Documentatie atasata la

COLOR MAGIC 2000

Colour Futures 2014

1 afisari

Tip documentatie: Catalog, brosura

Pagina 1 - Colour Futures 2014 Catalog, brosura CF

Colour Futures
International Colour Trends 2014...

CF Colour Futures International Colour Trends 2014 TM UNLOCKING POTENTIAL 01 social trends Design trends Economic trends global design knowledge global colour expertise welcome Welcome to AkzoNobel ColourFutures 2014. Trend and colour forecasting is a vital and inspiring part of our business,enabling AkzoNobel to be one step ahead of customers’needs for years to come. Our mission is to‘Add colour to people’s lives’ As the largest colour manufacturer worldwide we keep our fingers on the pulse of emerging social, economic and design trends around the world, as it is often here that we see the first signs of future colour movements. 02 unlocking Potential the Driving Influence for 2014 Every year, ColourFutures presents one dominant idea which inspires us to create the five colour trends.This idea influences each of the trends in a different way but also holds them together with a single concept that determines what the most pivotal hue,The Colour of theYear, will be.

Pagina 1-Colour Futures 2014 Catalog, brosura CF

Colour Futures
International Colour Trends 2014
TM
...

Pagina 2 - Colour Futures 2014 Catalog, brosura
We are in a time of great change and in order
to...

We are in a time of great change and in order to capitalise on new and exciting opportunities we must understand who we are and how we fit into the new order of things. By looking afresh at what we have we can unlock the potential that surrounds us. This applies to countries, businesses and individuals. Every home, office, school or factory has huge potential if you just know how to unlock the space and the ideas within. The mood of the moment has a great effect on the type of colours that are popular and for 2014 we see a world in search of answers, which provides us with an open and exciting palette of colours to inspire renewal in the year ahead. margin of proof Introduction 02-09 02 Unlocking potential 06 Colour of the Year 2014 08 2014 Palette colour of the year Trends 10-61 12 22 32 42 52 22 Silent revolution Margin of proof Urban folk Secret garden Do it now! Colours 62-71 64 65 66 67 68 69 70 71 06 52 32 Reds Oranges Yellows Greens Blues Violets Warm neutrals C

Pagina 2-Colour Futures 2014 Catalog, brosura
We are in a time of great change and in order
to capitalise...

Pagina 3 - Colour Futures 2014 Catalog, brosura ool neutrals

resources

72 Resources

Urban

Folk
...

ool neutrals resources 72 Resources Urban Folk Silent Revolution 42 12 contents 05 07 90GG19/151 P0.20.40 colour of the year 2014 Sophisticated Balanced Versatile Tranquil The top trend colour for 2014 perfectly combines the natural harmony of green with the tranquillity of blue. Reflecting the overriding trend of unlocking, this muted teal has a gentle character and is a favourite in the world of design. Deeper and more sophisticated than turquoise, teal has a subdued richness which is often used to describe tropical seas of shimmering bluish green. A tertiary colour, teal is the combination of primary blue and secondary green which today is used to describe several different tones of this majestic colour. Somewhere between blue and green it has come to symbolise balance, but should be combined with neutral tones and shades of wood so as not to overwhelm a space. For such a statement colour, teal is surprisingly versatile and works well in different colour combinations

Pagina 3-Colour Futures 2014 Catalog, brosura ool neutrals

resources

72 Resources

Urban

Folk
Silent
...

Pagina 4 - Colour Futures 2014 Catalog, brosura . Sitting
opposite coral on the colour wheel it...

. Sitting opposite coral on the colour wheel it works beautifully with delicate pinkish tones and warm ochre yellow, but for a trend look should be combined with other tones of teal, green or blue to create a tone-on-tone effect. Layering teal with indigo, denim or navy provides an oceanic feeling, cool, dynamic and welcoming. Combining our Colour of the Year with greens such as mint, duck egg or emerald will give a fresh natural effect; or for a neutral combination choose a colour with a natural wood tone. Colour of the year evolution 2014 palette The colour story for 2014 is largely about complex tones that almost sit between colour families and keep you guessing as to which hue they truly are. These colours have an intriguing quality that changes depending on which shades they are combined with. This enables colour scheming to become about exploring new combinations. If used alone, simple or primary colours can be dull and predictable but used in combination with this fascinati

Pagina 4-Colour Futures 2014 Catalog, brosura . Sitting
opposite coral on the colour wheel it works...

Pagina 5 - Colour Futures 2014 Catalog, brosura ng
palette they add a touch of simplicity and...

ng palette they add a touch of simplicity and clarity which feels new and surprising. 11 the five key trends for 2014 silent revolution margin of proof urban folk secret garden do it now! Modest I nt r o s p e c t i v e hidden Quentin Crisp ‘For an introvert his environment is himself and can never be subject to startling or unforeseen change’ 13 Introverted human Revolution Silent With power moving to the Introvert, design is starting to lose its ego, becoming more understated and thoughtful Introverted design celebrates simplicity and innovation to create beautiful forms and spaces that don’t show off 17 Revolution Silent 19 The Silent Revolution palette is extremely subtle using slight shifts in hue and tone to create delicate combinations Revolution Silent 20 sn.02.85 10bb 83/020 Silent Revolution For decades we have listened to those who shouted the loudest and revered individuals who built the tallest building and the fastest cars. Since indu

Pagina 5-Colour Futures 2014 Catalog, brosura ng
palette they add a touch of simplicity and clarity
which...

Pagina 6 - Colour Futures 2014 Catalog, brosura stry began, the power to
shape our world has firmly...

stry began, the power to shape our world has firmly been held by the extrovert, ready to speak up and push themselves forward with a new grand idea at the slightest chance. Though there is no evidence that the best speaker has the best ideas we have often followed these charismatic individuals who know how to work the crowd. But times are changing! We no longer communicate within a purely physical world where it is so important to‘be seen’. Gone are the days when a big financial backer was needed to get your work known as it can now be shared online and be judged and recommended to others by your peers. Power is moving to the introvert and with it design in many areas is starting to lose its ego and becoming more understated and thoughtful. In her top-selling book‘Quiet’, Susan Cain discusses how solitude breeds creativity and that we all need to‘stop the madness of constant group work’and be afforded the space at work and school for deep personal thought, as this is where

Pagina 6-Colour Futures 2014 Catalog, brosura stry began, the power to
shape our world has firmly been held ...

Pagina 7 - Colour Futures 2014 Catalog, brosura the richest ideas are likely to lie.

qn.02.78
90BG...

the richest ideas are likely to lie. qn.02.78 90BG 72/038 Our consumerist nature is starting to change too. For the majority of people money and space are at an increasing premium and it has never been more important to really consider what we need and how we will use it. Introverted design celebrates simplicity and innovation to create beautiful forms and spaces that don’t ‘show off’ but meet our changing needs in new and sophisticated ways. The Silent Revolution palette is extremely subtle, using slight shifts in hue and tone to create delicate combinations of tinted white and neutral mid tones. These colours give a restful and silent effect that showcases the trend’s clever use of texture and natural materials. Nothing says modernity and space like whites do and these shades have great warmth creating a look which is human and inviting rather than clinical and austere. Think of fluffy clouds and the soft variations of shade in arctic furs.The more robust shades are still d

Pagina 7-Colour Futures 2014 Catalog, brosura the richest ideas are likely to lie.

qn.02.78
90BG 72/038
...

Pagina 8 - Colour Futures 2014 Catalog, brosura elicate and can be found
in pebbles and sun-dried...

elicate and can be found in pebbles and sun-dried shells. gN.00.88 30gy 88/014 tN.02.82 72BG 75/023 on.00.76 30bb 62/004 qn.02.88 10bg 83/018 on.00.69 30bb 53/012 Fn.02.82 30yy 72/018 ON.00.83 30gg 72/008 hN.02.85 81yy 81/016 cN.02.67 50rr 54/018 on.00.86 50BG 83/009 vn.02.85 90bb 73/022 Kahn industrial 23 margin of proof ‘People have never before managed their lives so precisely’ John Fu At the heart of this palette sit masculine neutrals with an architectural appearance 27 margin of proof Having a number to hold onto can be comforting in the chaos of our fast paced lives margin of proof 29 More of us are taking an analytical approach in our home life, setting objectives and measuring our performance in order to maximise our potential 30 margin of proof Just when we think life can’t get any faster it steps up another gear! The pressure to become the best you can be, the healthiest you can be and have the perfect work-life balance is a full time pursu

Pagina 8-Colour Futures 2014 Catalog, brosura elicate and can be found
in pebbles and sun-dried shells.

gN....

Pagina 9 - Colour Futures 2014 Catalog, brosura it and one
that requires us to analyse ourselves...

it and one that requires us to analyse ourselves and our lives in order to stay on top. In the chaos of our fast paced lives, having a number to hold onto can be comforting. If we know our nutritional RDA, blood pressure and cholesterol level then we can evaluate our lifestyle and make changes that may help us avoid chronic disease. It is a recognised approach in business to review past performance and set development objectives. However, more of us are taking this analytical approach in our home life too and using the kind of measuring devices that would once have been relegated to the doctor’s surgery. Street artists,The Wooster Collective have seen this obsession with self-improvement as inspiration for a piece called‘Take the Stairs’ which takes the stickman style figures we know from road signs and uses them to highlight what will happen to your waistline if you don’t take the stairs. on.00.90 00NN 83/000 In a world of ambiguity and grey areas, there is something enticin

Pagina 9-Colour Futures 2014 Catalog, brosura it and one
that requires us to analyse ourselves and
our lives...

Pagina 10 - Colour Futures 2014 Catalog, brosura g about the reliability and
definitive nature of...

g about the reliability and definitive nature of mathematics and science. There is something immediate and decisive about an equation, a pictogram, a date or even a number standing alone. Where languages change, numbers stay the same, unifying us with the same piece of information no matter where we are in the world. The Margin of Proof palette is constructed of masculine neutrals with an architectural appearance. These sophisticated tones of putty, plaster and brick should provide the largest proportion of the colour scheme and then be enriched with full bodied deeps like darkest emerald or oxblood.The brightest accents are a small but important touch as they add the graphical edge. Here bright teal, scarlet and ochre provide a surprising and mature alternative to more primary accents. This is a mature and measured palette which will complement natural materials like dark wood, marble and cork as well as concrete. ON.00.10 00NN 05/000 on.00.81 30YY 68/024 On.00.60 50YR 38/017 g0.0

Pagina 10-Colour Futures 2014 Catalog, brosura g about the reliability and
definitive nature of mathematics...

Pagina 11 - Colour Futures 2014 Catalog, brosura 5.80
30Yy 69/048

P0.50.40
70gG 16/390

c2.53.40...

5.80 30Yy 69/048 P0.50.40 70gG 16/390 c2.53.40 16yr 16/594 d6.15.55 70yr 33/175 b0.25.25 09yr 05/305 Q0.20.30 30BG 10/111 c4.20.40 30yr 16/162 e6.63.47 00Yy 23/557 r0.10.60 50bg 32/114 Cn.02.57 60yr 33/047 fN.02.47 30yy 20/029 e8.15.65 10yy 41/175 F6.10.70 30yy 53/125 e8.05.70 90yR 55/051 33 Appreciation Roots Urban Story telling pride Folk ‘Not all those who wander are lost’ Cultural identity J.R.R. Tolkien We all want to be part ofsomethingthat is bigger than ourselves Reconnecting with our roots reminds us where we have come from 37 Urban Folk Patternsinfolkartdifferwidely aroundtheworldbutalthoughthe narrative changes there is a common sense of warmth and community 38 TheUrbanFolkpaletteisalivewith friendly and robust shades which feel familiar but look very new Urban Folk 40 Urban Folk In times of uncertainty we look for what we know and understand. The patterns and traditions of folk art differ widely around the world but although the nar

Pagina 11-Colour Futures 2014 Catalog, brosura 5.80
30Yy 69/048

P0.50.40
70gG 16/390

c2.53.40
16yr 16/594

...

Pagina 12 - Colour Futures 2014 Catalog, brosura rative changes
there is a common sense of warmth...

rative changes there is a common sense of warmth and community which is captured by their simple designs and rich colours. Once relegated to Grandma’s house, the traditional mentality of folkloric design is being made new again by a fresh generation who want to tell a story through the things that they create to form an emotional connection with their audience. As industry grew in developing markets, vast quantities of the population moved to the primary cities to find work and earn better wages, but many around the world have found the price of being cut off from their children and loved ones too great a price to pay. We now see, particularly in China, individuals moving away from these metropolises to smaller towns and cities in order to find balance and a better quality of life. However, this is not about returning to the old ways as the knowledge and technology of the city goes with them. The benefit of fusing old and new is something Chinese homeware brand Jia is exploring. Jia

Pagina 12-Colour Futures 2014 Catalog, brosura rative changes
there is a common sense of warmth
and community...

Pagina 13 - Colour Futures 2014 Catalog, brosura invites international designers from
different...

invites international designers from different cultural backgrounds to reinterpret Chinese customs such as tea culture into a new direction in modern design. In this way many brands are learning from yesterday to enrich today. As individuals we want to be part of something that is bigger than ourselves. Reconnecting with our roots reminds us where we have come from. Storytelling has long been the chosen tool for passing down lessons from generation to generation but as the flexibility of the tablet has reduced the commonality of the printed word, so the book is becoming an inspiring symbol of communication. Literary texts, calligraphy, and the handwritten letter have a new elegance and value in this electronic age. The Urban Folk palette is alive with friendly and robust shades which feel familiar but look very new. Combine similar shades for a harmonious story like plum, damson and burgundy and then add a surprise contrast of ochre or light petrol blue to create something more person

Pagina 13-Colour Futures 2014 Catalog, brosura invites international designers from
different cultural...

Pagina 14 - Colour Futures 2014 Catalog, brosura al.Though our natural
landscapes are all very...

al.Though our natural landscapes are all very different we can all relate to these authentic tones of heavy silks and cosy yarns as they have appeared in folkloric design around the world since storytelling began.These colours are inspired by the homely shades of a cross-stitch pattern, the bright ornamentation of Russian dolls, the light and cheery decoration of Scandinavia and the sumptuous fabrics of India, South America and China. This is a trend which captures all the positivity of times gone by and wraps it up in a contemporary and very relevant way. c4.40.20 23yr 10/308 wn.02.82 50rb 74/033 w0.10.30 10rb 10 /116 f6.07.77 30Yy 67/084 f2.50.50 20yy 26/490 b2.10.25 10YR 07/125 f2.50.65 30Yy 49/562 f6.30.30 30yy 12/263 j0.20.50 30gy 23/232 fn.02.85 50yr 83/003 d6.05.65 60yr 41/072 e8.15.65 10yy 41/175 b6.15.65 10yr 41/223 E0.45.55 80yR 31/508 c0.40.40 10yR 17/465 z0.05.20 30rr 08/044 P0.20.40 90gg 19/151 r9.35.22 70bg 09/171 43 Blurred Fragile Diffused Floral

Pagina 14-Colour Futures 2014 Catalog, brosura al.Though our natural
landscapes are all very different we can...

Pagina 15 - Colour Futures 2014 Catalog, brosura
ign
Müller Van Tol, interior des

by Bas van Tol...

ign Müller Van Tol, interior des by Bas van Tol Intangible s make y a w l a s r e ‘Flow ppier, and a h , r e t t e b e l peop are more helpful; they sunshine, food and medicine for the soul’ Luther Burbank c and curious with This look is romantic, poeti misty shades adding a subtle veil of surprise 47 trend This fascinating explores the idea of the more harnessing barely there, the fleeting and the ephemeral 48 underpin Floral motifs this trend, but not bright frothy blooms, rather delicate blurred designs which are open to interpretation 50 ln.02.47 30gY 27/036 w7.07.44 50rb 20/091 cn.02.57 60yr 33/047 When the first shards of light shine through the trees or the kiss of dusk embraces the garden a kind of magic falls over the space, diffusing its colours and creating a sense of mystery. This is a fascinating trend which explores the ideas of harnessing the barely there, the fleeting and the ephemeral. Finnish artist Sanna Kannisto has achieved this by capturing

Pagina 15-Colour Futures 2014 Catalog, brosura
ign
Müller Van Tol, interior des

by Bas van Tol

Intangible...

Pagina 16 - Colour Futures 2014 Catalog, brosura rainforest flora and fauna with
a mobile studio...

rainforest flora and fauna with a mobile studio constructed in the branches. The result, is images that truly capture their subject matter but with an otherworldly quality. Many other artists have employed the intangible quality of projected images of nature such as branches and trees to add a fragile quality to urban spaces. Adding a touch or magic in this way makes us think again about how we view our environment and adds light into the darkest corners of the city. Florals are the motif that underpins this trend, not bright frothy blooms, but rather delicate fragmented or blurred designs which are open to interpretation by the viewer. Hautology is the aesthetic of encompassing the barely there and is an idea that is inspiring the music world as well as art and design. William Basinski started to create‘The Disintegration Tapes’, a series of recordings almost a decade ago, that are only now striking a chord with their mysterious sounds. Though this look is romantic, it is also po

Pagina 16-Colour Futures 2014 Catalog, brosura rainforest flora and fauna with
a mobile studio constructed in...

Pagina 17 - Colour Futures 2014 Catalog, brosura etic
and curious with misty shades adding a subtle...

etic and curious with misty shades adding a subtle veil of surprise so that the overall effect is feminine but enigmatic. Mercury mirrors and distressed fabrics add a sense that objects are only on loan to us for a short time and will in the end return to nature. The Secret Garden palette is filled with soft, smoky tones. Imagine ripe plums, almost neutral tones of lilac and that perfect shade of delicate dove grey. An array of greens from dark spruce to charming pastel shades of mint, make it easy to create a sensitive tone-on-tone tranquil effect. Neutrals are important here but they are always tinted with the slightest touch of rose or lavender. Fragile and ethereal materials like voile, lace and frosted glass complete the look and add a layered quality. un.02.77 70bb 65/056 u0.05.75 70bb 55/044 wn.02.77 50rb 48/051 sn.02.85 10bb 83/020 g4.05.81 70Yy 73/083 n7.04.73 50gg 55/049 cn.02.67 50Rr 54/018 j0.05.75 10gy 58/105 P0.05.35 50Bg 14/036 f6.03.87 43yy 78/053 u0.04.84 30

Pagina 17-Colour Futures 2014 Catalog, brosura etic
and curious with misty shades adding a subtle
veil of...

Pagina 18 - Colour Futures 2014 Catalog, brosura bb 72/045

s0.04.78
50bg 64/028

zn.01.83
10rR...

bb 72/045 s0.04.78 50bg 64/028 zn.01.83 10rR 73/023 53 Sharing Provocative Energetic Interactive Collaborative ‘Life is far too important a thing de Oscar Wil ’ t u o b a ly s u io er s lk a t o t ever Create something just for the fun of it! 57 Cut loose and embrace the impermanence of cheap and throw-away materials to create imperfect design and dramatic patterns 58 Raise an eyebrow or two, encouraging a smile or stimulate a conversation 60 f8.40.80 46YY 74/602 g4.40.70 70yY 59/485 There is a time for thinking and a time for taking action.Tired of standing still and waiting for projects to slowly take shape, many individuals and collectives want to make a change now! This trend has energy and exuberance; create something just for the fun of it, on your own or through exciting collaborations. Here designers are cutting loose and embracing the impermanence of cheap and throw-away materials to make imperfect design and dramatic patterns. This is not a

Pagina 18-Colour Futures 2014 Catalog, brosura bb 72/045

s0.04.78
50bg 64/028

zn.01.83
10rR 73/023

53...

Pagina 19 - Colour Futures 2014 Catalog, brosura bout building something that
stands the test of...

bout building something that stands the test of time but raising an eyebrow or two, encouraging a smile or stimulating a conversation in the here and now. Once the domain of street artists, hack design and graffiti are now nudging their way into the mainstream. Not content with an object’s original form, hack design or hacktivism takes an existing piece and redesigns it to look more individual or to meet a totally different function. Urban artists such as Banksy have broken down barriers and silenced many critics that once thought this genre of expression was crass and simplistic. Hotel Au Vieux Panier in Marseille, France annually redesigns five rooms by using artists and designers to create a unique flavour to each space. Recently graffiti artist Tilt created ‘panic room’ for the hotel, a half graffiti half blank space.The contrast of chaotic and serene, vivid and bland creates a striking effect and shows that even unrestrained art like this is being absorbed into society. Whi

Pagina 19-Colour Futures 2014 Catalog, brosura bout building something that
stands the test of time but...

Pagina 20 - Colour Futures 2014 Catalog, brosura ch sparks the question,
what will the new...

ch sparks the question, what will the new provocative and powerful form of art be? This palette says ‘get up and go for it!’ This is a high octane, energetic medley of colours where anything goes. Clash and contrast or combine and blend to create a riot of colour, or something a little more paired back. Fizzy lemon and intense teal rub shoulders with bright emerald green, lime, violet and fiery orange. Blues in this palette come in all shapes and sizes too, from navy to ultramarine, sky and pale cyan; there is something for everyone. l5.60.43 02gg 21/542 C6.49.48 50yR 18/650 J0.30.80 10gy 61/449 fn.02.67 30yy 46/036 C1.10.79 23YR 66/193 e6.58.65 04yy 51/583 X0.20.50 41Rb 24/309 u7.27.36 69bB 17/324 Q0.40.50 16BG 29/350 r7.22.69 79bg 53/259 Q0.10.80 40bg 70/146 on.00.90 00nn 83/000 X7.16.66 88rb 37/328 v3.35.14 91Bb 07/263 63 colours This section of ColourFutures presents all colours chosen for 2014 as colour families: Reds, Oranges, Yellows, Greens, Blues and Violet

Pagina 20-Colour Futures 2014 Catalog, brosura ch sparks the question,
what will the new provocative and...

Pagina 21 - Colour Futures 2014 Catalog, brosura s followed by Warm and Cool Neutrals.
At the...

s followed by Warm and Cool Neutrals. At the bottom of each page you can see the transition of each hue over the years. reds oranges 65 With lots of variety this palette is more about pinks and pinkish reds than anything hard or fiery. Crisp urban pinks that are playful and fun sit against soft blush reds and flesh tones.The popularity of very dark red continues with burgundy so dark it is almost black. The overall feeling of oranges this year is mellow and well seasoned. These are the colours of roasted pumpkin, ground cinnamon and turmeric and have a much greater yellow influence than recent years.The almost black browns of last year have changed into softer mid toned rose browns with a warm earthy quality. Key Red: For the last couple of years we have seen reds becoming warmer and more robust. This continues for 2014 with a deep maroon inspired by folk fabrics and ornamentation from around the world and a more architectural, measured approach to design. Key Orange: Fiery and

Pagina 21-Colour Futures 2014 Catalog, brosura s followed by Warm and Cool Neutrals.
At the bottom of each...

Pagina 22 - Colour Futures 2014 Catalog, brosura intense this is the kind of colour that wants to ...

intense this is the kind of colour that wants to stand up and be noticed. Occurring in nature through sunsets, the petals of theTiger Lily and the flesh of the Persimmon fruit, this shade still feels authentic and organic and not synthetic as many bold colours do. KEY COLOUR 2014 c2.53.40 16yr 16/594 z0.05.20 30rr 08/044 c4.20.40 30yr 16/162 c4.40.20 23yr 10/308 KEY COLOUR 2014 c0.40.40 10yR 17/465 x7.16.66 88rb 37/328 b6.15.65 10yr 41/223 zn.01.83 10rR 73/023 C1.10.79 23YR 66/193 b0.25.25 09yr 05/305 b2.10.25 10YR 07/125 Red’s transition: The neutralised and greyed-off pinks which dominated last year’s palette have moved aside to make way for a cleaner and more dynamic palette. The pretty and feminine shades of 2012 have bought a smart suit and gained a swagger in their step. These are reds with attitude. 2009 2010 2011 2012 2013 d6.15.55 70yr 33/175 E0.45.55 80yR 31/508 e6.63.47 00Yy 23/557 C6.49.48 50yR 18/650 e6.58.65 04yy 51/583 Orange’s transition:

Pagina 22-Colour Futures 2014 Catalog, brosura intense this is the kind of colour that wants to stand up and...

Pagina 23 - Colour Futures 2014 Catalog, brosura This colour has slightly evolved from last...

This colour has slightly evolved from last year’s papaya taking on a little more red for an even fierier effect. Becoming progressively more powerful since 2011 this colour family now packs a real punch. 2009 2010 2011 2012 2013 Yellows greens 67 The most important growth area for 2014: greens come in all shapes and sizes.The character of these colours fall into four groups but most have a blue undertone: clean dynamic urban greens like lime, jade and emerald, neutralised greens influenced by grey and brown, whites with a hint of green and a very natural leafy shade. Last year’s larger palette of more greyed-off shades has reduced down to a small but important selection of yellows.Taking four distinct characters this hue area is made up of: the soft, almost green yellow of new leaves and shoots, eye catching primary yellow, spicy ochre and barely there whites with a tint of yellow. Key Green: This influential colour has a magical quality which captures the tranquillity

Pagina 23-Colour Futures 2014 Catalog, brosura This colour has slightly evolved from last year’s papaya...

Pagina 24 - Colour Futures 2014 Catalog, brosura and grandeur of vast lakes and undiscovered...

and grandeur of vast lakes and undiscovered forests. Lying in between green and blue it possesses the power of both; balanced, tranquil and calming but in its depth you will also find drama and unexpected warmth. Key Yellow: Recognisable in countless traditional folkloric fabrics and patterns this yellow is as old as saffron itself but feels incredibly new when combined with other colours. Use it to add a quirky twist and make the mundane, extraordinary. f2.50.50 20yy 26/490 J0.30.80 10gy 61/449 l5.60.43 02gg 21/542 P0.50.40 70gG 16/390 KEY COLOUR 2014 f2.50.65 30Yy 49/562 KEY COLOUR 2014 f8.40.80 46YY 74/602 g4.40.70 70yY 59/485 f6.03.87 43yy 78/053 g4.05.81 70Yy 73/083 Yellow’s transition: The subtle hint of olive that influenced last year’s key yellow has melted away and in its place the warmer tones of nectar, mustard and amber return. Do not discount green toned yellows as they are still important but no longer hold centre stage. 2009 2010 2011 2012 2013 Q0.2

Pagina 24-Colour Futures 2014 Catalog, brosura and grandeur of vast lakes and undiscovered forests. Lying in
...

Pagina 25 - Colour Futures 2014 Catalog, brosura 0.30
30BG 10/111

f6.30.30
30yy 12/263

j0.20.50...

0.30 30BG 10/111 f6.30.30 30yy 12/263 j0.20.50 30gy 23/232 ln.02.47 30gY 27/036 P0.20.40 90gg 19/151 P0.05.35 50Bg 14/036 j0.05.75 10gy 58/105 n7.04.73 50gg 55/049 On.00.83 30gg 72/008 qn.02.88 10bg 83/018 Green’s transition: Last year’s greens moved from a notable yellow character to shades which in the main trod a line between green and blue.This trend continues with our teal Colour of the Year, but last year’s soft spruce is now darker, richer and more evocative. 2009 2010 2011 2012 2013 blues violets 69 2013 was all about blue and this continues to be an important, varied and inspiring colour area. As we see greens becoming increasingly blue, so blues with a green edge also come back into vogue with the re-emergence of teal, aqua and turquoise against more degraded green greys and cooler tones of sky blue and indigo. Cool and sophisticated this palette of darkest berry and shadow like lavenders is almost a collection of tinted neutrals drifting away from l

Pagina 25-Colour Futures 2014 Catalog, brosura 0.30
30BG 10/111

f6.30.30
30yy 12/263

j0.20.50
30gy 23/232

...

Pagina 26 - Colour Futures 2014 Catalog, brosura ast year’s pretty plum and amethyst tones. One...

ast year’s pretty plum and amethyst tones. One clear violet remains with a pink character, resembling the petals of a Heliotrope flower. Key Violet: Lavender grey is a soft and very flattering shade becoming popular in interiors and cosmetics for its subtly different nuance on grey. The colour of the dried flowers themselves, this shade has a demure and understated quality. Key Blue: A close cousin to the Colour of the Year this shade also falls into the teal family. Cool and mysterious it is only used by nature to decorate its most elaborate creations; a peacock feather, the wing of a butterfly or a topaz jewel. KEY COLOUR 2014 r0.10.60 50bg 32/114 Q0.40.50 16BG 29/350 R9.35.22 70bg 09/171 s0.04.78 50bg 64/028 Q0.10.80 40bg 70/146 r7.22.69 79bg 53/259 tN.02.82 72BG 75/023 qn.02.78 90bg 72/038 KEY COLOUR 2014 v3.35.14 91Bb 07/263 w0.10.30 10rb 10/116 u7.27.36 69bB 17/324 un.02.77 70bb 65/056 u0.04.84 30bb 72/045 Blue’s transition: Since 2010 the blue colour palette

Pagina 26-Colour Futures 2014 Catalog, brosura ast year’s pretty plum and amethyst tones. One clear violet ...

Pagina 27 - Colour Futures 2014 Catalog, brosura has been getting cooler until last year when we...

has been getting cooler until last year when we saw a purple influence in our indigo Colour of the Year. The depth and strength of colour remains bold and robust but a green influence gives this palette a more oceanic feel. 2009 2010 2011 2012 2013 w7.07.44 50rb 20/091 X0.20.50 41Rb 24/309 wn.02.77 50rb 48/051 wn.02.82 50rb 74/033 vn.02.85 90bb 73/022 Violet’s transition: Since 2009 violets have been getting darker and more robust in nature until last year’s shade, which was such a dark berry, it was almost black. The general feeling of the palette for 2014 is much softer and easier to use with violet becoming more of an influence than a colour in its own right. 2009 2010 2011 2012 2013 Warm neutrals This is a palette of chic and modern material tones that works effortlessly with colour or to stunning effect on their own. Sandstone, camel and caramel add richness; mushroom and taupe make the perfect canvas, and whisperingly light shades of hessian and pearls add de

Pagina 27-Colour Futures 2014 Catalog, brosura has been getting cooler until last year when we
saw a purple ...

Pagina 28 - Colour Futures 2014 Catalog, brosura licate warmth.
Key Warm neutral: Some of the most ...

licate warmth. Key Warm neutral: Some of the most interesting colours sit in the space between two hues and this year’s warm neutral palette focuses on a shade which treads lightly between warm and cool. A pale taupe with the slight hint of rose and pewter, it is an essential in creating an easy to live with modern colour scheme. d6.05.65 60yr 41/072 cn.02.57 60yr 33/047 cool neutrals 71 e8.15.65 10yy 41/175 F6.10.70 30yy 53/125 This year’s palette covers the full achromatic spectrum from the black of Indian ink, through charcoal and concrete to feathery down like greys which are barely there.There are also shades with a hint of warmth found in driftwood, pebbles and the majesty of a rocky mountain landscape. Key Cool neutral: When grey first became a trend colour it was hard, masculine and tricky to live with. Informed by several years of wearing and decorating with warm shades of grey we now move back to a cooler shade that possesses ease and sophistication and works perfe

Pagina 28-Colour Futures 2014 Catalog, brosura licate warmth.
Key Warm neutral: Some of the most interesting ...

Pagina 29 - Colour Futures 2014 Catalog, brosura ctly with greens and blues.

Fn.02.47
30yy 20/029
...

ctly with greens and blues. Fn.02.47 30yy 20/029 KEY COLOUR 2014 e8.05.70 90yR 55/051 on.00.81 30YY 68/024 Cn.02.67 50Rr 54/018 2011 2012 2013 u0.05.75 70bb 55/044 f6.07.77 30Yy 67/084 g0.05.80 30Yy 69/048 fn.02.67 30yy 46/036 hN.02.85 81yy 81/016 gN.00.88 30gy 88/014 Fn.02.82 30yy 72/018 on.00.69 30bb 53/012 on.00.76 30bb 62/004 on.00.90 00nn 83/000 on.00.86 50Bg 83/009 sn.02.85 10bb 83/020 Warm neutral’s transition: Over the last three years key shades in this colour area have had a grey edge with a small dash of a different hue giving them character. With a similar feel to last year’s shade this colour has a tiny pinch of red lending it warmth and accessibility. 2010 ON.00.10 00NN 05/000 KEY COLOUR 2014 fn.02.85 50yr 83/003 2009 On.00.60 50YR 38/017 Cool neutral’s transition: Looking back over the last five years there is a pattern emerging where our key cool neutral is almost white one year and then a more characterful grey the next. This year’s m

Pagina 29-Colour Futures 2014 Catalog, brosura ctly with greens and blues.

Fn.02.47
30yy 20/029

KEY COLOUR ...

Pagina 30 - Colour Futures 2014 Catalog, brosura ost
important grey is very similar to that of 2012...

ost important grey is very similar to that of 2012, but where that shade had a slight green undertone, the influence for 2014 is blue, resulting in an architectural concrete grey. 2009 2010 2011 2012 2013 72 resources cover ø cf14-SR-7 Here you will find an index of the pictures that have been used in this publication. p52-59 ø p41-49 ø cf14-SR-18 cf14-B-2 cf14-MOP-16 cf14-cover cf14-SG-10 cf14-UF-13 cf14-MOP-6 cf14-COY-6 cf14-UF-3 p1-9 ø cf14-DIN-9 cf14-DIN-19 cf14-COY-7 cf14-SR-8 cf14-O-2 cf14-SG-1 cf14-DIN-10 cf14-COY-8 cf14-MOP-17 cf14-SR-19 cf14-INTRO-1 cf14-SG-11 cf14-O-3 cf14-DIN-1 cf14-B-3 cf14-UF-4 cf14-UF-14 cf14-COY-9 cf14-DIN-20 cf14-MOP-7 cf14-DIN-11 cf14-SG-12 cf14-COY-10 cf14-MOP-18 cf14-SR-9 cf14-SG-2 cf14-SR-20 cf14-TITLE-1 cf14-Y-1 cf14-MOP-8 cf14-SG-13 cf14-V-1 p12-19 ø cf14-MOP-19 cf14-INTRO-2 cf14-DIN-2 cf14-UF-5 cf14-UF-15 cf14-SR-10 cf14-DIN-12 cf14-SR-21 cf14-SR-11 cf14-INTRO-3 cf14-COY-1 p22-29 ø marg

Pagina 30-Colour Futures 2014 Catalog, brosura ost
important grey is very similar to that of 2012, but where ...

Pagina 31 - Colour Futures 2014 Catalog, brosura in
of
proof
cf14-SR-1

cf14-DIN-21

cf14-SG-3...

in of proof cf14-SR-1 cf14-DIN-21 cf14-SG-3 cf14-Y-2 cf14-SG-14 cf14-UF-6 cf14-MOP-9 cf14-DIN-3 cf14-SG-4 cf14-MOP-20 cf14-UF-16 cf14-SR-12 cf14-V-2 cf14-DIN-13 cf14-SG-15 cf14-UF-7 cf14-V-3 cf14-DIN-22 p62-71 ø cf14-DIN-4 cf14-SR-13 cf14-UF-17 cf14-UF-8 cf14-MOP-10 cf14-SR-2 cf14-SG-16 cf14-SG-5 cf14-MOP-21 cf14-WN-1 cf14-DIN-14 p32-39 ø cf14-DIN-5 cf14-COY-2 cf14-MOP-1 cf14-Y-3 cf14-SG-17 cf14-MOP-11 cf14-DIN-15 cf14-SR-3 cf14-R-1 cf14-SR-14 cf14-UF-9 cf14-MOP-2 cf14-UF-18 cf14-G-1 cf14-SG-6 cf14-MOP-12 cf14-COY-3 cf14-TITLE-2 cf14-SG-18 cf14-WN-2 cf14-DIN-6 cf14-SR-4 cf14-SR-15 cf14-MOP-3 cf14-R-2 cf14-UF-10 cf14-WN-3 cf14-MOP-13 cf14-DIN-16 cf14-SG-19 cf14-COY-4 cf14-R-3 cf14-UF-1 cf14-UF-19 cf14-SR-5 cf14-DIN-7 cf14-SG-7 cf14-G-2 cf14-CN-1 cf14-G-3 cf14-CN-2 cf14-B-1 cf14-CN-3 cf14-DIN-17 cf14-SG-20 cf14-SR-16 cf14-MOP-4 cf14-UF-11 cf14-MOP-14 cf14-SG-8 cf14-COY-5 cf14-SR-6 cf14-SR-17 cf14-MOP-5 cf14-MOP-15 cf14-U

Pagina 31-Colour Futures 2014 Catalog, brosura in
of
proof
cf14-SR-1

cf14-DIN-21

cf14-SG-3
cf14-Y-2...

Pagina 32 - Colour Futures 2014 Catalog, brosura F-2

cf14-UF-12

cf14-UF-20

cf14-SG-9

cf14-SG-21...

F-2 cf14-UF-12 cf14-UF-20 cf14-SG-9 cf14-SG-21 cf14-DIN-8 cf14-DIN-18 cf14-O-1 For the online version of the book, please go to www.colourfutures.com TM mation regarding this artwork, please contact the ementation Team at: Limited Branding Agency l Close 0QN om 814 9922 814 9024 ridge.com TAILS DULUX E: TM For more information regarding this artwork, please contact the Creative Implementation Team at: Design Bridge Limited International Branding Agency 18 Clerkenwell Close London EC1R 0QN United Kingdom T +44 (0)20 7814 9922 F +44 (0)20 7814 9024 www.designbridge.com DLUX R: ALBA OFFPACK LOGO N 10.03.11 AS : DB NAGER: PROJECT DETAILS DULUX CLIENT NAME: DIGITAL LITHO ESS: DLUX JOB NUMBER: VARIOUS : DESCRIPTION BRUGUER OFFPACK LOGO DATE: 11.03.11 AS ORIGINATOR: DB PROJECT MANAGER: VERSION NUMBER: 1 PRINT PROCESS: DIGITAL LITHO SUBSTRATE: VARIOUS FONTS USED: WORK FILE USAGE ARTWORK VERSION NUMBER: AGE 1 FINAL ARTWORK K CUTTER GUIDE: MO

Pagina 32-Colour Futures 2014 Catalog, brosura F-2

cf14-UF-12

cf14-UF-20

cf14-SG-9

cf14-SG-21

cf14-DIN-8...

Pagina 33 - Colour Futures 2014 Catalog, brosura CK UP
200mm - DO NOT SCALE THIS MEDIA BOX

Y
...

CK UP 200mm - DO NOT SCALE THIS MEDIA BOX Y COLOUR USAGE C M Y K CUTTER GUIDE: ED d by: COPY CHECKED Copy checked by: SIGN-OFF Designer: Creative / Design Director: sign Director: Client Services / Implementation Project Manager: es / Implementation Project Manager: Implementation: ion: Client: Sign off via email: Important Notice Fonts will not be supplied with this artwork. The client or the client’s third party supplier is responsible for ensuring that it has obtained all fonts and necessary licences. All special colours specified are from the Pantone matching system unless otherwise stated. The colours on this printout are not accurate and are intended to be used as a guide only, do not use for matching purposes unless otherwise stated. This artwork file is repro ready, but does not contain important information such as trap/grip/choke etc, these need to be applied by a reprographics specialist. Whilst every effort is made to ensure the accuracy of the text in thi

Pagina 33-Colour Futures 2014 Catalog, brosura CK UP
200mm - DO NOT SCALE THIS MEDIA BOX

Y

COLOUR USAGE

C
...

Pagina 34 - Colour Futures 2014 Catalog, brosura s artwork, Design Bridge cannot accept...

s artwork, Design Bridge cannot accept responsibility for any errors or omissions. © Design Bridge 2009. All intellectual property reserved. Pending payment of full contract price. See terms and conditions. Sign off via email: ce be supplied with this artwork. The client or the client’s plier is responsible for ensuring that it has obtained all ssary licences. All special colours specified are from the hing system unless otherwise stated. The colours on this t accurate and are intended to be used as a guide only, or matching purposes unless otherwise stated. This epro ready, but does not contain important information /grip/choke etc, these need to be applied by a specialist. Whilst every effort is made to ensure the he text in this artwork, Design Bridge cannot accept or any errors or omissions. © Design Bridge 2009. All operty reserved. Pending payment of full contract price. conditions. TM For more information regarding this artwork, please contact the Creative Implementation

Pagina 34-Colour Futures 2014 Catalog, brosura s artwork, Design Bridge cannot accept
responsibility for any ...

Pagina 35 - Colour Futures 2014 Catalog, brosura Team at:
Design Bridge Limited
International...

Team at: Design Bridge Limited International Branding Agency 18 Clerkenwell Close London EC1R 0QN United Kingdom T +44 (0)20 7814 9922 F +44 (0)20 7814 9024 www.designbridge.com TM ing this artwork, please contact the am at: cy PROJECT DETAILS DULUX CLIENT NAME: DULUX DLUX CORAL OFFPACK LOGO 09.03.11 AS JOB NUMBER: DLUX DESCRIPTION DULUX OFFPACK GLOBAL LOGO DATE: 09.03.11 ORIGINATOR: AS PROJECT MANAGER: DB PRINT PROCESS: DIGITAL LITHO SUBSTRATE: DB VARIOUS FONTS USED: DIGITAL LITHO VARIOUS FILE USAGE ARTWORK VERSION NUMBER: 1 FINAL ARTWORK K 1 MOCK UP COLOUR USAGE 200mm - DO NOT SCALE THIS MEDIA BOX UMBER: CUTTER GUIDE: C M Y K CUTTER GUIDE: COPY CHECKED Copy checked by: SIGN-OFF Designer: Creative / Design Director: Client Services / Implementation Project Manager: Implementation: ntation Project Manager: Client: Sign off via email: Important Notice Fonts will not be supplied with this artwork. The client or the client’s third party s

Pagina 35-Colour Futures 2014 Catalog, brosura Team at:
Design Bridge Limited
International Branding Agency
...

Pagina 36 - Colour Futures 2014 Catalog, brosura upplier is responsible for ensuring that it has...

upplier is responsible for ensuring that it has obtained all fonts and necessary licences. All special colours specified are from the Pantone matching system unless otherwise stated. The colours on this printout are not accurate and are intended to be used as a guide only, do not use for matching purposes unless otherwise stated. This artwork file is repro ready, but does not contain important information such as trap/grip/choke etc, these need to be applied by a reprographics specialist. Whilst every effort is made to ensure the accuracy of the text in this artwork, Design Bridge cannot accept responsibility for any errors or omissions. © Design Bridge 2009. All intellectual property reserved. Pending payment of full contract price. See terms and conditions. Sign off via email: h this artwork. The client or the client’s ble for ensuring that it has obtained all All special colours specified are from the ess otherwise stated. The colours on this are intended to be used as a guide

Pagina 36-Colour Futures 2014 Catalog, brosura upplier is responsible for ensuring that it has obtained all...

Pagina 37 - Colour Futures 2014 Catalog, brosura only,
urposes unless otherwise stated. This
does...

only, urposes unless otherwise stated. This does not contain important information c, these need to be applied by a st every effort is made to ensure the artwork, Design Bridge cannot accept r omissions. © Design Bridge 2009. All Pending payment of full contract price. TM For more information regarding this artwork, please contact the Creative Implementation Team at: Design Bridge Limited International Branding Agency 18 Clerkenwell Close London EC1R 0QN United Kingdom T +44 (0)20 7814 9922 F +44 (0)20 7814 9024 www.designbridge.com TM For more information regarding this artwork, please contact the Creative Implementation Team at: Design Bridge Limited International Branding Agency 18 Clerkenwell Close London EC1R 0QN United Kingdom T +44 (0)20 7814 9922 F +44 (0)20 7814 9024 www.designbridge.com PROJECT DETAILS CLIENT NAME: DULUX JOB NUMBER: DLUX DESCRIPTION DULUX VALENTINE OFFPACK LOGO DATE: 10.03.11 ORIGINATOR: PROJECT DETAILS AS PROJECT MANAGER: DULUX CLIENT NAME

Pagina 37-Colour Futures 2014 Catalog, brosura only,
urposes unless otherwise stated. This
does not contain...

Pagina 38 - Colour Futures 2014 Catalog, brosura :

DB

DLUX

JOB NUMBER:

PRINT PROCESS:

DIGITAL ...

: DB DLUX JOB NUMBER: PRINT PROCESS: DIGITAL LITHO SUBSTRATE: VARIOUS DESCRIPTION FLEXA OFFPACK LOGO DATE: 08.03.11 AS ORIGINATOR: FONTS USED: PROJECT MANAGER: FILE USAGE ARTWORK VERSION NUMBER: 1 DB PRINT PROCESS: DIGITAL LITHO SUBSTRATE: VARIOUS FONTS USED: FINAL ARTWORK MOCK UP FILE USAGE ARTWORK VERSION NUMBER: 200mm - DO NOT SCALE THIS MEDIA BOX COLOUR USAGE M Y K 1 FINAL ARTWORK CUTTER GUIDE: MOCK UP 200mm - DO NOT SCALE THIS MEDIA BOX C COLOUR USAGE C M Y K CUTTER GUIDE: COPY CHECKED Copy checked by: COPY CHECKED SIGN-OFF Copy checked by: Designer: Creative / Design Director: SIGN-OFF Designer: Client Services / Implementation Project Manager: Creative / Design Director: Implementation: Client Services / Implementation Project Manager: Client: Sign off via email: Important Notice Fonts will not be supplied with this artwork. The client or the client’s third party supplier is responsible for ensuring that it has obtained all f

Pagina 38-Colour Futures 2014 Catalog, brosura :

DB

DLUX

JOB NUMBER:

PRINT PROCESS:

DIGITAL LITHO
...

Pagina 39 - Colour Futures 2014 Catalog, brosura onts and necessary licences. All special colours...

onts and necessary licences. All special colours specified are from the Pantone matching system unless otherwise stated. The colours on this printout are not accurate and are intended to be used as a guide only, do not use for matching purposes unless otherwise stated. This artwork file is repro ready, but does not contain important information such as trap/grip/choke etc, these need to be applied by a reprographics specialist. Whilst every effort is made to ensure the accuracy of the text in this artwork, Design Bridge cannot accept responsibility for any errors or omissions. © Design Bridge 2009. All intellectual property reserved. Pending payment of full contract price. See terms and conditions. Implementation: Client: Sign off via email: Important Notice Fonts will not be supplied with this artwork. The client or the client’s third party supplier is responsible for ensuring that it has obtained all fonts and necessary licences. All special colours specified are from the Panton