CF
Colour Futures
International Colour Trends 2014
TM
UNLOCKING POTENTIAL
01
social
trends
Design
trends
Economic
trends
global
design
knowledge
global
colour
expertise
welcome
Welcome to AkzoNobel ColourFutures 2014.
Trend and colour forecasting is a vital and
inspiring part of our business,enabling AkzoNobel
to be one step ahead of customers’needs
for years to come.
Our mission is
to‘Add colour to
people’s lives’
As the largest colour manufacturer worldwide
we keep our fingers on the pulse of emerging social,
economic and design trends around the world,
as it is often here that we see the first signs of future
colour movements.
02
unlocking
Potential
the Driving
Influence
for 2014
Every year, ColourFutures presents one
dominant idea which inspires us to create
the five colour trends.This idea influences
each of the trends in a different way
but also holds them together with a single
concept that determines what the most
pivotal hue,The Colour of theYear, will be.
We are in a time of great change and in order
to capitalise on new and exciting opportunities
we must understand who we are and how
we fit into the new order of things. By looking
afresh at what we have we can unlock the
potential that surrounds us. This applies to
countries, businesses and individuals. Every
home, office, school or factory has huge
potential if you just know how to unlock the
space and the ideas within.
The mood of the moment has a great effect
on the type of colours that are popular and
for 2014 we see a world in search of answers,
which provides us with an open and exciting
palette of colours to inspire renewal in
the year ahead.
margin
of
proof
Introduction 02-09
02 Unlocking potential
06 Colour of the Year 2014
08 2014 Palette
colour of
the year
Trends 10-61
12
22
32
42
52
22
Silent revolution
Margin of proof
Urban folk
Secret garden
Do it now!
Colours 62-71
64
65
66
67
68
69
70
71
06
52
32
Reds
Oranges
Yellows
Greens
Blues
Violets
Warm neutrals
C
ool neutrals
resources
72 Resources
Urban
Folk
Silent
Revolution
42
12
contents
05
07
90GG19/151 P0.20.40
colour
of the
year 2014
Sophisticated
Balanced
Versatile
Tranquil
The top trend colour for 2014 perfectly
combines the natural harmony of green
with the tranquillity of blue. Reflecting the
overriding trend of unlocking, this muted
teal has a gentle character and is a favourite
in the world of design. Deeper and more
sophisticated than turquoise, teal has
a subdued richness which is often used to
describe tropical seas of shimmering
bluish green.
A tertiary colour, teal is the combination
of primary blue and secondary green which
today is used to describe several different
tones of this majestic colour. Somewhere
between blue and green it has come to
symbolise balance, but should be combined
with neutral tones and shades of wood so
as not to overwhelm a space.
For such a statement colour, teal is
surprisingly versatile and works well in
different colour combinations
. Sitting
opposite coral on the colour wheel it works
beautifully with delicate pinkish tones and
warm ochre yellow, but for a trend look
should be combined with other tones of
teal, green or blue to create a tone-on-tone
effect. Layering teal with indigo, denim
or navy provides an oceanic feeling, cool,
dynamic and welcoming. Combining
our Colour of the Year with greens such
as mint, duck egg or emerald will
give a fresh natural effect; or for a neutral
combination choose a colour with
a natural wood tone.
Colour of
the year
evolution
2014
palette
The colour story for 2014 is largely about
complex tones that almost sit between colour
families and keep you guessing as to which hue
they truly are. These colours have an intriguing
quality that changes depending on which
shades they are combined with. This enables
colour scheming to become about exploring
new combinations. If used alone, simple
or primary colours can be dull and predictable
but used in combination with this fascinati
ng
palette they add a touch of simplicity and clarity
which feels new and surprising.
11
the five
key trends
for 2014
silent
revolution
margin
of proof
urban
folk
secret
garden
do it
now!
Modest
I nt r o s p e c t i v e
hidden
Quentin Crisp
‘For an introvert his environment is
himself and can never be subject to
startling or unforeseen change’
13
Introverted
human
Revolution
Silent
With power moving to the Introvert, design is starting to
lose its ego, becoming more understated and thoughtful
Introverted design
celebrates simplicity and
innovation to create
beautiful forms and spaces
that don’t show off
17
Revolution
Silent
19
The Silent Revolution
palette is extremely
subtle using slight
shifts in hue and tone
to create delicate
combinations
Revolution
Silent
20
sn.02.85
10bb 83/020
Silent
Revolution
For decades we have listened to those who
shouted the loudest and revered individuals
who built the tallest building and the fastest
cars. Since indu
stry began, the power to
shape our world has firmly been held by
the extrovert, ready to speak up and push
themselves forward with a new grand idea
at the slightest chance. Though there is
no evidence that the best speaker has the
best ideas we have often followed these
charismatic individuals who know how to
work the crowd. But times are changing!
We no longer communicate within a purely
physical world where it is so important to‘be
seen’. Gone are the days when a big financial
backer was needed to get your work known
as it can now be shared online and be judged
and recommended to others by your peers.
Power is moving to the introvert and with
it design in many areas is starting to lose its
ego and becoming more understated and
thoughtful. In her top-selling book‘Quiet’,
Susan Cain discusses how solitude breeds
creativity and that we all need to‘stop the
madness of constant group work’and be
afforded the space at work and school
for deep personal thought, as this is where
the richest ideas are likely to lie.
qn.02.78
90BG 72/038
Our consumerist nature is starting
to change too. For the majority of people
money and space are at an increasing
premium and it has never been more
important to really consider what we need
and how we will use it. Introverted design
celebrates simplicity and innovation to
create beautiful forms and spaces that don’t
‘show off’ but meet our changing needs in
new and sophisticated ways.
The Silent Revolution palette is extremely
subtle, using slight shifts in hue and tone to
create delicate combinations of tinted
white and neutral mid tones. These colours
give a restful and silent effect that showcases
the trend’s clever use of texture and natural
materials. Nothing says modernity and space
like whites do and these shades have great
warmth creating a look which is human
and inviting rather than clinical and austere.
Think of fluffy clouds and the soft variations
of shade in arctic furs.The more robust
shades are still d
elicate and can be found
in pebbles and sun-dried shells.
gN.00.88
30gy 88/014
tN.02.82
72BG 75/023
on.00.76
30bb 62/004
qn.02.88
10bg 83/018
on.00.69
30bb 53/012
Fn.02.82
30yy 72/018
ON.00.83
30gg 72/008
hN.02.85
81yy 81/016
cN.02.67
50rr 54/018
on.00.86
50BG 83/009
vn.02.85
90bb 73/022
Kahn industrial
23
margin
of
proof
‘People have never before
managed their lives so precisely’
John Fu
At the heart
of this palette
sit masculine
neutrals with an
architectural
appearance
27
margin
of
proof
Having a number
to hold onto can be
comforting in the
chaos of our fast
paced lives
margin
of
proof
29
More of us are taking an analytical approach in our
home life, setting objectives and measuring our
performance in order to maximise our potential
30
margin
of
proof
Just when we think life can’t get any faster
it steps up another gear! The pressure
to become the best you can be, the healthiest
you can be and have the perfect work-life
balance is a full time pursu
it and one
that requires us to analyse ourselves and
our lives in order to stay on top.
In the chaos of our fast paced lives, having a
number to hold onto can be comforting.
If we know our nutritional RDA, blood pressure
and cholesterol level then we can evaluate
our lifestyle and make changes that may help
us avoid chronic disease. It is a recognised
approach in business to review past
performance and set development objectives.
However, more of us are taking this analytical
approach in our home life too and using
the kind of measuring devices that would once
have been relegated to the doctor’s surgery.
Street artists,The Wooster Collective have
seen this obsession with self-improvement
as inspiration for a piece called‘Take the
Stairs’ which takes the stickman style figures
we know from road signs and uses them to
highlight what will happen to your waistline if
you don’t take the stairs.
on.00.90
00NN 83/000
In a world of ambiguity and grey areas, there
is something enticin
g about the reliability and
definitive nature of mathematics and
science. There is something immediate and
decisive about an equation, a pictogram, a
date or even a number standing alone. Where
languages change, numbers stay the same,
unifying us with the same piece of information
no matter where we are in the world.
The Margin of Proof palette is constructed
of masculine neutrals with an architectural
appearance. These sophisticated tones
of putty, plaster and brick should provide the
largest proportion of the colour scheme
and then be enriched with full bodied deeps
like darkest emerald or oxblood.The brightest
accents are a small but important touch as
they add the graphical edge. Here bright teal,
scarlet and ochre provide a surprising and
mature alternative to more primary accents.
This is a mature and measured palette
which will complement natural materials
like dark wood, marble and cork as well
as concrete.
ON.00.10
00NN 05/000
on.00.81
30YY 68/024
On.00.60
50YR 38/017
g0.0
5.80
30Yy 69/048
P0.50.40
70gG 16/390
c2.53.40
16yr 16/594
d6.15.55
70yr 33/175
b0.25.25
09yr 05/305
Q0.20.30
30BG 10/111
c4.20.40
30yr 16/162
e6.63.47
00Yy 23/557
r0.10.60
50bg 32/114
Cn.02.57
60yr 33/047
fN.02.47
30yy 20/029
e8.15.65
10yy 41/175
F6.10.70
30yy 53/125
e8.05.70
90yR 55/051
33
Appreciation
Roots
Urban
Story
telling
pride
Folk
‘Not all those who
wander are lost’
Cultural
identity
J.R.R. Tolkien
We all want
to be part
ofsomethingthat
is bigger than
ourselves
Reconnecting
with our roots
reminds us where
we have come
from
37
Urban
Folk
Patternsinfolkartdifferwidely
aroundtheworldbutalthoughthe
narrative changes there is a
common sense
of warmth and community
38
TheUrbanFolkpaletteisalivewith
friendly and robust shades which
feel familiar but look very new
Urban
Folk
40
Urban
Folk
In times of uncertainty we look for what we
know and understand. The patterns and
traditions of folk art differ widely around the
world but although the nar
rative changes
there is a common sense of warmth
and community which is captured by their
simple designs and rich colours.
Once relegated to Grandma’s house, the
traditional mentality of folkloric design is
being made new again by a fresh generation
who want to tell a story through the things
that they create to form an emotional
connection with their audience. As industry
grew in developing markets, vast quantities of
the population moved to the primary cities
to find work and earn better wages, but many
around the world have found the price of
being cut off from their children and loved
ones too great a price to pay. We now see,
particularly in China, individuals moving away
from these metropolises to smaller towns
and cities in order to find balance and a better
quality of life. However, this is not about
returning to the old ways as the knowledge
and technology of the city goes with them.
The benefit of fusing old and new is something
Chinese homeware brand Jia is exploring.
Jia
invites international designers from
different cultural backgrounds to reinterpret
Chinese customs such as tea culture into
a new direction in modern design. In this way
many brands are learning from yesterday
to enrich today.
As individuals we want to be part of
something that is bigger than ourselves.
Reconnecting with our roots reminds
us where we have come from. Storytelling has
long been the chosen tool for passing down
lessons from generation to generation but as
the flexibility of the tablet has reduced the
commonality of the printed word, so the book
is becoming an inspiring symbol of
communication. Literary texts, calligraphy,
and the handwritten letter have a new
elegance and value in this electronic age.
The Urban Folk palette is alive with friendly
and robust shades which feel familiar but
look very new. Combine similar shades for a
harmonious story like plum, damson and
burgundy and then add a surprise contrast of
ochre or light petrol blue to create something
more person
al.Though our natural
landscapes are all very different we can all
relate to these authentic tones of heavy
silks and cosy yarns as they have appeared
in folkloric design around the world since
storytelling began.These colours are inspired
by the homely shades of a cross-stitch
pattern, the bright ornamentation of Russian
dolls, the light and cheery decoration of
Scandinavia and the sumptuous fabrics of
India, South America and China.
This is a trend which captures all the
positivity of times gone by and wraps it up in
a contemporary and very relevant way.
c4.40.20
23yr 10/308
wn.02.82
50rb 74/033
w0.10.30
10rb 10 /116
f6.07.77
30Yy 67/084
f2.50.50
20yy 26/490
b2.10.25
10YR 07/125
f2.50.65
30Yy 49/562
f6.30.30
30yy 12/263
j0.20.50
30gy 23/232
fn.02.85
50yr 83/003
d6.05.65
60yr 41/072
e8.15.65
10yy 41/175
b6.15.65
10yr 41/223
E0.45.55
80yR 31/508
c0.40.40
10yR 17/465
z0.05.20
30rr 08/044
P0.20.40
90gg 19/151
r9.35.22
70bg 09/171
43
Blurred
Fragile
Diffused
Floral
ign
Müller Van Tol, interior des
by Bas van Tol
Intangible
s make
y
a
w
l
a
s
r
e
‘Flow
ppier, and
a
h
,
r
e
t
t
e
b
e
l
peop
are
more helpful; they
sunshine, food and
medicine for the soul’
Luther Burbank
c and curious with
This look is romantic, poeti
misty shades adding a subtle veil of surprise
47
trend
This fascinating
explores the idea of the
more harnessing
barely there, the fleeting
and the ephemeral
48
underpin
Floral motifs
this trend, but not bright
frothy blooms, rather delicate
blurred designs which are open
to interpretation
50
ln.02.47
30gY 27/036
w7.07.44
50rb 20/091
cn.02.57
60yr 33/047
When the first shards of light shine through
the trees or the kiss of dusk embraces
the garden a kind of magic falls over the
space, diffusing its colours and creating
a sense of mystery.
This is a fascinating trend which explores the
ideas of harnessing the barely there, the
fleeting and the ephemeral. Finnish artist
Sanna Kannisto has achieved this by
capturing
rainforest flora and fauna with
a mobile studio constructed in the branches.
The result, is images that truly capture
their subject matter but with an otherworldly
quality. Many other artists have employed the
intangible quality of projected images of
nature such as branches and trees to add a
fragile quality to urban spaces. Adding a touch
or magic in this way makes us think again
about how we view our environment and adds
light into the darkest corners of the city.
Florals are the motif that underpins this trend,
not bright frothy blooms, but rather delicate
fragmented or blurred designs which are
open to interpretation by the viewer. Hautology
is the aesthetic of encompassing the barely
there and is an idea that is inspiring the music
world as well as art and design. William
Basinski started to create‘The Disintegration
Tapes’, a series of recordings almost a decade
ago, that are only now striking a chord with
their mysterious sounds.
Though this look is romantic, it is also po
etic
and curious with misty shades adding a subtle
veil of surprise so that the overall effect is
feminine but enigmatic. Mercury mirrors and
distressed fabrics add a sense that objects
are only on loan to us for a short time and will
in the end return to nature.
The Secret Garden palette is filled with soft,
smoky tones. Imagine ripe plums, almost
neutral tones of lilac and that perfect shade of
delicate dove grey. An array of greens from
dark spruce to charming pastel shades of
mint, make it easy to create a sensitive
tone-on-tone tranquil effect. Neutrals are
important here but they are always tinted with
the slightest touch of rose or lavender.
Fragile and ethereal materials like voile, lace
and frosted glass complete the look and
add a layered quality.
un.02.77
70bb 65/056
u0.05.75
70bb 55/044
wn.02.77
50rb 48/051
sn.02.85
10bb 83/020
g4.05.81
70Yy 73/083
n7.04.73
50gg 55/049
cn.02.67
50Rr 54/018
j0.05.75
10gy 58/105
P0.05.35
50Bg 14/036
f6.03.87
43yy 78/053
u0.04.84
30
bb 72/045
s0.04.78
50bg 64/028
zn.01.83
10rR 73/023
53
Sharing
Provocative
Energetic
Interactive
Collaborative
‘Life is far too important a thing de
Oscar Wil
’
t
u
o
b
a
ly
s
u
io
er
s
lk
a
t
o
t
ever
Create something
just for the
fun of it!
57
Cut loose
and embrace
the impermanence of
cheap and
throw-away
materials to
create imperfect design
and dramatic
patterns
58
Raise an
eyebrow
or two,
encouraging
a
smile
or stimulate a
conversation
60
f8.40.80
46YY 74/602
g4.40.70
70yY 59/485
There is a time for thinking and a time
for taking action.Tired of standing still and
waiting for projects to slowly take shape,
many individuals and collectives want to
make a change now! This trend has energy
and exuberance; create something just for
the fun of it, on your own or through exciting
collaborations. Here designers are cutting
loose and embracing the impermanence
of cheap and throw-away materials to make
imperfect design and dramatic patterns.
This is not a
bout building something that
stands the test of time but raising an eyebrow
or two, encouraging a smile or stimulating
a conversation in the here and now.
Once the domain of street artists, hack
design and graffiti are now nudging their
way into the mainstream. Not content
with an object’s original form, hack design
or hacktivism takes an existing piece
and redesigns it to look more individual
or to meet a totally different function. Urban
artists such as Banksy have broken down
barriers and silenced many critics that once
thought this genre of expression was
crass and simplistic. Hotel Au Vieux Panier in
Marseille, France annually redesigns five
rooms by using artists and designers to create
a unique flavour to each space. Recently
graffiti artist Tilt created ‘panic room’ for the
hotel, a half graffiti half blank space.The
contrast of chaotic and serene, vivid and bland
creates a striking effect and shows that even
unrestrained art like this is being absorbed
into society. Whi
ch sparks the question,
what will the new provocative and powerful
form of art be?
This palette says ‘get up and go for it!’ This
is a high octane, energetic medley of colours
where anything goes. Clash and contrast
or combine and blend to create a riot of colour,
or something a little more paired back.
Fizzy lemon and intense teal rub shoulders
with bright emerald green, lime, violet
and fiery orange. Blues in this palette come
in all shapes and sizes too, from navy
to ultramarine, sky and pale cyan; there
is something for everyone.
l5.60.43
02gg 21/542
C6.49.48
50yR 18/650
J0.30.80
10gy 61/449
fn.02.67
30yy 46/036
C1.10.79
23YR 66/193
e6.58.65
04yy 51/583
X0.20.50
41Rb 24/309
u7.27.36
69bB 17/324
Q0.40.50
16BG 29/350
r7.22.69
79bg 53/259
Q0.10.80
40bg 70/146
on.00.90
00nn 83/000
X7.16.66
88rb 37/328
v3.35.14
91Bb 07/263
63
colours
This section of ColourFutures presents
all colours chosen for 2014 as colour families:
Reds, Oranges, Yellows, Greens, Blues and
Violet
s followed by Warm and Cool Neutrals.
At the bottom of each page you can see the
transition of each hue over the years.
reds
oranges
65
With lots of variety this palette is more about pinks and pinkish reds than anything hard or fiery. Crisp urban pinks that are playful and fun
sit against soft blush reds and flesh tones.The popularity of very dark red continues with burgundy so dark it is almost black.
The overall feeling of oranges this year is mellow and well seasoned. These are the colours of roasted pumpkin, ground cinnamon and
turmeric and have a much greater yellow influence than recent years.The almost black browns of last year have changed into softer mid
toned rose browns with a warm earthy quality.
Key Red: For the last couple of years we have seen reds becoming warmer and more robust. This continues for 2014 with a deep maroon
inspired by folk fabrics and ornamentation from around the world and a more architectural, measured approach to design.
Key Orange: Fiery and
intense this is the kind of colour that wants to stand up and be noticed. Occurring in nature through sunsets, the petals
of theTiger Lily and the flesh of the Persimmon fruit, this shade still feels authentic and organic and not synthetic as many bold colours do.
KEY COLOUR 2014
c2.53.40
16yr 16/594
z0.05.20
30rr 08/044
c4.20.40
30yr 16/162
c4.40.20
23yr 10/308
KEY COLOUR 2014
c0.40.40
10yR 17/465
x7.16.66
88rb 37/328
b6.15.65
10yr 41/223
zn.01.83
10rR 73/023
C1.10.79
23YR 66/193
b0.25.25
09yr 05/305
b2.10.25
10YR 07/125
Red’s transition: The neutralised and greyed-off pinks which dominated last year’s palette have
moved aside to make way for a cleaner and more dynamic palette. The pretty and feminine shades of
2012 have bought a smart suit and gained a swagger in their step. These are reds with attitude.
2009
2010
2011
2012
2013
d6.15.55
70yr 33/175
E0.45.55
80yR 31/508
e6.63.47
00Yy 23/557
C6.49.48
50yR 18/650
e6.58.65
04yy 51/583
Orange’s transition:
This colour has slightly evolved from last year’s papaya
taking on a little more red for an even fierier effect. Becoming progressively
more powerful since 2011 this colour family now packs a real punch.
2009
2010
2011
2012
2013
Yellows
greens
67
The most important growth area for 2014: greens come in all shapes and sizes.The character of these colours fall into four groups but most have a
blue undertone: clean dynamic urban greens like lime, jade and emerald, neutralised greens influenced by grey and brown, whites with a hint of green
and a very natural leafy shade.
Last year’s larger palette of more greyed-off shades has reduced down to a small but important selection of yellows.Taking four
distinct characters this hue area is made up of: the soft, almost green yellow of new leaves and shoots, eye catching primary yellow,
spicy ochre and barely there whites with a tint of yellow.
Key Green: This influential colour has a magical quality which captures the tranquillity
and grandeur of vast lakes and undiscovered forests. Lying in
between green and blue it possesses the power of both; balanced, tranquil and calming but in its depth you will also find drama and unexpected warmth.
Key Yellow: Recognisable in countless traditional folkloric fabrics and patterns this yellow is as old as saffron itself but
feels incredibly new when combined with other colours. Use it to add a quirky twist and make the mundane, extraordinary.
f2.50.50
20yy 26/490
J0.30.80
10gy 61/449
l5.60.43
02gg 21/542
P0.50.40
70gG 16/390
KEY COLOUR 2014
f2.50.65
30Yy 49/562
KEY COLOUR 2014
f8.40.80
46YY 74/602
g4.40.70
70yY 59/485
f6.03.87
43yy 78/053
g4.05.81
70Yy 73/083
Yellow’s transition: The subtle hint of olive that influenced last year’s key yellow has melted
away and in its place the warmer tones of nectar, mustard and amber return. Do not discount
green toned yellows as they are still important but no longer hold centre stage.
2009
2010
2011
2012
2013
Q0.2
0.30
30BG 10/111
f6.30.30
30yy 12/263
j0.20.50
30gy 23/232
ln.02.47
30gY 27/036
P0.20.40
90gg 19/151
P0.05.35
50Bg 14/036
j0.05.75
10gy 58/105
n7.04.73
50gg 55/049
On.00.83
30gg 72/008
qn.02.88
10bg 83/018
Green’s transition: Last year’s greens moved from a notable yellow character to shades
which in the main trod a line between green and blue.This trend continues with our teal
Colour of the Year, but last year’s soft spruce is now darker, richer and more evocative.
2009
2010
2011
2012
2013
blues
violets
69
2013 was all about blue and this continues to be an important, varied and inspiring colour area. As we see greens becoming increasingly
blue, so blues with a green edge also come back into vogue with the re-emergence of teal, aqua and turquoise against more degraded green
greys and cooler tones of sky blue and indigo.
Cool and sophisticated this palette of darkest berry and shadow like lavenders is almost a collection of tinted neutrals drifting away from
l
ast year’s pretty plum and amethyst tones. One clear violet remains with a pink character, resembling the petals of a Heliotrope flower.
Key Violet: Lavender grey is a soft and very flattering shade becoming popular in interiors and cosmetics for its subtly different
nuance on grey. The colour of the dried flowers themselves, this shade has a demure and understated quality.
Key Blue: A close cousin to the Colour of the Year this shade also falls into the teal family. Cool and mysterious it is only used by nature to
decorate its most elaborate creations; a peacock feather, the wing of a butterfly or a topaz jewel.
KEY COLOUR 2014
r0.10.60
50bg 32/114
Q0.40.50
16BG 29/350
R9.35.22
70bg 09/171
s0.04.78
50bg 64/028
Q0.10.80
40bg 70/146
r7.22.69
79bg 53/259
tN.02.82
72BG 75/023
qn.02.78
90bg 72/038
KEY COLOUR 2014
v3.35.14
91Bb 07/263
w0.10.30
10rb 10/116
u7.27.36
69bB 17/324
un.02.77
70bb 65/056
u0.04.84
30bb 72/045
Blue’s transition: Since 2010 the blue colour palette
has been getting cooler until last year when we
saw a purple influence in our indigo Colour of the Year. The depth and strength of colour remains bold
and robust but a green influence gives this palette a more oceanic feel.
2009
2010
2011
2012
2013
w7.07.44
50rb 20/091
X0.20.50
41Rb 24/309
wn.02.77
50rb 48/051
wn.02.82
50rb 74/033
vn.02.85
90bb 73/022
Violet’s transition: Since 2009 violets have been getting darker and more robust in nature
until last year’s shade, which was such a dark berry, it was almost black. The general
feeling of the palette for 2014 is much softer and easier to use with violet becoming more
of an influence than a colour in its own right.
2009
2010
2011
2012
2013
Warm neutrals
This is a palette of chic and modern material tones that works effortlessly with colour or to stunning effect on their own. Sandstone, camel and caramel
add richness; mushroom and taupe make the perfect canvas, and whisperingly light shades of hessian and pearls add de
licate warmth.
Key Warm neutral: Some of the most interesting colours sit in the space between two hues and this year’s warm neutral palette focuses on a shade which treads
lightly between warm and cool. A pale taupe with the slight hint of rose and pewter, it is an essential in creating an easy to live with modern colour scheme.
d6.05.65
60yr 41/072
cn.02.57
60yr 33/047
cool neutrals
71
e8.15.65
10yy 41/175
F6.10.70
30yy 53/125
This year’s palette covers the full achromatic spectrum from the black of Indian ink, through charcoal and concrete to feathery down like greys which are
barely there.There are also shades with a hint of warmth found in driftwood, pebbles and the majesty of a rocky mountain landscape.
Key Cool neutral: When grey first became a trend colour it was hard, masculine and tricky to live with. Informed by several years of wearing and decorating
with warm shades of grey we now move back to a cooler shade that possesses ease and sophistication and works perfe
ctly with greens and blues.
Fn.02.47
30yy 20/029
KEY COLOUR 2014
e8.05.70
90yR 55/051
on.00.81
30YY 68/024
Cn.02.67
50Rr 54/018
2011
2012
2013
u0.05.75
70bb 55/044
f6.07.77
30Yy 67/084
g0.05.80
30Yy 69/048
fn.02.67
30yy 46/036
hN.02.85
81yy 81/016
gN.00.88
30gy 88/014
Fn.02.82
30yy 72/018
on.00.69
30bb 53/012
on.00.76
30bb 62/004
on.00.90
00nn 83/000
on.00.86
50Bg 83/009
sn.02.85
10bb 83/020
Warm neutral’s transition: Over the last three years key shades in this colour area have had a grey
edge with a small dash of a different hue giving them character. With a similar feel to last year’s
shade this colour has a tiny pinch of red lending it warmth and accessibility.
2010
ON.00.10
00NN 05/000
KEY COLOUR 2014
fn.02.85
50yr 83/003
2009
On.00.60
50YR 38/017
Cool neutral’s transition: Looking back over the last five years there is a pattern emerging where our
key cool neutral is almost white one year and then a more characterful grey the next. This year’s m
ost
important grey is very similar to that of 2012, but where that shade had a slight green undertone, the
influence for 2014 is blue, resulting in an architectural concrete grey.
2009
2010
2011
2012
2013
72
resources
cover ø
cf14-SR-7
Here you will find an index
of the pictures that have
been used in this publication.
p52-59 ø
p41-49 ø
cf14-SR-18
cf14-B-2
cf14-MOP-16
cf14-cover
cf14-SG-10
cf14-UF-13
cf14-MOP-6
cf14-COY-6
cf14-UF-3
p1-9 ø
cf14-DIN-9
cf14-DIN-19
cf14-COY-7
cf14-SR-8
cf14-O-2
cf14-SG-1
cf14-DIN-10
cf14-COY-8
cf14-MOP-17
cf14-SR-19
cf14-INTRO-1
cf14-SG-11
cf14-O-3
cf14-DIN-1
cf14-B-3
cf14-UF-4
cf14-UF-14
cf14-COY-9
cf14-DIN-20
cf14-MOP-7
cf14-DIN-11
cf14-SG-12
cf14-COY-10
cf14-MOP-18
cf14-SR-9
cf14-SG-2
cf14-SR-20
cf14-TITLE-1
cf14-Y-1
cf14-MOP-8
cf14-SG-13
cf14-V-1
p12-19 ø
cf14-MOP-19
cf14-INTRO-2
cf14-DIN-2
cf14-UF-5
cf14-UF-15
cf14-SR-10
cf14-DIN-12
cf14-SR-21
cf14-SR-11
cf14-INTRO-3
cf14-COY-1
p22-29 ø
marg
in
of
proof
cf14-SR-1
cf14-DIN-21
cf14-SG-3
cf14-Y-2
cf14-SG-14
cf14-UF-6
cf14-MOP-9
cf14-DIN-3
cf14-SG-4
cf14-MOP-20
cf14-UF-16
cf14-SR-12
cf14-V-2
cf14-DIN-13
cf14-SG-15
cf14-UF-7
cf14-V-3
cf14-DIN-22
p62-71 ø
cf14-DIN-4
cf14-SR-13
cf14-UF-17
cf14-UF-8
cf14-MOP-10
cf14-SR-2
cf14-SG-16
cf14-SG-5
cf14-MOP-21
cf14-WN-1
cf14-DIN-14
p32-39 ø
cf14-DIN-5
cf14-COY-2
cf14-MOP-1
cf14-Y-3
cf14-SG-17
cf14-MOP-11
cf14-DIN-15
cf14-SR-3
cf14-R-1
cf14-SR-14
cf14-UF-9
cf14-MOP-2
cf14-UF-18
cf14-G-1
cf14-SG-6
cf14-MOP-12
cf14-COY-3
cf14-TITLE-2
cf14-SG-18
cf14-WN-2
cf14-DIN-6
cf14-SR-4
cf14-SR-15
cf14-MOP-3
cf14-R-2
cf14-UF-10
cf14-WN-3
cf14-MOP-13
cf14-DIN-16
cf14-SG-19
cf14-COY-4
cf14-R-3
cf14-UF-1
cf14-UF-19
cf14-SR-5
cf14-DIN-7
cf14-SG-7
cf14-G-2
cf14-CN-1
cf14-G-3
cf14-CN-2
cf14-B-1
cf14-CN-3
cf14-DIN-17
cf14-SG-20
cf14-SR-16
cf14-MOP-4
cf14-UF-11
cf14-MOP-14
cf14-SG-8
cf14-COY-5
cf14-SR-6
cf14-SR-17
cf14-MOP-5
cf14-MOP-15
cf14-U
F-2
cf14-UF-12
cf14-UF-20
cf14-SG-9
cf14-SG-21
cf14-DIN-8
cf14-DIN-18
cf14-O-1
For the online version of
the book, please go to
www.colourfutures.com
TM
mation regarding this artwork, please contact the
ementation Team at:
Limited
Branding Agency
l Close
0QN
om
814 9922
814 9024
ridge.com
TAILS
DULUX
E:
TM
For more information regarding this artwork, please contact the
Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com
DLUX
R:
ALBA OFFPACK LOGO
N
10.03.11
AS
:
DB
NAGER:
PROJECT DETAILS
DULUX
CLIENT NAME:
DIGITAL LITHO
ESS:
DLUX
JOB NUMBER:
VARIOUS
:
DESCRIPTION
BRUGUER OFFPACK LOGO
DATE:
11.03.11
AS
ORIGINATOR:
DB
PROJECT MANAGER:
VERSION NUMBER:
1
PRINT PROCESS:
DIGITAL LITHO
SUBSTRATE:
VARIOUS
FONTS USED:
WORK
FILE USAGE
ARTWORK VERSION NUMBER:
AGE
1
FINAL ARTWORK
K
CUTTER GUIDE:
MO
CK UP
200mm - DO NOT SCALE THIS MEDIA BOX
Y
COLOUR USAGE
C
M
Y
K
CUTTER GUIDE:
ED
d by:
COPY CHECKED
Copy checked by:
SIGN-OFF
Designer:
Creative / Design Director:
sign Director:
Client Services / Implementation Project Manager:
es / Implementation Project Manager:
Implementation:
ion:
Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the client’s
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in thi
s artwork, Design Bridge cannot accept
responsibility for any errors or omissions. © Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.
Sign off via email:
ce
be supplied with this artwork. The client or the client’s
plier is responsible for ensuring that it has obtained all
ssary licences. All special colours specified are from the
hing system unless otherwise stated. The colours on this
t accurate and are intended to be used as a guide only,
or matching purposes unless otherwise stated. This
epro ready, but does not contain important information
/grip/choke etc, these need to be applied by a
specialist. Whilst every effort is made to ensure the
he text in this artwork, Design Bridge cannot accept
or any errors or omissions. © Design Bridge 2009. All
operty reserved. Pending payment of full contract price.
conditions.
TM
For more information regarding this artwork, please contact the
Creative Implementation
Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com
TM
ing this artwork, please contact the
am at:
cy
PROJECT DETAILS
DULUX
CLIENT NAME:
DULUX
DLUX
CORAL OFFPACK LOGO
09.03.11
AS
JOB NUMBER:
DLUX
DESCRIPTION
DULUX OFFPACK GLOBAL LOGO
DATE:
09.03.11
ORIGINATOR:
AS
PROJECT MANAGER:
DB
PRINT PROCESS:
DIGITAL LITHO
SUBSTRATE:
DB
VARIOUS
FONTS USED:
DIGITAL LITHO
VARIOUS
FILE USAGE
ARTWORK VERSION NUMBER:
1
FINAL ARTWORK
K
1
MOCK UP
COLOUR USAGE
200mm - DO NOT SCALE THIS MEDIA BOX
UMBER:
CUTTER GUIDE:
C
M
Y
K
CUTTER GUIDE:
COPY CHECKED
Copy checked by:
SIGN-OFF
Designer:
Creative / Design Director:
Client Services / Implementation Project Manager:
Implementation:
ntation Project Manager:
Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the client’s
third party s
upplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. © Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.
Sign off via email:
h this artwork. The client or the client’s
ble for ensuring that it has obtained all
All special colours specified are from the
ess otherwise stated. The colours on this
are intended to be used as a guide
only,
urposes unless otherwise stated. This
does not contain important information
c, these need to be applied by a
st every effort is made to ensure the
artwork, Design Bridge cannot accept
r omissions. © Design Bridge 2009. All
Pending payment of full contract price.
TM
For more information regarding this artwork, please contact the
Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com
TM
For more information regarding this artwork, please contact the
Creative Implementation Team at:
Design Bridge Limited
International Branding Agency
18 Clerkenwell Close
London EC1R 0QN
United Kingdom
T +44 (0)20 7814 9922
F +44 (0)20 7814 9024
www.designbridge.com
PROJECT DETAILS
CLIENT NAME:
DULUX
JOB NUMBER:
DLUX
DESCRIPTION
DULUX VALENTINE OFFPACK LOGO
DATE:
10.03.11
ORIGINATOR:
PROJECT DETAILS
AS
PROJECT MANAGER:
DULUX
CLIENT NAME
:
DB
DLUX
JOB NUMBER:
PRINT PROCESS:
DIGITAL LITHO
SUBSTRATE:
VARIOUS
DESCRIPTION
FLEXA OFFPACK LOGO
DATE:
08.03.11
AS
ORIGINATOR:
FONTS USED:
PROJECT MANAGER:
FILE USAGE
ARTWORK VERSION NUMBER:
1
DB
PRINT PROCESS:
DIGITAL LITHO
SUBSTRATE:
VARIOUS
FONTS USED:
FINAL ARTWORK
MOCK UP
FILE USAGE
ARTWORK VERSION NUMBER:
200mm - DO NOT SCALE THIS MEDIA BOX
COLOUR USAGE
M
Y
K
1
FINAL ARTWORK
CUTTER GUIDE:
MOCK UP
200mm - DO NOT SCALE THIS MEDIA BOX
C
COLOUR USAGE
C
M
Y
K
CUTTER GUIDE:
COPY CHECKED
Copy checked by:
COPY CHECKED
SIGN-OFF
Copy checked by:
Designer:
Creative / Design Director:
SIGN-OFF
Designer:
Client Services / Implementation Project Manager:
Creative / Design Director:
Implementation:
Client Services / Implementation Project Manager:
Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the client’s
third party supplier is responsible for ensuring that it has obtained all
f
onts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. © Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.
Implementation:
Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the client’s
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Panton
onts and necessary licences. All special colours specified are from the
Pantone matching system unless otherwise stated. The colours on this
printout are not accurate and are intended to be used as a guide only,
do not use for matching purposes unless otherwise stated. This
artwork file is repro ready, but does not contain important information
such as trap/grip/choke etc, these need to be applied by a
reprographics specialist. Whilst every effort is made to ensure the
accuracy of the text in this artwork, Design Bridge cannot accept
responsibility for any errors or omissions. © Design Bridge 2009. All
intellectual property reserved. Pending payment of full contract price.
See terms and conditions.
Implementation:
Client:
Sign off via email:
Important Notice
Fonts will not be supplied with this artwork. The client or the client’s
third party supplier is responsible for ensuring that it has obtained all
fonts and necessary licences. All special colours specified are from the
Panton
... ascunde