tm
Design – Freeway Agency London +44(0)20 8744 1075
colour futures
colour
2010 International Colour Trends
futures
tm
2010
International Colour Trends
Welcome
With the merger of the former Akzo Nobel
and ICI Paints, AkzoNobel is the world’s largest
global paints and coatings manufacturer.
As a major producer of coatings, colour
is extremely important. Therefore we pride
ourselves on the knowledge of colour
trends and colour formulations in paint.
Colour Futuresâ„¢ is the result of ongoing
worldwide colour trend research, forecasting
and development. Colour Futuresâ„¢ provides
the reader with international style and design
trends for interior and exterior, translated into
colour trend palettes.
Above right Leonardo glass Cube Fluid Fantasy.
Far right Amy Cushing Vase www.mosquito-design.com
Fluid Fantasy. Directly above Aan de stegge Building
www.adsteggegoor.nl Free Spirit.
Colour Trends
Trends can emerge out of every possible
corner of society. Some can emerge rapidl
y;
others evolve over several years – or even
decades. To clarify what a trend is, it is
helpful to look at the difference between
a hype, a fashion and a trend.
A hype is something that emerges suddenly,
takes a group of people by storm – and
then dissipates rapidly. Hypes are generally
born unconsciously and come from some
inner drive to be accepted, to belong. A
fashion is more current and is usually followed
consciously – through clothes, toys, food
and certain aspects of lifestyle.
Trends, on the other hand, are drifts,
inclinations and movements in a
prevailing direction.
01
Trends Team
Once a year we draw together an
international group of creative experts
in the field of design, architecture
and fashion, with an eye for trends
and a passion for colour.
Our trend and colour experts represent
different parts of the world and draw
on a variety of national and international
sources: from design to technology,
from architecture to nature, from fashion
to music and popular c
ulture.
Their ideas about how trends and
colours are developing are presented
a year ahead in Colour Futuresâ„¢.
03
Driving Influence
for 2010
This Colour Futuresâ„¢ presents one overriding
message and five trend related themes.
Every theme is translated into a contemporary
colour palette. From these palettes we
select one Colour of the Year, the colour that
best represents the prevailing mood and
fashion of the time.
Reclaim
The overriding message of our themes this
year is one of reclamation. After the financial
uncertainty of recent times and our concern
over global warming and eco-management,
we need to re-establish those values and
qualities that are enduring, true and solid.
The general mood is directed towards a
more active role for the individual; of taking
charge and being responsible for our own
destinies, of valuing those things pertaining
to friends, family and local communities,
and of caring for the world in order to ensure
that it is in a healthy state to pass on to
our
children. We want to be more proactive as
individuals, giving back to society rather than
relying on the state for total control.
04
‘Reclaim’ recognises that we are in a
state of flux between those attitudes and
institutions of the past and what we will
replace them with as the new foundations
for life. We now have the opportunity to
reshape values, recreate systems or build
alternative ones. We can think again about
the meaning of concepts like community,
economics – both national and personal,
human dignity, industrial development
and professional standards.
Each of our themes refers directly to one of
these issues – stylistic independence in Silent
Space, material innovation in Fluid Fantasy,
reclaiming trust in Basic Beliefs, creative
individuality in Free Spirit, and cultural values
in Sweet Memory.
‘Reclaim’ heralds a new dawn or new
horizon for humanity which allows us the
opportunity to look again, create better,
improve what has been and adopt a more
caring a
nd rational attitude to the way
we all live together on this planet and fairly
share in its resources – a real reclamation
of collective wisdom for the future.
â„¢
Colour of
the Year 2010
R7.11.79
70BG 70/113
Airy
Open
Hopeful
06
the colour of the Year 2010
is an airy and optimistic blue.
Colour of
the Year 2010
In keeping with our overall theme of ‘Reclaim’,
we are looking towards the qualities of truth,
integrity, openness and hope. The Colour
of the Year is an airy and optimistic blue that
symbolises infinite horizons, new beginnings,
renewed energy and a positive dynamic.
This clear, transparent shade encapsulates a
sense of purity and goodness – a hopeful and
chemical free colour full of possibility. It puts
over an image of vast skies, breezy ozone
freshness and the energy and essentiality of
water. Given these associations plus the
fact that it is a receding colour it will always
create a sense of space.
Blue, in colour psychology terms, is the colour
associated w
ith sky and sea. Airy light blues are
recognised as being refreshing, soothing and
liberating. They are good in helping to combat
mental strain and stress, physical tiredness
and feelings of exhaustion whilst at the same
time being re-energising and encouraging
fresh starts. They are also thought to enhance
powers of communication which can help to
promote feelings of confidence.
A balance of the spiritual and the intellectual
is represented by the allusion to air, sky
and water – the freedom of the spirit married
to the rationality of the mind; the vision of
the artist to the knowledge of the scientist.
Both in interior and exterior settings this blue
has an important role to play. It complements
perfectly the contemporary materials and
modern neutrality of glass, steel and concrete,
but also works with stronger and more
traditional interior shades such as crimson,
burgundy, plum, teal, pewter and gold.
This colour speaks of hope and clarity –
a pure, clean and unpolluted directi
on for the
future of our planet; a chance to reclaim
possibility with renewed vigour and energy –
the clear new horizon of tomorrow.
09
s i l e n t
s p a c e .
colour
futures
tm
2010
International Colour Trends
Trends
This part of Colour Futuresâ„¢ describes the
five main trends and colours for 2010.
S E R E N E T I M E L E SS S PAC I O U S
10
s i l e n t
s p a c e .
S E R E N E T I M E L E SS S PAC I O U S
12
s i l e n t
s p a c e .
15
XN.00.10
30BB 05/022
U9.48.19
72BB 07/288
S8.12.55
10BB 28/116
P7.15.48
10BG 21/141
M6.03.62
10GG 38/038
M3.03.71
50GG 55/049
XN.01.71
10RR 56/029
T9.07.73
50BB 54/079
R3.05.78
70BG 68/056
GN.01.77
30YY 68/024
RN.01.87
10BB 83/020
SN.02.67
30BG 49/047
F4.10.70
30YY 53/125
s i l e n t
s p a c e .
Space is a place of limitless possibilities –
a subtle void that suggests eternity, mystery
and indefinability. This state of mental infinity
has inspired artists, architects and poets
alike throughout the ages both in terms of
the physical reality of its vastness and in the
sense of mystery and serenity it creates.
Although to some, this idea of a void or deep
space can be perceived as a somewhat
dark place, its attraction lies in its profound
neutrality – a mysterious but sensual
background to showcase the precious, the
refined and the individual.
The post consumer society is no longer
fascinated by endless choice; it is not a matter
of de-consuming but consuming differently.
This attitude heralds a new dawn for those
not interested in slavishly following trends.
Poetry and mystery are concepts not much in
evidence in the past decade during our rush
towards more obvious manifestations of
luxury. This new, slightly mysterious style of
independence will reclaim a real sense of
creative beauty and personal choice.
The overriding characteristic of this palette
is one of smoky alchemy – subtle, understated
and atmospheric colours that intrigue the
eye and feed the soul. Against a profoundly
spatial palette
of dusky blues, teals and mineral
greys, individual colours can be sharply
focused and showcased like bright stars in the
inky depths of space. Soft lustrous materials
and surfaces glisten and gleam, putting over a
mood of refined elegance and discreet luxury.
Fabrics and upholstery focus on
complementary textures – wool and silk,
velvet and leather, suede and felt. Glistening
slate and granite are played off against more
degraded surfaces like distressed concrete
in highly individual combinations.
This process of sorting through what has real
value allows for more personal interpretations
of style creativity – today we need more
meaning than matter, materials that feed the
soul. The reclamation of beauty and
authenticity from an age of hysterical mass
consumption allows us freedom to expand
our horizons and leap into a new silent
space of individualism.
17
prismatic
supersynthetic
dynamic
Galleria Department Store, Seoul
Architect UNStudio Photographer Christian Richter
18
Above Leonardo glass Cube
Left Ondine Bench Design by Michaël Bihain
& Cédric Callewaert www.bihain.com
21
The once well defined boundaries
between art and science are disappearing.
Experimental innovation is the buzzword
for both as supersynthetic culture challenges
all our sensibilities. Depletion of planetary
resources encourages us to look at unnatural
materials in new and innovative ways –
cross industry collaboration is essential to this
new mood of dynamism and animation.
This state of flux is a defining characteristic
of the present – a sensation of constant
movement, transition and work in progress.
Rapid prototyping and computer generated
construction allow forms and surfaces to be
created that are complex, pixellated, meshed,
crystalline and perforated. Karim Rashid
and Zaha Hadid are at the forefront of these
innovative developments of form and material.
Our growing infatuation with polymers and
resins in retina shocking colours means
we can celebrate the syntheti
c and truly enjoy
engineered materials. Furniture exhibits ultra
smooth lines and curvilinear form – fluid and
flowing, moulded and seamless – it appears to
grow from the walls or floor. Fabrics include
hi-tech polyesters, glazed vinyls and laminated
space age combinations that intrigue the
eye with their sheer smoothness.
The acid fresh palette seems to radiate,
flow and glow – to move in ways that are
both joyous and unrestrained. The neutral
supremacy of black and white has changed –
the Apple iPod has swapped fashion
white for an explosion of clean chroma.
Pure colour is the new material, fused and
forged into new forms and finishes.
Here shades are intense, fizzy and futuristic –
solid saturated reds and purples are played
off against luminous and pulsating pinks,
yellows and turquoises. Vivid pastels and
almost fluorescent, energetic optical effects
explode, irradiate and shine – this kinetic
approach to colour signifies a detox from the
depression that has undermine
d our spirits.
R1.04.54
70BG 28/060
F6.16.84
35YY 81/174
G9.13.85
90YY 83/179
G4.33.81
60YY 73/497
C6.61.41
31YR 18 /648
BN.01.85
10RR 83/026
M9.11.76
50GG 61/154
G6.46.73
70YY 61/561
Z3.37.43
43RR 19/444
Y2.11.73
94RB 64 /182
R7.11.79
70BG 70/113
R7.31.62
86BG 43/321
ON.00.39
00NN 16/000
B3.25.60
89RR 36/416
RN.02.83
09BB 77/019
V8.23.44
10RB 19/262
This synthetic, stylistic and chromatic
approach creates places for living, working
and playing with an overriding emotional
energy – a symbolic embracement of life
with a euphoric and infectious zeal.
Amy Cushing Vase www.mosquito-design.com
23
.
basic
be li e fs
essential.
real.
rooted.
24
.
basic
be li e fs
Tree Tents www.boomtent.nl
27
.
basic
be li e fs
In a world where the difference between
fake and real is becoming ever more blurred,
there is a huge need to reclaim a notion of
trust. The solid institutions and societies of the
past are morphing into new ones that focus
more on individuals, partnerships
and social
networks which appear and rearrange
themselves according to need.
Innocence and meaning are being
rediscovered at a time when perceived values
have been challenged. The kitchen table
has become a visual metaphor for a new
desire for truth and simplicity – qualities that
are seen to be universal and enduring in a
world of rapid change.
Art, science and nature are forming new
alliances. ‘Mood foods’ help tackle the effects
of stress, depression and concentration
via a marriage of medical and agricultural
technology. In India the importance of healing
plants is reawakened via ethno medical
gardens in sustainable rural communities.
Artistic science is developing new creative use
of plants for colourants, dyes and cosmetics.
A new dialogue is emerging between urban
and rural – a rush towards urban living
in some areas is balanced by a return to the
countryside in others. A pastoral dimension to
our lives allows us to feel rooted to reality
and universality – never befo
re have so many
people tended allotments, kept bees, bought
from farmers’ markets or raised chickens.
Furniture, fabrics and accessories are inspired
by a slightly folkloric aesthetic. Textiles feature
washed, crumpled and aged effects that
have a soft tactility. Country checks, stripes,
engraved florals, slubby weaves and large
knitted constructions all add to the homespun
quality. Furniture evokes the simplicity of a
farming life – rocking chairs, benches and
kitchen tables made in fruit woods, reclaimed
timbers or woven rattan and rope. Accessories
are chunky and sturdy looking, made to fit
the human hand.
The palette is reminiscent of herbs, grains and
medicinal flowers – muted and subtle tones
that evoke an authentic lifestyle. Pale wild rose,
golden bark, green moss and soft clay allude
to natural dyes and earth pigments. Colours of
character and provenance, almost beyond
fashion, are timeless, relaxed and harmonious.
This reawakened concept of collective
wisdom and social
responsibility heralds a
reclamation of the true values of home
and family – a fraternity of friendship for
a stable and sustainable tomorrow.
R0.39.25
70BG 09/171
C4.09.36
30YR 15/112
Y3.16.43
10RR 22/178
G8.19.69
90YY 48/255
B9.14.44
10YR 22/206
ZN.02.82
10RR 75/039
K2.09.60
50GY 43/120
F3.25.65
30YY 46/304
E4.16.77
00YY 67/212
MN.02.77
50GG 63/042
E9.03.71
10YY 54/034
F4.12.79
30YY 65/171
U2.05.76
70BB 65/066
B6.05.51
10YR 28/072
29
Free
SpiRit
L
A
U
D
I
V
I
IND
Irre verent
Quirky
Aan de Stegge Building www.adsteggegoor.nl
30
Free
Spirit
Below Aan de Stegge Building
www.adsteggegoor.nl
33
Free
Spirit
D6.41.60
70YR 36/468
C0.52.29
09YR 11/475
Q1.17.76
46BG 63/190
V9.18.29
30RB 10/214
G4.07.77
60YY 67/117
S8.34.56
22BB 34/304
The free spirit symbolises individuality,
standing alone against the crowd, daring to
be different or even slightly rebellious.
The true artist and those at the vanguard of
fashion have always exhibited a quirky sense
of pers
onal expression and forward thinking.
As we strive to reclaim truth from stereotype,
the desire to be different will re-emerge.
The look is always unexpected. Materials
are juxtaposed in exciting, thought provoking
ways in order to create maximum impact
and drama. Marks, splashes, graffiti and
spray are used to add to the energy of artistic
expression that integrates freedom and
subversion. A sense of discord in material
and colour activates a new awareness.
This irreverent attitude to design and
dogma can result in highly challenging mixes
of inspiration with culturally diverse starting
points. Clear sightedness is reclaimed by
challenging the status quo and exhibiting a
healthy lack of respect for existing stereotypes
– free your mind, be your own master and live
by your rules – imagine it and it can happen.
These unconventional attitudes ensure
a palette with attitude – unexpected colour
combinations challenge our perceptions
of cosy co-ordination. Plastic brights
mix happi
ly and unrestrainedly with more
earthy shades; clear and clean pastels marry
degraded and subtle tones. The resulting
combinations put over a mood and image
of alternative street culture and a playful,
optimistic vitality.
Rules are made for breaking – no limits
produce new challenges. Exploration and
experiment often use the strangest mixes
of material, colour and form to give the most
rewarding results. Old and new, synthetic
and natural, tasteful and trashy, precious and
throwaway – a melting pot of creativity.
P1.11.63
10BG 46/112
Without free spirits in society we cannot
move forward; a ‘dare to be different’
viewpoint will always result in big steps
forward for design and style – this theatrical
and rebellious reclamation is the true
energy of life.
F8.38.70
50YY 51/519
H7.22.83
10GY 74/325
A1.36.22
54RR 09/276
H1.17.78
90YY 72 /225
F9.11.86
46YY 86/166
E8.34.77
27YY 68/470
H9.09.61
10GY 39/136
E4.49.68
04YY 51/583
35
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We are in the process of revisiting the Classics
in order to reclaim our culture and history and
better understand where we find ourselves
today. We need to find a context for our lives
and artistic creation that can address the
flexibility of creativity.
Playing with the clichés of the past and
understanding historical references anchors
us in time – they can be absorbed or
ignored in order to learn or unlearn
what
we know or think we know. A type of ‘creative
forgetfulness’ can cause us to reassess our
heritage by re-editing and recontextualising
iconic items.
Objects exist that are so synonymous with
the cultures they come from – a Dutch tulip
vase, a Louis XV chair, a Murano glass
chandelier or a Ming vase – that we have
stopped, intentionally or not, understanding
their cultural significance. These icons are
being re-looked at by cutting edge designers
in order to reclaim both a sense of cultural
context and a level of elevated craftsmanship.
Here the quality of finish and refined design
re-enchants the home environment. Time
is not frozen in a sterile way but a new quirky
twist is applied – new traditions are being
born where artisanal know-how is married
to modern technologies and beautiful
materials. Without the vision of the designer
conjoined with the skill of the craftsman,
innovation does not happen.
Period inspired furniture forms are
rounded and padded – revived by
use of
needlework, pastel leathers and humorous
fabrics; accessories in wire and plaster create
new, challenging but ultimately desirable
objects. Print and patchwork, knitting and
appliqué add to the classic/contemporary
image via an array of challenging and
witty design concepts.
The warmth of the feminine palette is
reassuring, comforting and reflects an image
of soft elegance – it is enlivened and pulled
into a contemporary focus by the addition
of some iconic deeps such as pewter grey,
bronze green, lacquer reds and old gold –
colours of great class and distinction.
Y7.08.54
30RR 30/103
B3.14.65
90RR 51/191
F3.03.88
03YY 86/021
WN.02.46
30RR 22/031
AN.01.77
90RR 64/025
G0.04.81
40YY 74/056
E0.34.56
80YR 32/339
E8.35.65
10YY 49/378
F7.20.83
35YY 78/269
F1.13.48
20YY 22/129
F2.14.66
30YY 50/176
E9.11.74
20YY 61/127
B5.32.26
98RR 10/318
B9.40.40
This reclamation of design history allows us
the opportunity to reshape our futures and
move forward with a twist of hum
our and
wit – a healthy sense of visual irony creates
the quietly surreal charm of tomorrow.
10YR 17/465
41
colour
futures
tm
2010
International Colour Trends
Colours
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
Colour
Transitions
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
This part of Colour Futuresâ„¢ presents all the
trend colours, in eight colour families: Reds,
Oranges, Yellows, Warm Neutrals, Greens,
Blues, Violets, Cool Neutrals – to display in
which direction the trend colours are moving.
BN.01.85
10RR 83/026
ZN.02.82
10RR 75/039
Y2.11.73
94RB 64/182
Z3.37.43
43RR 19/444
B3.14.65
90RR 51/191
C6.61.41
31YR 18/648
B3.25.60
89RR 36/416
C0.52.29
09YR 11/475
key colour 2010
This year we see a move towards colours
that are lighter in mood and more optimistic
in feeling – shades to lift our spirits given
the dark and uncertain times that we have
been through. This renewed feeling
of freshness is the driving characteristic
of the palettes.
Each individua
l colour family is cohesive
and self contained with little cross over
of colours or colour ambiguity. Mid tones
tend to predominate overall with some
new cleaner off-whites – fewer heavy deep
shades are evident.
Zingy pastels are a new area coming to
the fore over many of the more saturated
shades of recent years – this light touch
gives a sense of hopefulness and modernism.
Perking up cooler neutrals, naturals and
flashes of clean pastel act like a dose of tonic.
Reds
Energetic Vibrant Glowing
Active and volcanic reds are both glowing
and molten – energising colours that display
a slightly ‘burnt’ quality that lends a degree
of softness and ensures usability.
Key colour
a deep coral based red – a ‘burnt’ quality
gives softness and warmth that allows it
to be used in many settings.
Clean, futuristic pinks add a touch of
synthetic fluorescence to the palette overall
– they put over a fresh, young and ultra
modern image.
Reds’ transition
A move from powder like ne
utrality to
colours that are warmer, more saturated and
more positive but still easy to live with.
Powder and ash-toned neutrals are soft and
refined – shades that allude to the past but
are used in totally contemporary ways when
enlivened by a flash of bright colour.
2005
Y7.08.54
30RR 30/103
44
42
A1.36.22
54RR 09/276
B9.40.40
10YR 17/465
B5.32.26
98RR 10/318
2006
2007
2008
2009
2010
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
BN.01.85
10RR 83/026
Y2.11.73
94RB 64/182
B3.14.65
90RR 51/191
C6.61.41
31YR 18/648
ZN.02.82
10RR 75/039
Z3.37.43
43RR 19/444
B3.25.60
89RR 36/416
C0.52.29
09YR 11/475
key colour 2010
Reds
Energetic Vibrant Glowing
Active and volcanic reds are both glowing
and molten – energising colours that display
a slightly ‘burnt’ quality that lends a degree
of softness and ensures usability.
Key colour
a deep coral based red – a ‘burnt’ quality
gives softness and warmth that allows it
to be used in many settings.
Clean, futuristic pinks add a touch of
synthetic fluorescence to the palette overall
– they put over a fresh, young and ultra
modern image.
Reds’ transition
A move from powder like neutrality to
colours that are warmer, more saturated and
more positive but still easy to live with.
Powder and ash-toned neutrals are soft and
refined – shades that allude to the past but
are used in totally contemporary ways when
enlivened by a flash of bright colour.
2005
Y7.08.54
30RR 30/103
44
A1.36.22
54RR 09/276
B9.40.40
10YR 17/465
B5.32.26
98RR 10/318
2006
2007
2008
2009
2010
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
B9.14.44
10YR 22/206
E0.34.56
80YR 32/339
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
key colour 2010
E4.16.77
00YY 67/212
E4.49.68
04YY 51/583
D6.41.60
70YR 36/468
E4.50.70
10RR 83/026 l
Oranges
Tanned Tasty Tactile
Warm tans and golds are inspired by
grains and beeswax â
€“ colourful but soft,
homely shades that put over a mood
of comfort and wellbeing.
Key colour
an optimistic and sunny yellow orange that
seems to radiate happiness and light – a little
will go a long way.
Vibrant carrot and pumpkin colours have
a sporty and sunny energy – active shades
that will enliven neutral palettes and
pull them into the 21st century.
Oranges’ transition
A move to yellow based shades from the
red influence of last year – although bright
and illuminating this colour is like a dose
of vitamins.
Earthy copper browns are robust with depth
and presence – their softness and beauty
ensures wide use in both domestic and
commercial interiors – a new direction for
deep brown.
E4.50.70
10RR 83/026 l
46
E4.50.70
10RR 83/026 l
E4.50.70
10RR 83/026 l
2005
2006
2007
2008
2009
2010
key colour 2010
F9.11.86
46YY 86/166
F7.20.83
35YY 78/269
F6.16.84
35YY 81/174
E8.34.77
27YY 68/470
F4.12.79
30YY 65/171
Yellows
Honest Homely Refreshing
E8.35.65
10YY
49/378
F2.14.66
30YY 50/176
Homely honeys and mustards suggest
warmth, comfort and reassurance – shades to
surround yourself with when the going gets
hard and a little tender loving care is required.
Key colour
a lovely soft banana yellow that puts over
a mood of quiet contentment – good for
creating serene and relaxing environments.
Sharp, acidic lemons and citrus shades put
over an image of sporty energy and modern
technology – colours with zing and pizzazz
to lift any interior scheme.
Yellows’ transition
A return to the heartland of yellow – this
soft, reassuring shade puts over an image of
warm summer days and natural goodness.
Sunny banana and wheat tones add a new
level of soft neutrality – the perfect foil
for spacey cooler neutrals and atmospheric
greys and teals.
2005
G4.33.81
60YY 73/497
48
F8.38.70
50YY 51/519
F3.25.65
30YY 46/304
2006
2007
2008
2009
2010
E4.50.70
10RR 83/026 l
E9.11.74
20YY 61/127
Warm Neutrals
Earthy Sandy Discrete
E4.50.70
1
0RR 83/026 l
key colour 2010
F3.03.88
03YY 86/021
G0.04.81
40YY 74/056
F4.10.70
30YY 53/125
F1.13.48
20YY 22/129
A quartet of sandy, grain inspired colours
with a strong yellow base – warming and
reassuring shades that put over an
image of warm and wholesome living.
Clay, peat and earth tones are more
sophisticated but have presence
and character – stunning when enlivened
with citrus lemons and oranges.
Rich mocha browns add a touch of soft
drama especially when used in conjunction
with new blues and acid greens – a shot
of clean bright colour to lift them into high
fashion territory.
E9.03.71
10YY 54/034
50
B6.05.51
10YR 28/072
C4.09.36
30YR 15/112
Key colour
a deep earthy umber brown – the sort
of natural pigment shade that is ultra
fashionable when combined with clean
turquoises and teals.
Warm Neutrals’ transition
A fairly dramatic move from last year’s soft
beige to an honest and earthy deep brown
with a strong environmental image.
2005
2006
2007
2008
20
09
2010
©Eiji Shibata (Teko Design)
key colour 2010
G4.07.77
60YY 67/117
G9.13.85
90YY 83/179
H9.09.61
10GY 39/136
H7.22.83
10GY 74/325
G8.19.69
90YY 48/255
G6.46.73
70YY 61/561
E4.50.70
10RR 83/026 l
M3.03.71
50GG 55/049
MN.02.77
50GG 63/042
Greens
Active Medicinal Healthy
H1.17.78
90YY 72/225
M6.03.62
10GG 38/038
Hi-tech acidic shades are inspired by
the laboratory and clinic – liquid colours
that light up a space; colours that glow,
radiate and pulsate.
Key colour
The palest yellow lime that seems to emit
light and a sense of space – wonderful when
balanced with cool neutrals and greys.
Soft healing greens derived from
plants and herbs are versatile and easy
to live with – well suited to traditional
and contemporary interiors that require
a sense of calm.
Greens’ transition
An almost yellow shade of green that
represents new shoots, new life and
regrowth – a softly energetic colour for
a more positive future.
Liquid, blue-based greens allude to the
na
tural and man-made world – colours of
character that put over a sense of space
and freshness.
K2.09.60
50GY 43/120
52
P7.15.48
10BG 21/141
M9.11.76
50GG 61/154
2005
2006
2007
2008
2009
2010
RN.02.83
09BB 77/019
S8.34.56
22BB 34/304
key colour 2010
Q1.17.76
46BG 63/190
R3.05.78
70BG 68/056
R7.11.79
70BG 70/113
Blues
Icy Fluid Spacious
U9.48.19
72BB 07/288
Airy and optimistic shades put over a sense
of freedom and happiness – carefree colours
to lift the spirit and light the darkness.
P1.11.63
10BG 46/112
S8.12.55
10BB 28/116
R7.31.62
86BG 43/321
Soulful teals and turquoises suggest deepest
space – a place of mystery, imagination
and atmosphere – sophisticated shades that
are serene, subtle and understated.
Rich, clear ultramarines speak of both the
past and the future – classic colours of
quality and provenance are given a new,
ultra modern lease of life.
Key colour
exudes a sense of ozone freshness and spatial
airiness – a great shade for opening up
small
dark spaces where light is at a premium.
Blues’ transition
A real sky blue, not influenced by green, that
is pure and luminous – a colour full of hope,
possibility and optimism for the future.
2005
R0.39.25
70BG 09/171
54
2006
2007
2008
2009
2010
key colour 2010
U2.05.76
70BB 65/066
AN.01.77
90RR 64/025
T9.07.73
50BB 54/079
XN.01.71
10RR 56/029
V8.23.44
10RB 19/262
Y3.16.43
10RR 22/178
Violets
Daring Dramatic Dusted
V9.18.29
30RB 10/214
Dramatic and intense purples give a radical
new direction for this palette – fearless,
open-minded colours that herald a more
positive and proactive future.
Key colour
a dramatic and daring purple that is both
traditional and very modern – a rich and
intense shade that has power and warmth.
Soft dusted shades are elegant and easy
to live with – colours reminiscent of healing
plants and herbs that are soothing to the
eye and the spirit.
Violets’ transition
A dramatic move away from dusty neutrality
towards a colour
with visual presence and
attitude – highly creative and a bit radical.
Cool neutral lavenders are inspired by space
and air – ideal colours for both domestic
and commercial interiors where space and
light are at a premium.
2005
56
2006
2007
2008
2009
2010
www.artehaus.com
Cool Neutrals
Calming Considered Smoky
RN.01.87
10BB 83/020
Smoky green-based tones give a new and
ultra sophisticated level of colour to this
palette – shades that are deep, subtle and
atmospheric.
GN.01.77
30YY 68/024
WN.02.46
30RR 22/031
ON.00.39
00NN 16/000
key colour 2010
SN.02.67
30BG 49/047
58
R1.04.54
70BG 28/060
True greys and near blacks add drama
and a sense of positive definition especially
when used with the new ultra futuristic
and pulsating pastels.
Deep ash grey is equally at home in both
domestic or commercial interiors and creates
an image of true elegance – a colour from
the past just perfect for today.
XN.00.10
30BB 05/022
Key colour
an atmospheric shade reminiscent of
green
slate – an ultra sophisticated grey to combine
with neutrals or as a chic background to
brighter accents.
Cool Neutrals’ transition
A move to tinted greys with a true sense of
sophistication and elegance that allude to
both the past and the future, the classic and
ultra contemporary.
2005
2006
2007
2008
2009
2010
Colour of the Year p6-9
Resources
Here you will find an index of the pictures that
have been used in this publication. Feel free to
visit the website and download them.
CF10 -COVER
CF10-COY-1
CF10-COY-2
CF10-COY-3
CF10-COY- 4
CF10-COY- 5
CF10-COY- 6
www.colourfutures.com
60
Trends p10-41
Download these pictures from:
www.colourfutures.com
s i l e n t
s p a c e .
TM
pages 12-17
Serene Timeless Spacious
CF10 -SS-1
CF10 -SS-2
CF10 -SS-3
CF10 -SS- 4
CF10-SS-5
CF10-SS-6
CF10-FF-1
CF10 -FF-2
CF10-FF-3
CF10 -FF- 4
CF10-FF-5
CF10-FF-6
CF10-BB-1
CF10-BB-2
CF10-BB-3
CF10-BB-4
CF10-BB-5
CF10-BB-6
CF10-BB-7
CF10-BB-8
CF10-BB-9
CF10-BB
green
slate – an ultra sophisticated grey to combine
with neutrals or as a chic background to
brighter accents.
Cool Neutrals’ transition
A move to tinted greys with a true sense of
sophistication and elegance that allude to
both the past and the future, the classic and
ultra contemporary.
2005
2006
2007
2008
2009
2010
Colour of the Year p6-9
Resources
Here you will find an index of the pictures that
have been used in this publication. Feel free to
visit the website and download them.
CF10 -COVER
CF10-COY-1
CF10-COY-2
CF10-COY-3
CF10-COY- 4
CF10-COY- 5
CF10-COY- 6
www.colourfutures.com
60
Trends p10-41
Download these pictures from:
www.colourfutures.com
s i l e n t
s p a c e .
TM
pages 12-17
Serene Timeless Spacious
CF10 -SS-1
CF10 -SS-2
CF10 -SS-3
CF10 -SS- 4
CF10-SS-5
CF10-SS-6
CF10-FF-1
CF10 -FF-2
CF10-FF-3
CF10 -FF- 4
CF10-FF-5
CF10-FF-6
CF10-BB-1
CF10-BB-2
CF10-BB-3
CF10-BB-4
CF10-BB-5
CF10-BB-6
CF10-BB-7
CF10-BB-8
CF10-BB-9
CF10-BB
... ascunde