Documentatie atasata la

COLOR MAGIC 2000

Colour Futures 2010

2 afisari

Tip documentatie: Catalog, brosura

Pagina 1 - Colour Futures 2010 Catalog, brosura tm

Design – Freeway Agency London +44(0)20 8744 ...

tm Design – Freeway Agency London +44(0)20 8744 1075 colour futures colour 2010 International Colour Trends futures tm 2010 International Colour Trends Welcome With the merger of the former Akzo Nobel and ICI Paints, AkzoNobel is the world’s largest global paints and coatings manufacturer. As a major producer of coatings, colour is extremely important. Therefore we pride ourselves on the knowledge of colour trends and colour formulations in paint. Colour Futures™ is the result of ongoing worldwide colour trend research, forecasting and development. Colour Futures™ provides the reader with international style and design trends for interior and exterior, translated into colour trend palettes. Above right Leonardo glass Cube Fluid Fantasy. Far right Amy Cushing Vase www.mosquito-design.com Fluid Fantasy. Directly above Aan de stegge Building www.adsteggegoor.nl Free Spirit. Colour Trends Trends can emerge out of every possible corner of society. Some can emerge rapidl

Pagina 1-Colour Futures 2010 Catalog, brosura tm

Design – Freeway Agency London +44(0)20 8744 1075
...

Pagina 2 - Colour Futures 2010 Catalog, brosura y;
others evolve over several years – or even...

y; others evolve over several years – or even decades. To clarify what a trend is, it is helpful to look at the difference between a hype, a fashion and a trend. A hype is something that emerges suddenly, takes a group of people by storm – and then dissipates rapidly. Hypes are generally born unconsciously and come from some inner drive to be accepted, to belong. A fashion is more current and is usually followed consciously – through clothes, toys, food and certain aspects of lifestyle. Trends, on the other hand, are drifts, inclinations and movements in a prevailing direction. 01 Trends Team Once a year we draw together an international group of creative experts in the field of design, architecture and fashion, with an eye for trends and a passion for colour. Our trend and colour experts represent different parts of the world and draw on a variety of national and international sources: from design to technology, from architecture to nature, from fashion to music and popular c

Pagina 2-Colour Futures 2010 Catalog, brosura y;
others evolve over several years – or even
decades. To...

Pagina 3 - Colour Futures 2010 Catalog, brosura ulture.
Their ideas about how trends and
colours...

ulture. Their ideas about how trends and colours are developing are presented a year ahead in Colour Futures™. 03 Driving Influence for 2010 This Colour Futures™ presents one overriding message and five trend related themes. Every theme is translated into a contemporary colour palette. From these palettes we select one Colour of the Year, the colour that best represents the prevailing mood and fashion of the time. Reclaim The overriding message of our themes this year is one of reclamation. After the financial uncertainty of recent times and our concern over global warming and eco-management, we need to re-establish those values and qualities that are enduring, true and solid. The general mood is directed towards a more active role for the individual; of taking charge and being responsible for our own destinies, of valuing those things pertaining to friends, family and local communities, and of caring for the world in order to ensure that it is in a healthy state to pass on to

Pagina 3-Colour Futures 2010 Catalog, brosura ulture.
Their ideas about how trends and
colours are...

Pagina 4 - Colour Futures 2010 Catalog, brosura our
children. We want to be more proactive as...

our children. We want to be more proactive as individuals, giving back to society rather than relying on the state for total control. 04 ‘Reclaim’ recognises that we are in a state of flux between those attitudes and institutions of the past and what we will replace them with as the new foundations for life. We now have the opportunity to reshape values, recreate systems or build alternative ones. We can think again about the meaning of concepts like community, economics – both national and personal, human dignity, industrial development and professional standards. Each of our themes refers directly to one of these issues – stylistic independence in Silent Space, material innovation in Fluid Fantasy, reclaiming trust in Basic Beliefs, creative individuality in Free Spirit, and cultural values in Sweet Memory. ‘Reclaim’ heralds a new dawn or new horizon for humanity which allows us the opportunity to look again, create better, improve what has been and adopt a more caring a

Pagina 4-Colour Futures 2010 Catalog, brosura our
children. We want to be more proactive as
individuals,...

Pagina 5 - Colour Futures 2010 Catalog, brosura nd rational attitude to the way
we all live...

nd rational attitude to the way we all live together on this planet and fairly share in its resources – a real reclamation of collective wisdom for the future. ™ Colour of the Year 2010 R7.11.79 70BG 70/113 Airy Open Hopeful 06 the colour of the Year 2010 is an airy and optimistic blue. Colour of the Year 2010 In keeping with our overall theme of ‘Reclaim’, we are looking towards the qualities of truth, integrity, openness and hope. The Colour of the Year is an airy and optimistic blue that symbolises infinite horizons, new beginnings, renewed energy and a positive dynamic. This clear, transparent shade encapsulates a sense of purity and goodness – a hopeful and chemical free colour full of possibility. It puts over an image of vast skies, breezy ozone freshness and the energy and essentiality of water. Given these associations plus the fact that it is a receding colour it will always create a sense of space. Blue, in colour psychology terms, is the colour associated w

Pagina 5-Colour Futures 2010 Catalog, brosura nd rational attitude to the way
we all live together on this...

Pagina 6 - Colour Futures 2010 Catalog, brosura ith sky and sea. Airy light blues are
recognised as...

ith sky and sea. Airy light blues are recognised as being refreshing, soothing and liberating. They are good in helping to combat mental strain and stress, physical tiredness and feelings of exhaustion whilst at the same time being re-energising and encouraging fresh starts. They are also thought to enhance powers of communication which can help to promote feelings of confidence. A balance of the spiritual and the intellectual is represented by the allusion to air, sky and water – the freedom of the spirit married to the rationality of the mind; the vision of the artist to the knowledge of the scientist. Both in interior and exterior settings this blue has an important role to play. It complements perfectly the contemporary materials and modern neutrality of glass, steel and concrete, but also works with stronger and more traditional interior shades such as crimson, burgundy, plum, teal, pewter and gold. This colour speaks of hope and clarity – a pure, clean and unpolluted directi

Pagina 6-Colour Futures 2010 Catalog, brosura ith sky and sea. Airy light blues are
recognised as being...

Pagina 7 - Colour Futures 2010 Catalog, brosura on for the
future of our planet; a chance to...

on for the future of our planet; a chance to reclaim possibility with renewed vigour and energy – the clear new horizon of tomorrow. 09 s i l e n t s p a c e . colour futures tm 2010 International Colour Trends Trends This part of Colour Futures™ describes the five main trends and colours for 2010. S E R E N E T I M E L E SS S PAC I O U S 10 s i l e n t s p a c e . S E R E N E T I M E L E SS S PAC I O U S 12 s i l e n t s p a c e . 15 XN.00.10 30BB 05/022 U9.48.19 72BB 07/288 S8.12.55 10BB 28/116 P7.15.48 10BG 21/141 M6.03.62 10GG 38/038 M3.03.71 50GG 55/049 XN.01.71 10RR 56/029 T9.07.73 50BB 54/079 R3.05.78 70BG 68/056 GN.01.77 30YY 68/024 RN.01.87 10BB 83/020 SN.02.67 30BG 49/047 F4.10.70 30YY 53/125 s i l e n t s p a c e . Space is a place of limitless possibilities – a subtle void that suggests eternity, mystery and indefinability. This state of mental infinity has inspired artists, architects and poets alike throughout the ages both in terms of

Pagina 7-Colour Futures 2010 Catalog, brosura on for the
future of our planet; a chance to reclaim...

Pagina 8 - Colour Futures 2010 Catalog, brosura
the physical reality of its vastness and in the...

the physical reality of its vastness and in the sense of mystery and serenity it creates. Although to some, this idea of a void or deep space can be perceived as a somewhat dark place, its attraction lies in its profound neutrality – a mysterious but sensual background to showcase the precious, the refined and the individual. The post consumer society is no longer fascinated by endless choice; it is not a matter of de-consuming but consuming differently. This attitude heralds a new dawn for those not interested in slavishly following trends. Poetry and mystery are concepts not much in evidence in the past decade during our rush towards more obvious manifestations of luxury. This new, slightly mysterious style of independence will reclaim a real sense of creative beauty and personal choice. The overriding characteristic of this palette is one of smoky alchemy – subtle, understated and atmospheric colours that intrigue the eye and feed the soul. Against a profoundly spatial palette

Pagina 8-Colour Futures 2010 Catalog, brosura
the physical reality of its vastness and in the
sense of...

Pagina 9 - Colour Futures 2010 Catalog, brosura of dusky blues, teals and mineral
greys,...

of dusky blues, teals and mineral greys, individual colours can be sharply focused and showcased like bright stars in the inky depths of space. Soft lustrous materials and surfaces glisten and gleam, putting over a mood of refined elegance and discreet luxury. Fabrics and upholstery focus on complementary textures – wool and silk, velvet and leather, suede and felt. Glistening slate and granite are played off against more degraded surfaces like distressed concrete in highly individual combinations. This process of sorting through what has real value allows for more personal interpretations of style creativity – today we need more meaning than matter, materials that feed the soul. The reclamation of beauty and authenticity from an age of hysterical mass consumption allows us freedom to expand our horizons and leap into a new silent space of individualism. 17 prismatic supersynthetic dynamic Galleria Department Store, Seoul Architect UNStudio Photographer Christian Richter 18

Pagina 9-Colour Futures 2010 Catalog, brosura of dusky blues, teals and mineral
greys, individual colours...

Pagina 10 - Colour Futures 2010 Catalog, brosura Above Leonardo glass Cube
Left Ondine Bench...

Above Leonardo glass Cube Left Ondine Bench Design by Michaël Bihain & Cédric Callewaert www.bihain.com 21 The once well defined boundaries between art and science are disappearing. Experimental innovation is the buzzword for both as supersynthetic culture challenges all our sensibilities. Depletion of planetary resources encourages us to look at unnatural materials in new and innovative ways – cross industry collaboration is essential to this new mood of dynamism and animation. This state of flux is a defining characteristic of the present – a sensation of constant movement, transition and work in progress. Rapid prototyping and computer generated construction allow forms and surfaces to be created that are complex, pixellated, meshed, crystalline and perforated. Karim Rashid and Zaha Hadid are at the forefront of these innovative developments of form and material. Our growing infatuation with polymers and resins in retina shocking colours means we can celebrate the syntheti

Pagina 10-Colour Futures 2010 Catalog, brosura Above Leonardo glass Cube
Left Ondine Bench Design by...

Pagina 11 - Colour Futures 2010 Catalog, brosura c and truly enjoy
engineered materials. Furniture ...

c and truly enjoy engineered materials. Furniture exhibits ultra smooth lines and curvilinear form – fluid and flowing, moulded and seamless – it appears to grow from the walls or floor. Fabrics include hi-tech polyesters, glazed vinyls and laminated space age combinations that intrigue the eye with their sheer smoothness. The acid fresh palette seems to radiate, flow and glow – to move in ways that are both joyous and unrestrained. The neutral supremacy of black and white has changed – the Apple iPod has swapped fashion white for an explosion of clean chroma. Pure colour is the new material, fused and forged into new forms and finishes. Here shades are intense, fizzy and futuristic – solid saturated reds and purples are played off against luminous and pulsating pinks, yellows and turquoises. Vivid pastels and almost fluorescent, energetic optical effects explode, irradiate and shine – this kinetic approach to colour signifies a detox from the depression that has undermine

Pagina 11-Colour Futures 2010 Catalog, brosura c and truly enjoy
engineered materials. Furniture exhibits...

Pagina 12 - Colour Futures 2010 Catalog, brosura d our spirits.

R1.04.54
70BG 28/060

F6.16.84...

d our spirits. R1.04.54 70BG 28/060 F6.16.84 35YY 81/174 G9.13.85 90YY 83/179 G4.33.81 60YY 73/497 C6.61.41 31YR 18 /648 BN.01.85 10RR 83/026 M9.11.76 50GG 61/154 G6.46.73 70YY 61/561 Z3.37.43 43RR 19/444 Y2.11.73 94RB 64 /182 R7.11.79 70BG 70/113 R7.31.62 86BG 43/321 ON.00.39 00NN 16/000 B3.25.60 89RR 36/416 RN.02.83 09BB 77/019 V8.23.44 10RB 19/262 This synthetic, stylistic and chromatic approach creates places for living, working and playing with an overriding emotional energy – a symbolic embracement of life with a euphoric and infectious zeal. Amy Cushing Vase www.mosquito-design.com 23 . basic be li e fs essential. real. rooted. 24 . basic be li e fs Tree Tents www.boomtent.nl 27 . basic be li e fs In a world where the difference between fake and real is becoming ever more blurred, there is a huge need to reclaim a notion of trust. The solid institutions and societies of the past are morphing into new ones that focus more on individuals, partnerships

Pagina 12-Colour Futures 2010 Catalog, brosura d our spirits.

R1.04.54
70BG 28/060

F6.16.84
35YY 81/174

G9...

Pagina 13 - Colour Futures 2010 Catalog, brosura and social
networks which appear and rearrange...

and social networks which appear and rearrange themselves according to need. Innocence and meaning are being rediscovered at a time when perceived values have been challenged. The kitchen table has become a visual metaphor for a new desire for truth and simplicity – qualities that are seen to be universal and enduring in a world of rapid change. Art, science and nature are forming new alliances. ‘Mood foods’ help tackle the effects of stress, depression and concentration via a marriage of medical and agricultural technology. In India the importance of healing plants is reawakened via ethno medical gardens in sustainable rural communities. Artistic science is developing new creative use of plants for colourants, dyes and cosmetics. A new dialogue is emerging between urban and rural – a rush towards urban living in some areas is balanced by a return to the countryside in others. A pastoral dimension to our lives allows us to feel rooted to reality and universality – never befo

Pagina 13-Colour Futures 2010 Catalog, brosura and social
networks which appear and rearrange
themselves...

Pagina 14 - Colour Futures 2010 Catalog, brosura re have so many
people tended allotments, kept...

re have so many people tended allotments, kept bees, bought from farmers’ markets or raised chickens. Furniture, fabrics and accessories are inspired by a slightly folkloric aesthetic. Textiles feature washed, crumpled and aged effects that have a soft tactility. Country checks, stripes, engraved florals, slubby weaves and large knitted constructions all add to the homespun quality. Furniture evokes the simplicity of a farming life – rocking chairs, benches and kitchen tables made in fruit woods, reclaimed timbers or woven rattan and rope. Accessories are chunky and sturdy looking, made to fit the human hand. The palette is reminiscent of herbs, grains and medicinal flowers – muted and subtle tones that evoke an authentic lifestyle. Pale wild rose, golden bark, green moss and soft clay allude to natural dyes and earth pigments. Colours of character and provenance, almost beyond fashion, are timeless, relaxed and harmonious. This reawakened concept of collective wisdom and social

Pagina 14-Colour Futures 2010 Catalog, brosura re have so many
people tended allotments, kept bees, bought...

Pagina 15 - Colour Futures 2010 Catalog, brosura responsibility heralds a
reclamation of the true ...

responsibility heralds a reclamation of the true values of home and family – a fraternity of friendship for a stable and sustainable tomorrow. R0.39.25 70BG 09/171 C4.09.36 30YR 15/112 Y3.16.43 10RR 22/178 G8.19.69 90YY 48/255 B9.14.44 10YR 22/206 ZN.02.82 10RR 75/039 K2.09.60 50GY 43/120 F3.25.65 30YY 46/304 E4.16.77 00YY 67/212 MN.02.77 50GG 63/042 E9.03.71 10YY 54/034 F4.12.79 30YY 65/171 U2.05.76 70BB 65/066 B6.05.51 10YR 28/072 29 Free SpiRit L A U D I V I IND Irre verent Quirky Aan de Stegge Building www.adsteggegoor.nl 30 Free Spirit Below Aan de Stegge Building www.adsteggegoor.nl 33 Free Spirit D6.41.60 70YR 36/468 C0.52.29 09YR 11/475 Q1.17.76 46BG 63/190 V9.18.29 30RB 10/214 G4.07.77 60YY 67/117 S8.34.56 22BB 34/304 The free spirit symbolises individuality, standing alone against the crowd, daring to be different or even slightly rebellious. The true artist and those at the vanguard of fashion have always exhibited a quirky sense of pers

Pagina 15-Colour Futures 2010 Catalog, brosura responsibility heralds a
reclamation of the true values of...

Pagina 16 - Colour Futures 2010 Catalog, brosura onal expression and forward thinking.
As we strive...

onal expression and forward thinking. As we strive to reclaim truth from stereotype, the desire to be different will re-emerge. The look is always unexpected. Materials are juxtaposed in exciting, thought provoking ways in order to create maximum impact and drama. Marks, splashes, graffiti and spray are used to add to the energy of artistic expression that integrates freedom and subversion. A sense of discord in material and colour activates a new awareness. This irreverent attitude to design and dogma can result in highly challenging mixes of inspiration with culturally diverse starting points. Clear sightedness is reclaimed by challenging the status quo and exhibiting a healthy lack of respect for existing stereotypes – free your mind, be your own master and live by your rules – imagine it and it can happen. These unconventional attitudes ensure a palette with attitude – unexpected colour combinations challenge our perceptions of cosy co-ordination. Plastic brights mix happi

Pagina 16-Colour Futures 2010 Catalog, brosura onal expression and forward thinking.
As we strive to reclaim ...

Pagina 17 - Colour Futures 2010 Catalog, brosura ly and unrestrainedly with more
earthy shades;...

ly and unrestrainedly with more earthy shades; clear and clean pastels marry degraded and subtle tones. The resulting combinations put over a mood and image of alternative street culture and a playful, optimistic vitality. Rules are made for breaking – no limits produce new challenges. Exploration and experiment often use the strangest mixes of material, colour and form to give the most rewarding results. Old and new, synthetic and natural, tasteful and trashy, precious and throwaway – a melting pot of creativity. P1.11.63 10BG 46/112 Without free spirits in society we cannot move forward; a ‘dare to be different’ viewpoint will always result in big steps forward for design and style – this theatrical and rebellious reclamation is the true energy of life. F8.38.70 50YY 51/519 H7.22.83 10GY 74/325 A1.36.22 54RR 09/276 H1.17.78 90YY 72 /225 F9.11.86 46YY 86/166 E8.34.77 27YY 68/470 H9.09.61 10GY 39/136 E4.49.68 04YY 51/583 35 Lorem ipsum dolor sit amet,dolor conse

Pagina 17-Colour Futures 2010 Catalog, brosura ly and unrestrainedly with more
earthy shades; clear and clean...

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dio qui blandit praesent luptatum zzril delenit augue te feugait nulla facilisi. Lorem ipsum duis dolore teduis feugait nulla facilisi. ipsum dolor sit facilisis atdolor verosit eros et accumsan dolore eudolore feugiat nulla consectetuer adiLorem iusto odioamet, dignissim qui blandit praesent luptatum zzril delenit et amet, consectetuer adi augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adi 39 Lorem ipsum dolor sit amet, adipiscing consectetuerelit, adipiscing elit, sed Lorem ipsum dolor sit amet, consectetuer sed diamnibh nonummy nibh euismodut tincidunt ut laoreet dolore magna diam nonummy euismod tincidunt laoreet dolore magna eratUt volutpat. Utad wisi enimveniam, ad minim veniam, quis aliquam erat aliquam volutpat.exerci wisi enimullamcorper minim quis nostrud tation suscipit lobortis nisl ut aliquip nostrud exerciextation ullamcorper suscipit lobortis nisleum ut aliquip ea commodo autem in ex ea commodo consequat Duisconsequat autemvelit

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velDuiseum iriureveldolor iniriure dolor hendrerit invelitvulputate esse molestie consequat, vel illum hendrerit in vulputate esse molestie consequat, vel illum dolorenulla eu feugiat vero eros etet iusto accumsan et iusto dolore eu feugiat facilisisquinulla atblandit verofacilisis eros etataccumsan dignissim praesent luptatum delenit augue odio dignissimodio quidolore blanditte praesent luptatum delenit zzril augue nulla facilisi.zzril Lorem ipsum dolor sit duis dolore teduis feugait nulla feugait facilisi. amet, consectetuer adiLorem ipsum dolor sit amet, consectetuer adi We are in the process of revisiting the Classics in order to reclaim our culture and history and better understand where we find ourselves today. We need to find a context for our lives and artistic creation that can address the flexibility of creativity. Playing with the clichés of the past and understanding historical references anchors us in time – they can be absorbed or ignored in order to learn or unlearn

Pagina 23 - Colour Futures 2010 Catalog, brosura what
we know or think we know. A type of...

what we know or think we know. A type of ‘creative forgetfulness’ can cause us to reassess our heritage by re-editing and recontextualising iconic items. Objects exist that are so synonymous with the cultures they come from – a Dutch tulip vase, a Louis XV chair, a Murano glass chandelier or a Ming vase – that we have stopped, intentionally or not, understanding their cultural significance. These icons are being re-looked at by cutting edge designers in order to reclaim both a sense of cultural context and a level of elevated craftsmanship. Here the quality of finish and refined design re-enchants the home environment. Time is not frozen in a sterile way but a new quirky twist is applied – new traditions are being born where artisanal know-how is married to modern technologies and beautiful materials. Without the vision of the designer conjoined with the skill of the craftsman, innovation does not happen. Period inspired furniture forms are rounded and padded – revived by

Pagina 23-Colour Futures 2010 Catalog, brosura what
we know or think we know. A type of ‘creative...

Pagina 24 - Colour Futures 2010 Catalog, brosura use of
needlework, pastel leathers and humorous...

use of needlework, pastel leathers and humorous fabrics; accessories in wire and plaster create new, challenging but ultimately desirable objects. Print and patchwork, knitting and appliqué add to the classic/contemporary image via an array of challenging and witty design concepts. The warmth of the feminine palette is reassuring, comforting and reflects an image of soft elegance – it is enlivened and pulled into a contemporary focus by the addition of some iconic deeps such as pewter grey, bronze green, lacquer reds and old gold – colours of great class and distinction. Y7.08.54 30RR 30/103 B3.14.65 90RR 51/191 F3.03.88 03YY 86/021 WN.02.46 30RR 22/031 AN.01.77 90RR 64/025 G0.04.81 40YY 74/056 E0.34.56 80YR 32/339 E8.35.65 10YY 49/378 F7.20.83 35YY 78/269 F1.13.48 20YY 22/129 F2.14.66 30YY 50/176 E9.11.74 20YY 61/127 B5.32.26 98RR 10/318 B9.40.40 This reclamation of design history allows us the opportunity to reshape our futures and move forward with a twist of hum

Pagina 24-Colour Futures 2010 Catalog, brosura use of
needlework, pastel leathers and humorous
fabrics;...

Pagina 25 - Colour Futures 2010 Catalog, brosura our and
wit – a healthy sense of visual irony...

our and wit – a healthy sense of visual irony creates the quietly surreal charm of tomorrow. 10YR 17/465 41 colour futures tm 2010 International Colour Trends Colours E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l Colour Transitions E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l This part of Colour Futures™ presents all the trend colours, in eight colour families: Reds, Oranges, Yellows, Warm Neutrals, Greens, Blues, Violets, Cool Neutrals – to display in which direction the trend colours are moving. BN.01.85 10RR 83/026 ZN.02.82 10RR 75/039 Y2.11.73 94RB 64/182 Z3.37.43 43RR 19/444 B3.14.65 90RR 51/191 C6.61.41 31YR 18/648 B3.25.60 89RR 36/416 C0.52.29 09YR 11/475 key colour 2010 This year we see a move towards colours that are lighter in mood and more optimistic in feeling – shades to lift our spirits given the dark and uncertain times that we have been through. This renewed feeling of freshness is the driving characteristic of the palettes. Each individua

Pagina 25-Colour Futures 2010 Catalog, brosura our and
wit – a healthy sense of visual irony creates
the...

Pagina 26 - Colour Futures 2010 Catalog, brosura l colour family is cohesive
and self contained...

l colour family is cohesive and self contained with little cross over of colours or colour ambiguity. Mid tones tend to predominate overall with some new cleaner off-whites – fewer heavy deep shades are evident. Zingy pastels are a new area coming to the fore over many of the more saturated shades of recent years – this light touch gives a sense of hopefulness and modernism. Perking up cooler neutrals, naturals and flashes of clean pastel act like a dose of tonic. Reds Energetic Vibrant Glowing Active and volcanic reds are both glowing and molten – energising colours that display a slightly ‘burnt’ quality that lends a degree of softness and ensures usability. Key colour a deep coral based red – a ‘burnt’ quality gives softness and warmth that allows it to be used in many settings. Clean, futuristic pinks add a touch of synthetic fluorescence to the palette overall – they put over a fresh, young and ultra modern image. Reds’ transition A move from powder like ne

Pagina 26-Colour Futures 2010 Catalog, brosura l colour family is cohesive
and self contained with little...

Pagina 27 - Colour Futures 2010 Catalog, brosura utrality to
colours that are warmer, more...

utrality to colours that are warmer, more saturated and more positive but still easy to live with. Powder and ash-toned neutrals are soft and refined – shades that allude to the past but are used in totally contemporary ways when enlivened by a flash of bright colour. 2005 Y7.08.54 30RR 30/103 44 42 A1.36.22 54RR 09/276 B9.40.40 10YR 17/465 B5.32.26 98RR 10/318 2006 2007 2008 2009 2010 E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l BN.01.85 10RR 83/026 Y2.11.73 94RB 64/182 B3.14.65 90RR 51/191 C6.61.41 31YR 18/648 ZN.02.82 10RR 75/039 Z3.37.43 43RR 19/444 B3.25.60 89RR 36/416 C0.52.29 09YR 11/475 key colour 2010 Reds Energetic Vibrant Glowing Active and volcanic reds are both glowing and molten – energising colours that display a slightly ‘burnt’ quality that lends a degree of softness and ensures usability. Key colour a deep coral based red – a ‘burnt’ quality gives softness and warmth that allows it

Pagina 27-Colour Futures 2010 Catalog, brosura utrality to
colours that are warmer, more saturated and
more...

Pagina 28 - Colour Futures 2010 Catalog, brosura
to be used in many settings.

Clean, futuristic...

to be used in many settings. Clean, futuristic pinks add a touch of synthetic fluorescence to the palette overall – they put over a fresh, young and ultra modern image. Reds’ transition A move from powder like neutrality to colours that are warmer, more saturated and more positive but still easy to live with. Powder and ash-toned neutrals are soft and refined – shades that allude to the past but are used in totally contemporary ways when enlivened by a flash of bright colour. 2005 Y7.08.54 30RR 30/103 44 A1.36.22 54RR 09/276 B9.40.40 10YR 17/465 B5.32.26 98RR 10/318 2006 2007 2008 2009 2010 E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l B9.14.44 10YR 22/206 E0.34.56 80YR 32/339 E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l key colour 2010 E4.16.77 00YY 67/212 E4.49.68 04YY 51/583 D6.41.60 70YR 36/468 E4.50.70 10RR 83/026 l Oranges Tanned Tasty Tactile Warm tans and golds are inspired by grains and beeswax �

Pagina 28-Colour Futures 2010 Catalog, brosura
to be used in many settings.

Clean, futuristic pinks add a...

Pagina 29 - Colour Futures 2010 Catalog, brosura �� colourful but soft,
homely shades that put over...

�� colourful but soft, homely shades that put over a mood of comfort and wellbeing. Key colour an optimistic and sunny yellow orange that seems to radiate happiness and light – a little will go a long way. Vibrant carrot and pumpkin colours have a sporty and sunny energy – active shades that will enliven neutral palettes and pull them into the 21st century. Oranges’ transition A move to yellow based shades from the red influence of last year – although bright and illuminating this colour is like a dose of vitamins. Earthy copper browns are robust with depth and presence – their softness and beauty ensures wide use in both domestic and commercial interiors – a new direction for deep brown. E4.50.70 10RR 83/026 l 46 E4.50.70 10RR 83/026 l E4.50.70 10RR 83/026 l 2005 2006 2007 2008 2009 2010 key colour 2010 F9.11.86 46YY 86/166 F7.20.83 35YY 78/269 F6.16.84 35YY 81/174 E8.34.77 27YY 68/470 F4.12.79 30YY 65/171 Yellows Honest Homely Refreshing E8.35.65 10YY

Pagina 29-Colour Futures 2010 Catalog, brosura �� colourful but soft,
homely shades that put over a mood
of...

Pagina 30 - Colour Futures 2010 Catalog, brosura 49/378

F2.14.66
30YY 50/176

Homely honeys and...

49/378 F2.14.66 30YY 50/176 Homely honeys and mustards suggest warmth, comfort and reassurance – shades to surround yourself with when the going gets hard and a little tender loving care is required. Key colour a lovely soft banana yellow that puts over a mood of quiet contentment – good for creating serene and relaxing environments. Sharp, acidic lemons and citrus shades put over an image of sporty energy and modern technology – colours with zing and pizzazz to lift any interior scheme. Yellows’ transition A return to the heartland of yellow – this soft, reassuring shade puts over an image of warm summer days and natural goodness. Sunny banana and wheat tones add a new level of soft neutrality – the perfect foil for spacey cooler neutrals and atmospheric greys and teals. 2005 G4.33.81 60YY 73/497 48 F8.38.70 50YY 51/519 F3.25.65 30YY 46/304 2006 2007 2008 2009 2010 E4.50.70 10RR 83/026 l E9.11.74 20YY 61/127 Warm Neutrals Earthy Sandy Discrete E4.50.70 1

Pagina 30-Colour Futures 2010 Catalog, brosura 49/378

F2.14.66
30YY 50/176

Homely honeys and mustards...

Pagina 31 - Colour Futures 2010 Catalog, brosura 0RR 83/026 l
key colour 2010

F3.03.88
03YY 86/021...

0RR 83/026 l key colour 2010 F3.03.88 03YY 86/021 G0.04.81 40YY 74/056 F4.10.70 30YY 53/125 F1.13.48 20YY 22/129 A quartet of sandy, grain inspired colours with a strong yellow base – warming and reassuring shades that put over an image of warm and wholesome living. Clay, peat and earth tones are more sophisticated but have presence and character – stunning when enlivened with citrus lemons and oranges. Rich mocha browns add a touch of soft drama especially when used in conjunction with new blues and acid greens – a shot of clean bright colour to lift them into high fashion territory. E9.03.71 10YY 54/034 50 B6.05.51 10YR 28/072 C4.09.36 30YR 15/112 Key colour a deep earthy umber brown – the sort of natural pigment shade that is ultra fashionable when combined with clean turquoises and teals. Warm Neutrals’ transition A fairly dramatic move from last year’s soft beige to an honest and earthy deep brown with a strong environmental image. 2005 2006 2007 2008 20

Pagina 31-Colour Futures 2010 Catalog, brosura 0RR 83/026 l
key colour 2010

F3.03.88
03YY 86/021

G0.04.81...

Pagina 32 - Colour Futures 2010 Catalog, brosura 09

2010

©Eiji Shibata (Teko Design)

key...

09 2010 ©Eiji Shibata (Teko Design) key colour 2010 G4.07.77 60YY 67/117 G9.13.85 90YY 83/179 H9.09.61 10GY 39/136 H7.22.83 10GY 74/325 G8.19.69 90YY 48/255 G6.46.73 70YY 61/561 E4.50.70 10RR 83/026 l M3.03.71 50GG 55/049 MN.02.77 50GG 63/042 Greens Active Medicinal Healthy H1.17.78 90YY 72/225 M6.03.62 10GG 38/038 Hi-tech acidic shades are inspired by the laboratory and clinic – liquid colours that light up a space; colours that glow, radiate and pulsate. Key colour The palest yellow lime that seems to emit light and a sense of space – wonderful when balanced with cool neutrals and greys. Soft healing greens derived from plants and herbs are versatile and easy to live with – well suited to traditional and contemporary interiors that require a sense of calm. Greens’ transition An almost yellow shade of green that represents new shoots, new life and regrowth – a softly energetic colour for a more positive future. Liquid, blue-based greens allude to the na

Pagina 32-Colour Futures 2010 Catalog, brosura 09

2010

©Eiji Shibata (Teko Design)

key colour 2010

G4...

Pagina 33 - Colour Futures 2010 Catalog, brosura tural and man-made world – colours of
character ...

tural and man-made world – colours of character that put over a sense of space and freshness. K2.09.60 50GY 43/120 52 P7.15.48 10BG 21/141 M9.11.76 50GG 61/154 2005 2006 2007 2008 2009 2010 RN.02.83 09BB 77/019 S8.34.56 22BB 34/304 key colour 2010 Q1.17.76 46BG 63/190 R3.05.78 70BG 68/056 R7.11.79 70BG 70/113 Blues Icy Fluid Spacious U9.48.19 72BB 07/288 Airy and optimistic shades put over a sense of freedom and happiness – carefree colours to lift the spirit and light the darkness. P1.11.63 10BG 46/112 S8.12.55 10BB 28/116 R7.31.62 86BG 43/321 Soulful teals and turquoises suggest deepest space – a place of mystery, imagination and atmosphere – sophisticated shades that are serene, subtle and understated. Rich, clear ultramarines speak of both the past and the future – classic colours of quality and provenance are given a new, ultra modern lease of life. Key colour exudes a sense of ozone freshness and spatial airiness – a great shade for opening up

Pagina 33-Colour Futures 2010 Catalog, brosura tural and man-made world – colours of
character that put...

Pagina 34 - Colour Futures 2010 Catalog, brosura small
dark spaces where light is at a premium....

small dark spaces where light is at a premium. Blues’ transition A real sky blue, not influenced by green, that is pure and luminous – a colour full of hope, possibility and optimism for the future. 2005 R0.39.25 70BG 09/171 54 2006 2007 2008 2009 2010 key colour 2010 U2.05.76 70BB 65/066 AN.01.77 90RR 64/025 T9.07.73 50BB 54/079 XN.01.71 10RR 56/029 V8.23.44 10RB 19/262 Y3.16.43 10RR 22/178 Violets Daring Dramatic Dusted V9.18.29 30RB 10/214 Dramatic and intense purples give a radical new direction for this palette – fearless, open-minded colours that herald a more positive and proactive future. Key colour a dramatic and daring purple that is both traditional and very modern – a rich and intense shade that has power and warmth. Soft dusted shades are elegant and easy to live with – colours reminiscent of healing plants and herbs that are soothing to the eye and the spirit. Violets’ transition A dramatic move away from dusty neutrality towards a colour

Pagina 34-Colour Futures 2010 Catalog, brosura small
dark spaces where light is at a premium.
Blues’...

Pagina 35 - Colour Futures 2010 Catalog, brosura with visual presence and
attitude – highly...

with visual presence and attitude – highly creative and a bit radical. Cool neutral lavenders are inspired by space and air – ideal colours for both domestic and commercial interiors where space and light are at a premium. 2005 56 2006 2007 2008 2009 2010 www.artehaus.com Cool Neutrals Calming Considered Smoky RN.01.87 10BB 83/020 Smoky green-based tones give a new and ultra sophisticated level of colour to this palette – shades that are deep, subtle and atmospheric. GN.01.77 30YY 68/024 WN.02.46 30RR 22/031 ON.00.39 00NN 16/000 key colour 2010 SN.02.67 30BG 49/047 58 R1.04.54 70BG 28/060 True greys and near blacks add drama and a sense of positive definition especially when used with the new ultra futuristic and pulsating pastels. Deep ash grey is equally at home in both domestic or commercial interiors and creates an image of true elegance – a colour from the past just perfect for today. XN.00.10 30BB 05/022 Key colour an atmospheric shade reminiscent of

Pagina 35-Colour Futures 2010 Catalog, brosura with visual presence and
attitude – highly creative and a...

Pagina 36 - Colour Futures 2010 Catalog, brosura green
slate – an ultra sophisticated grey to...

green slate – an ultra sophisticated grey to combine with neutrals or as a chic background to brighter accents. Cool Neutrals’ transition A move to tinted greys with a true sense of sophistication and elegance that allude to both the past and the future, the classic and ultra contemporary. 2005 2006 2007 2008 2009 2010 Colour of the Year p6-9 Resources Here you will find an index of the pictures that have been used in this publication. Feel free to visit the website and download them. CF10 -COVER CF10-COY-1 CF10-COY-2 CF10-COY-3 CF10-COY- 4 CF10-COY- 5 CF10-COY- 6 www.colourfutures.com 60 Trends p10-41 Download these pictures from: www.colourfutures.com s i l e n t s p a c e . TM pages 12-17 Serene Timeless Spacious CF10 -SS-1 CF10 -SS-2 CF10 -SS-3 CF10 -SS- 4 CF10-SS-5 CF10-SS-6 CF10-FF-1 CF10 -FF-2 CF10-FF-3 CF10 -FF- 4 CF10-FF-5 CF10-FF-6 CF10-BB-1 CF10-BB-2 CF10-BB-3 CF10-BB-4 CF10-BB-5 CF10-BB-6 CF10-BB-7 CF10-BB-8 CF10-BB-9 CF10-BB