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COLOR MAGIC 2000

Colour Futures 2012

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Pagina 1 - Colour Futures 2012 Catalog, brosura COLOUR

12
FUTURES

TM

INTERNATIONAL
COLOUR TRENDS...

COLOUR 12 FUTURES TM INTERNATIONAL COLOUR TRENDS 2012 Welcome AkzoNobel is the world’s largest paint and coatings manufacturer. Our mission is to ‘Add colour to people’s lives’. We understand the power of colour and the positive effect it has on our mood. Colour is all around us and influences all aspects of our lives. Uplifting, soothing, inspiring, challenging or intriguing, colour can change the way we view our surroundings. Being the largest colour manufacturer worldwide,it is AkzoNobel’s responsibility to know all there is to know about how colour works. We pride ourselves on our knowledge of colour formulas and design principles. Knowledge collected, researched and interpreted on an ongoing basis by AkzoNobel’s Aesthetic Center, enables ColourFutures to showcase colour forecasts and collections that inspire our customers. TM Once a year, the global Aesthetic Center invites an international group of creative experts from the fields of design, architecture and

Pagina 1-Colour Futures 2012 Catalog, brosura COLOUR

12
FUTURES

TM

INTERNATIONAL
COLOUR TRENDS 2012
...

Pagina 2 - Colour Futures 2012 Catalog, brosura fashion to determine the key colour trends for the ...

fashion to determine the key colour trends for the next year. Our experts come from different parts of the world and draw on a variety of cultural sources and influences, from fine art to technology and from nature to pop culture. Their views, insights and findings on trends are translated into colour palettes and images, and captured in this annual edition of ColourFutures. Consider it your instant update to all things inspirational. TM 01 ‘Looking at the world from different perspectives opens up a world of possibilities’ Possibilities The influence for 2012 Every year, ColourFutures presents one dominant trend, or underlying value, which all five of the trends and colour palettes stem from. TM This year’s driving influence follows on from the mood set over the last few years. 2010 was about ‘Reclaiming’ what we knew to be true and solid, relying on our individual strength and our capability to regroup, in the hope of moving forward. Then in 2011 ‘Appreciation’ w

Pagina 2-Colour Futures 2012 Catalog, brosura fashion to determine the key colour trends for the next year.
...

Pagina 3 - Colour Futures 2012 Catalog, brosura as our main inspiration. This reflected a new found...

as our main inspiration. This reflected a new found appreciation for simplicity and purity, finding joy in the everyday things we had taken for granted for so long. For 2012 the dominant concept is one of ‘Possibilities’. This builds on ‘Appreciation’ but also offers the exhilarating and inspirational idea that new options are waiting to be uncovered inside all those things we have recently reclaimed and have come to appreciate. The concept of Possibilities moves us into a pro-active position. It spurs us on to mine our newly-appreciated familiar world for opportunities and encourages us to combine materials and colours in new, unsuspecting and satisfying ways. It challenges us to explore the whole world – both the physical one outside and the imaginary world inside us – and discover that these worlds still have so much to offer. Colour transitions In 2011, the colour mood was clean, fresh, joyful and charming, with playful, zingy pastels riding the crest of the wave. 2012

Pagina 4 - Colour Futures 2012 Catalog, brosura is full of take-charge optimism. As you will...

is full of take-charge optimism. As you will discover, this translates into full bodied hues with lots of character and meaning, but also into tender, hushed pastels, chic neutrals and edgy brights, which complement each other in stimulating, new ways. The complete palette for 2012 can be found on the following two pages, and visually represents the world’s new understanding of our need for diversity – of concepts, of viewpoints, of approaches. 03 2012 Palette Introduction 02 Possibilities 04 2012 Palette 08 Colour of the year 2012 Contents Trends Colours Resources 14 22 30 38 46 56 58 60 62 64 66 68 70 72 Resources Delicate Mix One Small Seed Living Scrapbook Different Worlds Rediscovered Heroes Reds Oranges Yellows Greens Blues Violets Warm Neutrals Cool Neutrals 07 Colour of the year 2012 B8.38.44 10YR 21/436 08 Floral Glowing Daring New horizon Key statement The Colour of the year is a blushing, lively, juicy red. This radiant shade is the most impo

Pagina 4-Colour Futures 2012 Catalog, brosura is full of take-charge optimism. As you will discover, this...

Pagina 5 - Colour Futures 2012 Catalog, brosura rtant colour for 2012 as it is at once whimsical...

rtant colour for 2012 as it is at once whimsical and serious, dynamic and soft, perfect for a tiny accent or for a feature wall. A colour that can be many things to many people reminds us not to look for simple solutions, but to open our minds to new ideas that are waiting to be discovered. Red is a powerful mood-modifier Red is held in high regard around the world for its many symbolic purposes. In China, it is associated with good fortune; in India it signals marital bliss and insightfulness. In many western societies it is the colour of passion, power and festivity. Children prefer it to other colours, grown-ups feel attracted to those who dare to wear red in public. Red is the perfect tool to convey value and meaning, and since we cannot ignore it, it is also used to alert us to danger. Within a palette of hues, this colour offers many possibilities: contrasting one colour, bringing out a certain depth or cool quality in the next, allowing a third to recede. Like the jester in a d

Pagina 5-Colour Futures 2012 Catalog, brosura rtant colour for 2012 as it is at once whimsical and serious, ...

Pagina 6 - Colour Futures 2012 Catalog, brosura eck of cards, it can change the game in an instant ...

eck of cards, it can change the game in an instant and brighten your outlook in unpredictable ways. Colour of the year transitions.The paler tints of colour seen over the last two years have grown into something more confident and robust to warm our hearts for 2012. 2004 2005 2006 2007 2008 2009 2010 2011 2012 B8.38.44 10YR 21/436 11 The five key trends for 2012 12 www.floriandevisser.nl Project: Continuo Refined Subtle Elegant Smooth Luxurious Understated 15 ‘A new type of luxury that aspires to striking the perfect balance’ 18 In times of turbulence, we are attracted to design that offers silence and visual stillness. Design that celebrates the mind while soothing the soul, delivered with a light hand and a level of refinement we now appreciate as the new luxury. The art of designing today’s objects is the outcome of slow but steady development. Playing with our sensibilities and challenging traditional concepts, designers have developed highly

Pagina 6-Colour Futures 2012 Catalog, brosura eck of cards, it can change the game in an instant and...

Pagina 7 - Colour Futures 2012 Catalog, brosura evolved ways to
communicate with society.
Delicate ...

evolved ways to communicate with society. Delicate Mix whispers of elegance and intellect, and is all about the juxtaposition of materials and artistic composition. Knowing that an object was a long time in the making and that a lot of fine tuning and research went into it will makes us appreciate a porcelain lampshade with the sensibility of an eggshell, or an impeccably woven cashmere throw, as much as an antiques aficionado would admire a gilded mirror. It’s about a new type of luxury that doesn’t aspire to express wealth through glitz and excess. The colours in this palette exude subtlety. Here, any simplicity is not austere, but a deliberate choice in materials and objects in order to achieve the perfect balance; and smoothness is a key element. The materials contemporary designers prefer: concrete, metal, wood, stoneware, wool and new plastics, may be pure, but they are not raw. Surfaces are honed carefully and professionally, making good use of industrial processes, to revea

Pagina 7-Colour Futures 2012 Catalog, brosura evolved ways to
communicate with society.
Delicate Mix...

Pagina 8 - Colour Futures 2012 Catalog, brosura l the intrinsic beauty of the material.
The colour ...

l the intrinsic beauty of the material. The colour palette reflects all of this: cool, elegant neutrals, luxurious warm camels, blushing coral and nude pinks, paired with nuances of forged iron, steel, polished concrete and anodised aluminium, wood, copper and oiled leathers. 20 D8.13.73 80YR 57/179 FN.01.81 30YY 72/018 C6.06.67 37YR 49/086 D0.41.50 50YR 26/461 F3.03.44 30YY 20/029 N0.03.77 50GG 63/042 EN.02.81 90YR 73/029 CN.00.70 50YR 53/011 H0.07.86 90YY 83/107 D8.12.62 80YR 40/148 F4.04.73 30YY 56/060 F1.11.77 20YY 63/149 LN.00.88 30GG 83/006 Lloyd Hotel Amsterdam www.lloydhotel.com ONE SMALL SEED Precious healthy fragile local new life 23 24 ‘The world needs dreamers and do-ers, but most of all, dreamers who do’ 26 ONE SMALL SEED ONE SMALL SEED One lesson learned: we can’t save the world on our own, but we can create small wonders as individuals, like sowing a seed in a pot and watering it every day to create new life. Right there, in our

Pagina 8-Colour Futures 2012 Catalog, brosura l the intrinsic beauty of the material.
The colour palette...

Pagina 9 - Colour Futures 2012 Catalog, brosura own homes.
This theme is about our personal bond...

own homes. This theme is about our personal bond with nature. It’s about the seemingly mundane, but on second inspection the delightful fact that a whole plant can grow from one tiny seed. In India, Ayurvedic practitioners prescribe plants to their patients with medicinal properties, which they take home and care for. By growing their own medicine the patient heals their body and by making the plant thrive, nourishes their soul too. In a similar vein, growing your own vegetables has become popular with a whole new crowd. In Detroit, neighbourhood groups have cleaned up empty lots and turned them into collective gardens where organic produce is grown. As a side-effect, the dreariest parts of town have become a better living environment. One Small Seed represents so much that is valuable to humans. Inviting nature into your home and surrounding yourself with its offerings allows you to enjoy the beauty of tender leaves and the surprise of a sudden bloom. Plants are no longer simply dec

Pagina 9-Colour Futures 2012 Catalog, brosura own homes.
This theme is about our personal bond with nature. ...

Pagina 10 - Colour Futures 2012 Catalog, brosura orative, but represent the delicate balance and...

orative, but represent the delicate balance and importance of nature. The colour palette for this theme is inspired by the principle of photosynthesis. Water, sun, earth and clay are important, as is the feeling of early morning, or early spring, and the tenderness of saplings and sprouts. Watery greens, rain clouds and pale, fresh pastels and neutrals set the mood, with dark soil and bright blossom colours as counterweights. Together they form an indoor garden of delight. 28 UN.00.86 50BB 83/006 UN.02.83 70BB 73/030 C8.04.45 50YR 22/052 G5.46.50 70YY 27/418 H2.20.76 90YY 62/264 XN.02.78 76RB 67/048 D1.15.16 50YR 06/081 E7.18.58 10YY 35/196 A3.20.13 78RR 06/137 S3.08.80 06BB 71/091 E0.03.83 98YR 78/041 K6.08.82 70GY 73/124 L1.53.34 90GY 13/375 G5.17.19 70YY 06/088 K5.29.61 70GY 38/330 C0.52.30 09YR 11/475 A9.38.46 83RR 23/486 Living Scrapb o ok .......... The story of me Snap shot Sharing Collecting Narrating life 31 ‘Telling the story of me, my home

Pagina 10-Colour Futures 2012 Catalog, brosura orative, but represent the delicate balance and importance
of ...

Pagina 11 - Colour Futures 2012 Catalog, brosura becomes my scrapbook’

34

Our perception of...

becomes my scrapbook’ 34 Our perception of privacy is challenged by Facebook, Myspace and Twitter, but so is the status quo, the way we think and our boundaries of creativity; which opens up some exciting possibilities. Documenting the self has become a multifaceted thing of beauty. Not so long ago you would keep a diary, or create a self portrait. Other things, like collecting objects or writing songs, were designated to other categories, like ‘hobby’or ‘self-expression’. Everything was clear, and in its clarity, limited. These days, recording our lives is about sharing experiences and self-expression and inviting people into your personal zone; but its implications go much further. Facebook, Myspace,Twitter and a myriad of blogs allow people to create a personal environment or impression of themselves and share it with the world. This culture of showcasing ‘who I am’ has crossed over into the physical world and influenced how we present ourselves through our homes.

Pagina 11-Colour Futures 2012 Catalog, brosura becomes my scrapbook’

34

Our perception of privacy is...

Pagina 12 - Colour Futures 2012 Catalog, brosura Being in charge of our self-created environment...

Being in charge of our self-created environment kick-starts our creativity. If you are terrible at drawing, but decide to illustrate your blog nevertheless, no art director can stop you from publishing your technically imperfect but highly amusing sketches. The same goes for showcasing your collection of Dinky Toys from the sixties and giving in to the need to build miniature garages for them. Love them or hate them it’s an expression of you. This colour palette reflects the aesthetics of blogs and social media, and the quirkiness that is the product of highly personal tastes and predilections. It’s also the ‘perfect’palette: balanced, warm and charming, but not particularly nostalgic. There are hints of craft paper and cardboard and a lot of happy, yet mature pastels. The colours beloved by Ray and Charles Eames: modern, but ever so slightly degraded and non-mainstream. 36 C2.36.56 25YR 34/473 B8.38.44 10YR 21/436 G5.06.82 70YY 73/083 G8.46.57 60YY 34/461 E0.26.45 82YR

Pagina 12-Colour Futures 2012 Catalog, brosura Being in charge of our self-created environment kick-starts...

Pagina 13 - Colour Futures 2012 Catalog, brosura 23/239

UN.00.53
00NN 31/000

SN.00.86
50BG 83/009...

23/239 UN.00.53 00NN 31/000 SN.00.86 50BG 83/009 B7.11.71 10YR 53/175 G2.30.81 60YY 71/409 Q1.12.74 24BG 61/142 F3.08.58 30YY 36/094 U5.16.18 70BB 07/103 F0.04.73 20YY 57/060 E8.52.58 10YY 35/543 R5.21.52 70BG 28/169 S7.14.68 10BB 49/137 The Blue Cone © Foto Treehotel www.treehotel.se Different Worlds Illusion Digital Altered perceptions Surreal Escapism 39 ‘The concept of moving from one world to another liberates the mind’ 42 State-of-the-art technology allows us to ‘be’ in different worlds or realities at the same time, with very little effort. One minute we are skyping with an aunt in Brazil, the next we are playing World of Warcraft with friends in Finland and then we put on our 3D-shades to meet up with Alice. Oh, you know where! Could it be that our modern-day concept of virtual reality came about when Lewis Carroll’s Alice first dropped down a rabbit hole, in 1865? Science fiction and fantasy have been exploring the concept of reality fo

Pagina 13-Colour Futures 2012 Catalog, brosura 23/239

UN.00.53
00NN 31/000

SN.00.86
50BG 83/009

B7.11.71...

Pagina 14 - Colour Futures 2012 Catalog, brosura r
years, as have artists. Humans seem to have an...

r years, as have artists. Humans seem to have an inner need to stimulate the mind with illusionary images. A good example is the colourful Monsters Inc. Of course, the idea behind it isn’t new. It is in fact very familiar to C.S. Lewis’s Narnia books. In the first Narnia story, a little girl playing hide-and-seek hides in an old wardrobe in the attic. As she moves through a jungle of coats the clothes turn into trees and the wooden boards underfoot into snow. Suddenly, she steps out into another land: Narnia. The virtual and the surreal have become an intregral part of our lives and recent films reflect this. In Inception, Leonardo DiCaprio leads a group of trained dream specialists through layers of other people’s dreams. In the 3D animation miracle Avatar, scientists immerse themselves in a magical, jaw-drop-beautiful world of blue people and light-emitting trees. Recent Hollywood history even saw the 3D-return of our beloved Alice, who finds herself in Wonderland once more –

Pagina 14-Colour Futures 2012 Catalog, brosura r
years, as have artists. Humans seem to have an inner need to...

Pagina 15 - Colour Futures 2012 Catalog, brosura just
a brighter, even more surreal version.
From ...

just a brighter, even more surreal version. From a visual and graphical point of view, some ingredients turn up time and again. Trompe l’oeil, an age-old technique to fool the eye, is something that never fails to delight us. The colour palette chosen for this theme reflects extremes: it swings from the dreamy and surreal to the solid and super real. Lush, velvety bright blues, greens and reds are played off against ethereal and translucent pastels. 44 G4.50.75 66YY 61/648 R4.58.28 72BG 12/296 H7.15.84 10GY 79/231 P9.28.59 17BG 37/265 T3.33.46 30BB 23/291 R8.25.70 79BG 53/259 V2.35.28 88BB 11/331 V8.26.29 10RB 11/250 Y7.12.75 10RR 60/197 W8.08.76 42RB 63/137 W4.12.19 30RB 08/094 A4.44.30 64RR 12/436 D6.66.53 68YR 28/701 A9.38.46 83RR 23/486 A7.32.19 80RR 07/260 B7.53.35 05YR 15/555 Z0.04.84 19RR 78/088 REDISCOVERED HEROES REVITALISED LEGACY ROBUST INDUSTRIAL APPRECIATED 47 ‘Let’s utilise all the smaller seemingly worthless resources at our disposal�

Pagina 15-Colour Futures 2012 Catalog, brosura just
a brighter, even more surreal version.
From a visual and...

Pagina 16 - Colour Futures 2012 Catalog, brosura �

50

Coming to an economic standstill can have...

� 50 Coming to an economic standstill can have its advantages: it allows us to take a look around at what is already there and discover new possibilities in the most unlikely places – like abandoned old buildings that are less than beautiful. We are surrounded by things we don’t notice. Things so ordinary, we become oblivious to their existence. As a rule, things like these serve very simple and unromantic purposes. And yet, on closer inspection, they reveal their own beauty and value. Take a look around in a hardware store, garage, office or factory. Spaces filled with useful, reliable materials, tools and equipment, stacked in the most logical way, from wood and plaster to paperclips and folders. Most of those spaces are literally built from ordinary things as well, like concrete, glass, metal beams, wood and nails, all doing their unassuming, trusted jobs. And yet The Vitra Design Museum in Germany devoted a whole exhibition to them in 2010. Casaitalia Suitcase www.rotajorf

Pagina 16-Colour Futures 2012 Catalog, brosura �

50

Coming to an economic standstill can have its...

Pagina 17 - Colour Futures 2012 Catalog, brosura ida.com

The problem with simple, useful objects...

ida.com The problem with simple, useful objects and even buildings is that they are easily discarded once their use runs out. All cities around the world have areas with old factories, offices and other edifices that once provided workplaces for thousands of breadwinners. These days, many stand abandoned, our appreciation for them evaporated since the day the company relocated and the caretaker switched the light off for the very last time. 52 This colour palette is inspired by the down-to-earth qualities of our industrial heritage, and the masculine aesthetics that have always accompanied them: denim blue, industrial neutrals, rusty metal tones, sewing machine green, the signal-bright hues of wire, metal doors and pipe work and last but not least, engine and concrete greys. RN.01.61 50BG 38/011 F3.08.75 30YY 60/104 T9.26.21 50BB 08/171 R6.10.41 70BG 19/071 F4.63.56 30YY 33/613 F3.04.56 30YY 33/047 E8.29.46 10YY 23/261 F7.71.77 40YY 64/903 B1.16.21 90RR 08/129 NN.00.76 30

Pagina 17-Colour Futures 2012 Catalog, brosura ida.com

The problem with simple, useful objects and even...

Pagina 18 - Colour Futures 2012 Catalog, brosura GG 61/010

H9.51.41
19GY 19/377

E0.41.34
80YR...

GG 61/010 H9.51.41 19GY 19/377 E0.41.34 80YR 13/325 P1.24.61 90GG 38/242 NN.00.87 30GG 83/013 L4.25.23 97GY 07/135 P9.52.32 21BG 14/302 LN.02.71 10GG 53/030 Colours This section of ColourFutures™ presents all colours chosen for 2012 as colour families: Reds, Oranges, Yellows, Greens, Blues and Violets, followed by Warm Neutrals and Cool Neutrals. At the bottom of each page the transition over the years within each colour family is shown. 54 KEY COLOUR 2012 B7.11.71 10YR 53/175 Z0.04.84 19RR 78/088 B8.38.44 10YR 21/436 Y7.12.75 10RR 60/197 A9.38.46 83RR 23/486 B7.53.35 05YR 15/555 A7.32.19 80RR 07/260 C0.52.30 09YR 11/475 B1.16.21 90RR 08/129 A4.44.30 64RR 12/436 Reds Berry-ripe Romantic Edible The hues of macaroon and ripe fruit dominate this palette, with a rich plum to set the mood and a cranberry red to add a hint of surprise. Pair a mellow burgundy with a warm neutral, or go modern and try a happy blush of pink with shocking lemonade yellow. Key colour. A

Pagina 18-Colour Futures 2012 Catalog, brosura GG 61/010

H9.51.41
19GY 19/377

E0.41.34
80YR 13/325

P1.24...

Pagina 19 - Colour Futures 2012 Catalog, brosura deep warm blush of pinkish, tropical red with a...

deep warm blush of pinkish, tropical red with a subtle hint of peach and a misty aspect. This red is quite the chameleon: reassuring or edgy, soft or bright, depending on what it is paired with. Red’s transition. The intense fiery quality of 2011’s red is toned down by a misty, dusky veil, making the new red slightly more enigmatic and versatile. 2008 56 2009 2010 2011 2012 D8.13.73 80YR 57/179 C6.06.67 37YR 49/086 KEY COLOUR 2012 C2.36.56 25YR 34/473 D8.12.62 80YR 40/148 D0.41.50 50YR 26/461 E7.18.58 10YY 35/196 E0.26.45 82YR 23/239 E0.41.34 80YR 13/325 D6.66.53 68YR 28/701 Oranges Earthy Industrial Hypnotic Not unlike the Reds on the previous page, this mix of Oranges brings hot and cool together, the way liquid copper in a foundry cools down. Hues range from robust and almost neutral, through rusty tones that add weight and a masculine touch, to the super-real quality of true intense orange. Key colour. The ideal burnt orange, this shade is a happy, reassuri

Pagina 19-Colour Futures 2012 Catalog, brosura deep warm blush of pinkish, tropical red with a subtle hint...

Pagina 20 - Colour Futures 2012 Catalog, brosura ng, classic colour with a tan
undertone and a...

ng, classic colour with a tan undertone and a light element that reminds us of copper. Orange’s transition. Orange has steadily been cooling off over the years. Moving away from the ochre-based, reassuring pumpkin tones via citrus and coral, it now matures into a rustier hue. 2008 58 2009 2010 2011 2012 KEY COLOUR 2012 H0.07.86 90YY 83/107 F4.63.56 30YY 33/613 E8.29.46 10YY 23/261 F1.11.77 20YY 63/149 G2.30.81 60YY 71/409 G5.06.82 70YY 73/083 E8.52.58 10YY 35/543 F7.71.77 40YY 64/903 H2.20.76 90YY 62/264 Yellows Spicy Tan Edgy A diverse palette of ochre, mustard and creamy, elegant tones which stand alongside bright and playful un-ripened lemon and synthetic yellow. These tones will spark some interesting combinations when partnered with equally surprising hues. Key colour. With a hint of curry, mustard and gold ore, this snappy hue is an exotic trip into uncharted territory. Like the other key colours, it has depth and strength, which makes it perfect for unexpec

Pagina 20-Colour Futures 2012 Catalog, brosura ng, classic colour with a tan
undertone and a light element...

Pagina 21 - Colour Futures 2012 Catalog, brosura ted combinations with neutrals and oranges....

ted combinations with neutrals and oranges. Yellow’s transition. Stepping away from its traditional role to represent easy simplicity, yellow moves out from the sunny, buttery and lemonade-like center and nudges towards tans and warm neutrals. 2008 60 2009 2010 2011 2012 K6.08.82 70GY 73/124 N0.03.77 50GG 63/042 H7.15.84 10GY 79/231 K5.29.61 70GY 38/330 P1.24.61 90GG 38/242 G4.50.75 66YY 61/648 KEY COLOUR 2012 H9.51.41 19GY 19/377 L1.53.34 90GY 13/375 G8.46.57 60YY 34/461 L4.25.23 97GY 07/135 G5.46.50 70YY 27/418 Greens Botanical Watery Natural A distinct freshness speaks from these Greens; a mixture of calming forest tones, tender spring greens, powdery Asian pastels and warming olives. On the whole, these are natural greens, but for a couple, this is nature from a pixilated 3D world, where flora has a manmade feel. Key colour. Grassy, leafy and saturated, this green has a distinctive yellow, almost chartreuse undertone, like a gemstone in an antique ring. Gree

Pagina 21-Colour Futures 2012 Catalog, brosura ted combinations with neutrals and oranges.
Yellow’s...

Pagina 22 - Colour Futures 2012 Catalog, brosura n’s transition. Green was very toned down and...

n’s transition. Green was very toned down and neutral a few years ago, its ‘camouflage’period. It then paled and suddenly transitioned into a bright absinthe green tinged with blue, which gave us the bold, vital colour we needed to put a smile on our faces last year. In 2012 the buzzword is natural. 2008 62 2009 2010 2011 2012 R8.25.70 79BG 53/259 Q1.12.74 24BG 61/142 S3.08.80 06BB 71/091 P9.28.59 17BG 37/265 S7.14.68 10BB 49/137 P9.52.32 21BG 14/302 T3.33.46 30BB 23/291 V2.35.28 88BB 11/331 T9.26.21 50BB 08/171 U5.16.18 70BB 07/103 KEY COLOUR 2012 R4.58.28 72BG 12/296 R5.21.52 70BG 28/169 Blues Enigmatic Classic Personal Many types of blue make up this palette: mysterious ocean-deep tones, unfathomable inky night skies and chalky pale blues which evoke images of airmail envelopes, Cape Cod-cottages, Wedgwood porcelain and duck eggs. These are inspiring blues, ready to set a contemplative mood. Key colour. An awe-inspiring teal, strong, deep and remarkable,

Pagina 22-Colour Futures 2012 Catalog, brosura n’s transition. Green was very toned down and neutral a few ...

Pagina 23 - Colour Futures 2012 Catalog, brosura this blue goes brilliantly with
rusty browns and ...

this blue goes brilliantly with rusty browns and pale designer greys, but also adores industrial yellow. Blue’s transition. Apart from a brief adventure into pale and airy, blue on the whole is on a prolonged greenish streak. Last year’s brighter teal dives down into an even more mysterious underwater depth. 2008 64 2009 2010 2011 2012 KEY COLOUR 2012 W4.12.19 30RB 08/094 UN.02.83 70BB 73/030 XN.02.78 76RB 67/048 V8.26.29 10RB 11/250 A3.20.13 78RR 06/137 W8.08.76 42RB 63/137 Violets Dusky Shadowlike Mysterious Like colours that occur in the quiet, shady corners of nature, these violets and purples evoke tones of forest fruit, stormy skies and the strange dimension between worlds than connect night and day, reality and fantasy. Key colour. A wonderful colour to set a mood, this deep blackberry shows hints of charcoal and will take on different personalities, depending on the brightness of the space in which it is used. A great tone to use if you want to add visual

Pagina 23-Colour Futures 2012 Catalog, brosura this blue goes brilliantly with
rusty browns and pale...

Pagina 24 - Colour Futures 2012 Catalog, brosura interest.
Violet’s transition. Violet is growing...

interest. Violet’s transition. Violet is growing darker and bluer by the year and has not been in burgundy territory for a while. This year’s deep, enigmatic violet is very much like last year’s, but with a hint of slate. 2008 66 2009 2010 2011 2012 FN.01.81 30YY 72/018 LN.00.88 30GG 83/006 UN.00.86 50BB 83/006 F4.04.73 30YY 56/060 EN.02.81 90YR 73/029 F3.08.58 30YY 36/094 E0.03.83 98YR 78/041 KEY COLOUR 2012 F0.04.73 20YY 57/060 C8.04.45 50YR 22/052 D1.15.16 50YR 06/081 F3.08.75 30YY 60/104 Warm Neutrals Nude Couture Chic From trench coat beige to silky chamois to cappuccino and the darkest of chocolate, these Warm Neutrals exude luxury and refinement with a classic, feminine touch. Key colour. Mix grey and beige and the result is extremely delicate, a hue with connotations of wet sand, pearls and satin. A subtle hint of salmon warms it and makes it a perfect match for powder pinks and antique teals. Warm Neutral’s transition. Key warm neutrals tend to da

Pagina 24-Colour Futures 2012 Catalog, brosura interest.
Violet’s transition. Violet is growing darker and ...

Pagina 25 - Colour Futures 2012 Catalog, brosura rken and lighten along with the mood of
the moment...

rken and lighten along with the mood of the moment. Last year’s oyster shell taupe now settles into a lighter, warmer hue. 2008 68 2009 2010 2011 2012 NN.00.87 30GG 83/013 SN.00.86 50BG 83/009 KEY COLOUR 2012 NN.00.76 30GG 61/010 RN.01.61 50BG 38/011 LN.02.71 10GG 53/030 CN.00.70 50YR 53/011 F3.04.56 30YY 33/047 UN.00.53 00NN 31/000 F3.03.44 30YY 20/029 G5.17.19 70YY 06/088 R6.10.41 70BG 19/071 Cool Neutrals Modest Natural Solid These Cool Neutrals aren’t so much cool as they are modest. Many hues are reminiscent of clay, pebbles and metals like pewter and old silver, while others are indicative of paper, bone and seagull’s feathers. A palette like a beachcomber’s cabinet of precious finds. Key colour. This humble, silvery grey combines warmth and a hint of green to form the perfect base for bright or deep companions, as well as other neutrals from the cool palette. Cool Neutral’stransition. Last year’s modern, palest industrial grey had a lilac tinge.

Pagina 25-Colour Futures 2012 Catalog, brosura rken and lighten along with the mood of
the moment. Last...

Pagina 26 - Colour Futures 2012 Catalog, brosura This hue looks
almost green in comparison, and...

This hue looks almost green in comparison, and downy soft, like the undercoat of a rabbit. 2008 70 2009 2010 2011 2012 CF12- RH-8 CF12- RH-7 CF12- DW-7 CF12- RH-6 CF12- DW-6 CF12- DW-5 CF12- RH-5 CF12- RH-4 CF12- DW-4 CF12- LS-4 CF12- OSS-4 CF12- RH-3 CF12- DW-3 CF12- RH-2 CF12- DW-2 CF12- LS-3 CF12- OSS-3 CF12- DM-3 CF12- LS-1 CF12- RH-1 CF12- DW-1 CF12- LS-2 CF12- OSS-1 CF12- DM-1 CF12- OSS-2 CF12- DM-2 p30-37 CF12- RH-9 CF12- DW-8 CF12- LS-5 CF12- OSS-5 CF12- DM-4 p22-29 CF12- DW-9 CF12- LS-6 CF12- OSS-6 CF12- DM-5 CF12- COY-1 p14-21 CF12- LS-7 CF12- OSS-7 CF12- DM-6 CF12- COY-2 p8-11 CF12- LS-8 CF12- OSS-8 CF12- OSS-9 CF12- DM-7 CF12- COY-3 Colour of the year CF12- LS-9 CF12- DM-8 CF12- COY-4 Front cover CF12- DM-9 CF12- COY-5 CF12-COVER Resources Here you will find an index of the pictures that have been used in this publication. For the online version of the book, please go to www.colourfutures.com Trends ONE SMA

Pagina 26-Colour Futures 2012 Catalog, brosura This hue looks
almost green in comparison, and downy soft,...

Pagina 27 - Colour Futures 2012 Catalog, brosura LL
SEED

p38-45
p46-53

CF12- CN-3

CF12- WN-3
...

LL SEED p38-45 p46-53 CF12- CN-3 CF12- WN-3 CF12- V-3 CF12- B-3 CF12- G-3 CF12- B-2 CF12- CN-2 CF12- WN-2 CF12- V-2 CF12- G-2 CF12- Y-2 CF12- CN-1 CF12- WN-1 CF12- V-1 CF12- B-1 CF12- G-1 CF12- Y-1 CF12- O-1 CF12- O-2 CF12- O-3 CF12- Y-3 CF12- R-1 CF12- R-2 CF12- R-3 Colours Reds Oranges Yellows Greens Blues Violets Warm Neutrals Cool Neutrals p56-57 p58-59 p60-61 p62-63 p64-65 p66-67 p68-69 p70-71 CF12- INTRO-5 CF12- INTRO-4 CF12- INTRO-3 CF12- TITLE-1 Introduction CF12- BACK COVER-1 CF12- TITLE-2 CF12- INTRO-2 CF12- INTRO-1 Generic Title pages Back page www.colourfutures.com Cliente: CORAL Data : 20.05.2009 Aprovação Aprovação Job: 000-0-X ARQUIVO: AF•Onda 40x24 Pantone SOFTWARE: Illustrator CS2 ESCALA: 1:1 FONTES: Criação: Atend.: Aprovação Arte Final: Aprovação Produção: Aprovação Cliente: Cores Especiais / Pantones: 287 000 000 000 000 000 000 Rua Diogo Moreira, 132 . conj. 1406 Pinheiros . 05423-010 . São Pau

Pagina 27-Colour Futures 2012 Catalog, brosura LL
SEED

p38-45
p46-53

CF12- CN-3

CF12- WN-3

CF12- V-3
...

Pagina 28 - Colour Futures 2012 Catalog, brosura lo . SP
Tel. (11) 3032-5100 . www.100porcento.net
...

lo . SP Tel. (11) 3032-5100 . www.100porcento.net REVISAR A ARTE FINAL (TEXTOS, DIMENSÕES, DESENHO TÉCNICO, CORES E CÓDIGO DE BARRAS) ANTES DE LIBERAR PARA SEUS FORNECEDORES. 1. Este arquivo é destinado apenas a impressão em escala industrial. Qualquer necessidade de utilização do mesmo, ou partes dele fins, deve ser comunicado a agência. 2. As provas de arte-final devem ser conferidas e assinadas pelo cliente antes do envio ao fornecedor. 3. Deve ser enviado para a análise da agência provas de pré-impressão pelo fornecedor, antes do início da impressão em escala industrial. ColourFutures™ the distinctive three-leaf colour spectrum symbol, Alba, Astral, Betonel, Bruguer, C.I.L, Coral, Dulux, Dulux Trade, Dulux Valentine, Flexa, Glidden, the ICI Roundel, Inca, Levis, Marshall, Nordsjö, Procolor, Sadolin, Sikkens, Sico, Vivechrom, the AkzoNobel logo and Tomorrow’s Answers Today, are trademarks of the AkzoNobel Group of Companies © and Database Right 2008. para ou

Pagina 28-Colour Futures 2012 Catalog, brosura lo . SP
Tel. (11) 3032-5100 . www.100porcento.net

REVISAR A...

Pagina 29 - Colour Futures 2012 Catalog, brosura tros

AkzoNobel Decorative Paints
International...

tros AkzoNobel Decorative Paints International Marketing Department Wexham Road, Slough, Berkshire, SL2 5DS, United Kingdom Tel +44 (0)1753 550 000 This ColourFutures reference manual is and remains the property of Imperial Chemical Industries Limited and is loaned on condition that it is used solely to specify products manufactured/or supplied by Imperial Chemical Industries Limited (and other companies in the AkzoNobel Group) and on condition that it shall be returned to Imperial Chemical Industries Limited on demand. ™ The contents of this reference manual are for information only. No representation or warranty is given, nor liability accepted, regarding the information given. We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. Design – Freeway Agency London +44(0)20 8744 1075 Cover image – maaike koorman STUDIO M