Colour Futures 2011

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Tip documentatie: Catalog, brosura

Pagina 1 - Colour Futures 2011 Catalog, brosura welcome

Global Aesthetic
Center
AkzoNobel has a...

welcome Global Aesthetic Center AkzoNobel has a specialist creative centre based in Sassenheim, Holland founded in 1992 a unique colour and trend forecasting facility here we create leading edge design and build our knowledge and understanding of the power and impact of colour in both commercial and domestic environments • We pride ourselves on the knowledge of colour trends and colour formulations in paint • The trends are developed by The Analogue Group – a team of design experts from around the world led by the Aesthetics Centre • Our team members represent SE Asia, India, USA, Canada, South America, South Africa and all regions of Europe • They meet once a year to discuss and decide which themes and colours will be key influencs in the forthcoming year color trends trends can emerge out of every possible corner of society some emerge rapidly, some evolve more slowly forecasting colour trends is not an exact science Colour Futures has been successfully predicting col

Pagina 1-Colour Futures 2011 Catalog, brosura welcome

Global Aesthetic
Center
AkzoNobel has a
specialist...

Pagina 2 - Colour Futures 2011 Catalog, brosura our trends
since 2004

overall theme
2011
overall ...

our trends since 2004 overall theme 2011 overall theme: Appreciation is the dominant trend for 2011 return to a relaxed and informal style of living the most important thing in life is to love and appreciate what you APPRECIATION colour pallet 2011 colour transition from 2010 to 2011 colour becoming cleaner and fresher renewed feeling of optimism brighter mid tones predominate new zingy pastels very evident colour palettes hopeful and forward thinking light, air citrus yellow clear, clean and translucent COLOUR OF THE YEAR symbolises free spirit, positive energy, hope and optimism carefree, vitamin packed shot of purity and freedom feeling of fizzy sherbet, new growth and vitality creates a mood of freshness and welcome themes the beauty of every day life made with love pop up pleasure finding the way molecular magic •Finding the way human humble mellow honest a home base that is simple and informal acceptance of real life mood of sunny relaxation local p

Pagina 2-Colour Futures 2011 Catalog, brosura our trends
since 2004

overall theme
2011
overall theme:...

Pagina 3 - Colour Futures 2011 Catalog, brosura ride and community
respect

the beauty of every...

ride and community respect the beauty of every day life palette reminiscent of simple things in life that makes us happy blue skies, flowers, juicy fruits and vegetables, fragrant herbs and fresh washing drying in the breeze clarified navigated simplified decoded the trend for mapping responds to our need for a cleaner, simpler and more orderly way of living highlighting different areas allows easy navigation of space signposting directions finding our way in the world is important both to the individual and the community palette inspired by maps and urban architecture pure neutrals are highlighted by pastels and brights mapping via colour is a powerful way of decoding our environment single accent shades are used to define specific areas against a neutral background a yellow brick road to the future finding the way refreshing Surprising surprising Refreshing Poetic Joyful poetic joyful unexpected and fun – magical and unpretentious the pop up concept appear

Pagina 3-Colour Futures 2011 Catalog, brosura ride and community
respect

the beauty of every day life
...

Pagina 4 - Colour Futures 2011 Catalog, brosura ing
everywhere –
restaurant,
galleries,
shops,...

ing everywhere – restaurant, galleries, shops, cinemas, bars Makes you smile surprising, refreshing, temporary, joyful temporary art which is quick and easy to do play with creating things without it having to last for ever pop up pleasure palette reflect the freshness of sorbets and vitamins light, zingy tints and clean pastels grounded by cardboard brown use a single clean background colour accessorised by an array of pastel shades a look which is creative and fun – light and animated shared proud Valued Treasured Shared treasured Proud valued this trend reflects that the joy of making something well, is equally important to the beauty of the end result making and buying better quality is the new way of being green we now expect to know the full life cycle of materials and products a true appreciation of the earth, its materials and creativity having a personal and responsible approach to design and production means items are made with integrity, care and lov

Pagina 4-Colour Futures 2011 Catalog, brosura ing
everywhere –
restaurant,
galleries,
shops,
cinemas, bars...

Pagina 5 - Colour Futures 2011 Catalog, brosura e

the love and care in this theme
will always...

e the love and care in this theme will always communicate beauty and quality keep it simple, honest and understated made with love clay and wood are the most basic of creative materials – raw, robust and sustainable palette consists of timber, clay, earth and denim tones, colours of eternal beauty and provenance enlivened by a dash of inspiring yellow shades can be happily mixed and coordinated intriguing mesmerising unexpected sensual captures life under a microscope science and technology is an integral part of the creative design process • the use of evolutionary products and materials which have the capacity to learn, change and repair themselves natural but magnified inspiration – bacteria, deep sea organisms, pollens, grains and moulds microcomputerised palette – strong scopic, and alive shades that grow, glow and pulsate with life and vitality stunning greens, turquoises and purples showcased against an array of subtle deeps dark backgrounds accented

Pagina 5-Colour Futures 2011 Catalog, brosura e

the love and care in this theme
will always communicate...

Pagina 6 - Colour Futures 2011 Catalog, brosura and
illuminated by bright
flashes of saturation...

and illuminated by bright flashes of saturation colour miracles of nature – adapted and modified Kaleidoscope of colour and pattern molecular magic oranges crafted serene valued juicy joyful optimistic yellows warm neutrals claylike joyful optimistic greens pure powerful vital blues molecular magical moderate violets tinted evocative extrovert cool neutrals clear clean constructed Colour can change the way people see, feel or even orientate themselves in a space Adding colour uplift, enhance and improve navigation This is a worldwide initiative to start adding colour to people’s lives let’s color