welcome
Global Aesthetic
Center
AkzoNobel has a
specialist creative centre
based in Sassenheim,
Holland
founded in 1992
a unique colour and trend
forecasting facility
here we create leading
edge design and build our
knowledge and understanding of the power and
impact of colour in both
commercial and domestic
environments
• We pride ourselves on the knowledge
of colour trends and colour formulations
in paint
• The trends are developed by The
Analogue Group – a team of design
experts from around the world led by the
Aesthetics Centre
• Our team members represent SE
Asia, India, USA, Canada, South
America, South Africa and all regions of
Europe
• They meet once a year to discuss
and decide which themes and colours will
be key influencs in the forthcoming year
color trends
trends can emerge out
of every possible corner
of society
some emerge rapidly,
some evolve more
slowly
forecasting colour
trends is not an exact
science
Colour Futures has
been successfully
predicting col
our trends
since 2004
overall theme
2011
overall theme:
Appreciation is the
dominant trend for
2011
return to a relaxed
and informal style of
living
the most important
thing in life is to love
and appreciate what
you
APPRECIATION
colour pallet
2011
colour transition
from 2010 to 2011
colour becoming
cleaner and fresher
renewed feeling of
optimism
brighter mid tones
predominate
new zingy pastels
very evident
colour palettes
hopeful and forward
thinking
light, air citrus yellow
clear, clean and translucent
COLOUR OF THE YEAR
symbolises free spirit, positive energy, hope and optimism
carefree, vitamin packed shot of purity and freedom
feeling of fizzy sherbet,
new growth and vitality
creates a mood of
freshness and welcome
themes
the beauty of every day life
made with love
pop up pleasure
finding the way
molecular magic
•Finding the way
human
humble
mellow
honest
a home base
that is simple
and informal
acceptance of real life
mood of sunny relaxation
local p
ride and community
respect
the beauty of every day life
palette reminiscent of
simple things in life that
makes us happy
blue skies, flowers, juicy
fruits and vegetables,
fragrant herbs and fresh
washing drying in the breeze
clarified
navigated
simplified
decoded
the trend for
mapping
responds to our
need for a
cleaner, simpler
and more orderly
way of living
highlighting different areas
allows easy navigation of space
signposting directions
finding our
way in the
world is
important
both to the
individual
and the
community
palette inspired by
maps and urban
architecture
pure neutrals are
highlighted by pastels and
brights
mapping via colour is a
powerful way of decoding
our environment
single accent shades are
used to define specific
areas against a neutral
background
a yellow brick road to the
future
finding the way
refreshing
Surprising
surprising
Refreshing
Poetic
Joyful
poetic
joyful
unexpected and
fun – magical and
unpretentious
the pop up
concept
appear
ing
everywhere –
restaurant,
galleries,
shops,
cinemas, bars
Makes you smile
surprising, refreshing,
temporary, joyful
temporary art which is quick
and easy to do
play with creating things without it
having to last for ever
pop up pleasure
palette reflect the
freshness of sorbets
and vitamins
light, zingy tints and
clean pastels grounded
by cardboard brown
use a single clean
background colour
accessorised by an
array of pastel shades
a look which is creative
and fun – light and
animated
shared
proud
Valued
Treasured
Shared
treasured
Proud
valued
this trend
reflects that
the joy of
making
something
well, is equally
important to
the beauty of
the end result
making and
buying better
quality is the new
way of being
green
we now expect to know the full life
cycle of materials and products
a true appreciation of the earth, its
materials and creativity
having a personal and responsible
approach to design and production
means items are made with integrity,
care and lov
e
the love and care in this theme
will always communicate beauty
and quality
keep it simple, honest and understated
made with love
clay and wood are the
most basic of creative
materials – raw,
robust and
sustainable
palette consists of
timber, clay, earth and
denim tones, colours
of eternal beauty and
provenance enlivened
by a dash of inspiring
yellow
shades can be happily
mixed and coordinated
intriguing
mesmerising
unexpected
sensual
captures life under
a microscope
science and technology is an integral
part of the creative design process
•
the use of evolutionary products and
materials which have the capacity to
learn, change and repair themselves
natural but magnified inspiration –
bacteria, deep sea organisms,
pollens, grains and moulds
microcomputerised
palette – strong scopic,
and alive
shades that grow, glow
and pulsate with life
and vitality
stunning greens,
turquoises and purples
showcased against an
array of subtle deeps
dark backgrounds
accented
and
illuminated by bright
flashes of saturation
colour
miracles of nature –
adapted and modified
Kaleidoscope of colour
and pattern
molecular magic
oranges
crafted
serene
valued
juicy
joyful
optimistic
yellows
warm neutrals
claylike
joyful
optimistic
greens
pure
powerful
vital
blues
molecular
magical
moderate
violets
tinted
evocative
extrovert
cool neutrals
clear
clean
constructed
Colour can change the way people see, feel or even
orientate themselves in a space
Adding colour uplift, enhance and improve navigation
This is a worldwide initiative to start adding colour to
people’s lives
let’s color