt of in your philosophy.’ William Shakespeare NE

Pagina 11-Colour Futures 2015 Catalog, brosura in hue; blue
Interior design is teaching us to maximize the...

Pagina 12 - Colour Futures 2015 Catalog, brosura W LUXURY

UN-NOTICED

Re-interpretation
...

W LUXURY UN-NOTICED Re-interpretation ar-arquitetos.com.br ‘The undiscovered is not far away. It is contained within what is right in front of us.’ H.E. Davey skandium.com + We are making a virtue out of negative space and creating beauty and use where previously there was none. 40 + + 30BB 21/056 30BB 31/022 30BB 45/015 00NN 62/000 30RR 22/031 90RR 35/060 50YR 47/057 50YR 73/022 40YY 25/074 40YY 41/054 30YY 56/060 30GY 76/017 Decorative techniques can draw our attention to previously overlooked areas or accessories. 45 + Interior design is teaching us to maximiZe the potential of under-utilised space. 48 him+her Celebrating the beauty of being different As we seek and attain greater gender equality both in the workplace and at home, so we are learning to celebrate our uniqueness. Confident in our own skin, there is a growing trend towards celebrating the best of each sex; in the importance of difference as well as equality. Men and women are both f

Pagina 12-Colour Futures 2015 Catalog, brosura W LUXURY

UN-NOTICED

Re-interpretation

ar-arquitetos.com.br
...

Pagina 13 - Colour Futures 2015 Catalog, brosura lourishing in this exploration of the...

lourishing in this exploration of the distinctiveness of their gender – while also acknowledging how the masculine and the feminine can complement each other. After the trend for androgyny in fashion, men and women are increasingly being encouraged to play on the traditions of masculinity and femininity. wear boots while they re-engage with traditional crafts and skills. They no longer feel emasculated in their domestic roles; the hunter-gatherer impulse sees them challenging themselves against the extremes of nature or catching their own fish, smoking their own meat and making craft beer. In turn, women are revelling in a return to both the feminine and the feminist (and seeing no contradiction in combining the two). They no longer feel they have to mimic male traits in order to succeed in the office, because they are no longer operating in a patriarchal world. A soft, subtle, female influence often proves Men are growing Ned Kelly beards and wearing equally effective and strong �

Pagina 13-Colour Futures 2015 Catalog, brosura lourishing in this exploration of the distinctiveness of their...

Pagina 14 - Colour Futures 2015 Catalog, brosura �� if not more so – in
lumberjack shirts...

�� if not more so – in lumberjack shirts,all-weather clothing and work- comparison with the masculine approach. In terms of colour palette, we see the traditional feminine hues of damson,powder pink and cream combined with masculine khaki, slate grey and teal: but they also combine and complement themselves wonderfully when used together. The look here is classic,understated and very sure of itself. Rich dark wood and confident furniture or accessories make a statement with no compromise. Equally dynamic on a front door or the walls of a bar, restaurant, or home, this is the trend for people who are proud to be themselves – and want stylish surroundings to match. Colour combinations here should be simple and tone-on-tone, embracing the atmospheric quality of a single colour or the perfect partnership of similar shades. 50 equality uniqueness ‘It is time for parents to teach young people early on that in diversity there is beauty and there is strength.’ Maya Angelou balan

Pagina 14-Colour Futures 2015 Catalog, brosura �� if not more so – in
lumberjack shirts,all-weather...

Pagina 15 - Colour Futures 2015 Catalog, brosura ce

him+her

Women are revelling in a return to...

ce him+her Women are revelling in a return to both the feminine and the feminist (and seeing no contradiction in combining the two). 52 him+her 60YR 83/009 80YR 67/085 40YY 67/087 30BB 83/018 70RR 57/070 80YR 57/179 40YY 38/107 30BG 56/097 70RR 16/116 30YR 18/212 50YR 13/032 90BG 11/101 him+her 84RR 05/082 30BB 10/019 57 him+her Men are returning to traditional masculine skills, catching their own fish, smoking their own meat and making craft beer. 58 him+her 61 Friendly Barter + a new social economy One of the most significant social trends of recent years has been our rethinking and redefining of the concept of ownership. Inspired by the increasing influence the digital world has over our lives and the social media revolution, a new, collaborative economy of friendly barter has established itself. sharing and borrowing via a community of likeminded individuals. eclectic approach to problem solving is reflected in the family of warm colour palettes for

Pagina 15-Colour Futures 2015 Catalog, brosura ce

him+her

Women are revelling in a return to both the...

Pagina 16 - Colour Futures 2015 Catalog, brosura 2015
which are often used in unpredictable ways....

2015 which are often used in unpredictable ways. For instance, berry-toned pinks and reds add softness when used in conjunction with lime and orange, but can create an added richness to ochre, rich brown and warm grey. It is a system built almost entirely on trust; and the understanding that we can help others while we help ourselves. It is betterment through a simple and cost-effective use of our existing networks, with new and unexpected combinations helping Websites such as Peerby, Airbnb, Car2go and the exchange of supply and demand.The‘greed is For both interiors and exteriors, large blocks of TaskRabbit have extended the idea of connec- good’ mentality of crass consumerism is thus harmonizing colour can be utilized to surprising tivity to the world of commerce. Eschewing big replaced by a sense of collective resourcefulness. effect: using colour combinations themselves brands, consumers now seek out goods and instead of patterns to add more power to the services via a collab

Pagina 16-Colour Futures 2015 Catalog, brosura 2015
which are often used in unpredictable ways.
For instance,...

Pagina 17 - Colour Futures 2015 Catalog, brosura orative model based on This same sense of new...

orative model based on This same sense of new combinations and an overall design. 62 ‘Consume less; share better.’ COLLABORATION Hervé Kempf COMMUNITY mvrdv.nl RESOURCEFULNESS Friendly Barter + 65 New combinations and an eclectic approach to problem solving is reflected in the family of warm colour palettes for 2015 which are often used in unpredictable ways. Friendly Barter + 90RR 16/386 90RR 69/101 00YY 21/321 68YR 28/701 30YR 21/505 60YY 39/654 80YR 13/325 20YY 51/306 20YY 45/114 90RR 27/440 00YY 23/557 10YY 72/021 50YR 22/052 00YY 83/034 Friendly Barter + 69 Eschewing big brands, consumers now seek out goods and services via a collaborative model based on sharing and borrowing. Friendly Barter + Friendly Barter + 72 Resources Here you will find an index of the pictures that have been used in this publication. For the online version, please go to www.colourfutures.com cover ø cf15-LL-3 cf15-BN-9 cf15-HH-16 cf15-LL-13 cf15-US-18 cf15-HH-2

Pagina 17-Colour Futures 2015 Catalog, brosura orative model based on This same sense of new combinations and...

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cf15-LL-18 cf15-HH-2 cf15-US-8 cf15-FB-11 p36-47 ø cf15-COY-13 cf15-FB-19 cf15-FB-3 cf15-COY-5 cf15-HH-13 cf15-BN-6 cf15-HH-22 cf15-US-16 cf15-COY-14 cf15-LL-11 cf15-BN-16 cf15-BN-7 cf15-HH-3 cf15-US-9 cf15-HH-14 cf15-LL-1 cf15-FB-12 cf15-COY-6 cf15-FB-20 cf15-FB-4 cf15-US-1 cf15-COY-7 cf15-COY-15 cf15-BN-8 cf15-BN-17 cf15-LL-2 cf15-LL-12 cf15-US-2 cf15-US-10 cf15-US-17 cf15-HH-4 cf15-HH-15 cf15-HH-23 cf15-FB-5 cf15-FB-13 cf15-FB-21 ColourFutures the distinctive three-leaf colour spectrum symbol, Alba, Astral, Betonel, Bruguer, Coral, Dulux, Dulux Professional, Dulux Trade, Dulux Valentine, Flexa, Inca, Levis, Marshall, Nordsjö, Sadolin, Sikkens, Vivechrom, the AkzoNobel logo, the Flourish logo and all distinctive colour names are trademarks of the AkzoNobel Group of Companies © and Database Right 2014. Design – ThisCityAgency London +44(0)20 8744 1075 Content – AzkoNobel Global Aesthetic Center +31(0)71 308 2100 colourfutures.com AkzoNobe

Pagina 19-Colour Futures 2015 Catalog, brosura cf15-LL-18

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Pagina 20 - Colour Futures 2015 Catalog, brosura l Decorative Paints
Global Aesthetic Center...

l Decorative Paints Global Aesthetic Center Rijksstraatweg 31, 2171 AJ Sassenheim, The Netherlands Tel + 31(0)71 308 2100 This ColourFutures reference manual is and remains the property of AkzoNobel N.V. and is loaned on condition that it is used solely to specify products manufactured/or supplied by AkzoNobel N.V. (and other companies in the AkzoNobel Group) and on condition that it shall be returned to AkzoNobel N.V. on demand. The contents of this reference manual are for information only. No representation or warranty is given, nor liability accepted, regarding the information given. We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. DB_00388_260614