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COLOR MAGIC 2000

Colour Futures 2008

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Tip documentatie: Catalog, brosura

Pagina 1 - Colour Futures 2008 Catalog, brosura Design – Freeway Agency London +44(0)20 87441075
...

Design – Freeway Agency London +44(0)20 87441075 FUTURES 2008 TM International Colour Trends TM COLOURFUTURES 2008 COLOUR International Colour Trends This ColourFutures™reference manual is and remains the property of Imperial Chemical Industries PLC and is loaned on condition that it is used solely to specify products manufactured and/or supplied by ICI and its affiliates and on condition that it shall be returned to Imperial Chemical Industries PLC on demand. www.icipaints.com The ICI roundel, Colour Palette, Master Palette,ColourFutures and the distinctive three-leaf colour spectrum symbol are trademarks of ICI. © Copyright and Database right ICI 2003. ™ We have reproduced paint colours as faithfully as print will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. ICI Paints International Marketing Department Wexham Road, Slough Berkshire, SL2 5DS, United Kingdom Tel +44 (0)1753 550 000 Paints Paints Paint

Pagina 1-Colour Futures 2008 Catalog, brosura Design – Freeway Agency London +44(0)20 87441075

FUTURES...

Pagina 2 - Colour Futures 2008 Catalog, brosura s

CONTENTS
OVERVIEW
TheColourFutures™ team...

s CONTENTS OVERVIEW TheColourFutures™ team introduces you to forecasted colour trends for 2008 WELCOME 02 INTERNATIONAL COLOUR TRENDS 04 TREND MOVEMENTS 06 COLOUR FAMILIES AND THEMES EXPLAINED 08 COLOUR FUTURES™ TEAM 10 COLOURTHEMES These five key lifestyle themes have been submitted by the ColourFutures™ teamfor 2008: GROWING RESPECT 14 EBB & FLOW 20 ART FORM 26 HIDDEN BEAUTY 32 EXPLORER 38 COLOUR OFTHE YEAR 2008 COLOUR OF THE YEAR 2008 44 COLOUR TRANSITIONS 48 COLOUR FAMILIES ColourFutures™displays a palette of 75colours for 2008. All are from the ICI Paints Global Colour System with a unique notation number. These colours are divided into eight families: REDS 50 ORANGES 52 YELLOWS 54 WARM NEUTRALS 56 GREENS 58 BLUES 60 VIOLETS 62 COOL NEUTRALS 64 REFERENCE An understanding of the science behind colour and useful colour reference details for the 2008 palette THE SCIENCE BEHIND COLOUR 66 COLOUR INDEX 2008 68 02 INTERNATIONAL COLOUR TRENDS 04 INTERNATIONAL CO

Pagina 2-Colour Futures 2008 Catalog, brosura s

CONTENTS
OVERVIEW
TheColourFutures™ team introduces you...

Pagina 3 - Colour Futures 2008 Catalog, brosura LOUR TRENDS

INTERNATIONAL
COLOUR TRENDS
The...

LOUR TRENDS INTERNATIONAL COLOUR TRENDS The ColourFutures™ team draws on a varietyof sources: from research groups, colour marketing and trade and retail exhibitions, to design influences from the worlds of fashion, technology, architecture, music, nature and popular culture. This results in a contemporary colour palette which is driven by society’s changing moods and interests. Trends can emerge out of every possible cornerof society. Some can emerge rapidly; others evolve over several years– or even decades. Some may be slow in evolving and then a sudden major influence can either speed them up or slow them down. 2004 2005 2006 2007 2008 TREND MOVEMENTS Over the past five years we have seen a significant shift in the colours that reflect the prevailing mood of the times or essence of the year (see above). The soothing turquoise of 2004 summed up our need for a rebalancing between mind and body as encapsulated by the theme ‘spa spirit’. In 2005 this became a more li

Pagina 3-Colour Futures 2008 Catalog, brosura LOUR TRENDS

INTERNATIONAL
COLOUR TRENDS
The ColourFutures™...

Pagina 4 - Colour Futures 2008 Catalog, brosura fe enhancing
orange symbolising vitality, optimism ...

fe enhancing orange symbolising vitality, optimism and mental wellbeing. 2006 featured a restorative and authentic yellow green with a strong ecological, natural bias, whereas the masculine pink of 2007 heralded a new move in the direction of contemporary design, architecture and urbanism. The yellow of 2008 has elements of all the previous four years – respect for the past and optimism for the future; the balance of mind, body and spirit; urban living and communication. HYPE FASHION TREND IMPACT MAINSTREAM To clarify what a trend is, it is helpful to look at the difference between a hype, a fashion and a trend (see opposite). A hype is something that emerges suddenly, takes a group of people by storm – and then dissipates rapidly. Hypes are generally born unconsciously and come from some inner drive to be accepted by one’s peers, to belong. A fashion is more current and is usually followed consciously– through clothes, toys, food and certain aspects of lifestyle. Trends,

Pagina 4-Colour Futures 2008 Catalog, brosura fe enhancing
orange symbolising vitality, optimism and mental ...

Pagina 5 - Colour Futures 2008 Catalog, brosura on the other hand, are drifts,
inclinations and...

on the other hand, are drifts, inclinations and movements in a prevailing direction. TIME 06 INTERNATIONAL COLOUR TRENDS COLOUR FAMILIES AND THEMESEXPLAINED The ColourFutures™ team predicts colour in two ways – Colour Families and key Lifestyle Themes. The Colour Families are a collection of colours that fit into the same hue, for example a collection of reds. The ColourFutures™ team predicts colours for 8 hues – reds, oranges, yellows, warm neutrals, greens, blues,violets and cool neutrals. The Colour Families form the building blocks of the key Lifestyle Themes. ATheme is a colour collection that draws on colours from several of the Families that work together to reflect trends in style. The ColourFutures™ team predicts 5key themes for2008. 08 INTERNATIONAL COLOUR TRENDS Nicki Barton Head of Colour and Communication, ICI Paints, International Background: 5 years’marketing experience for Dulux UK, 6 years in a global role working across the ICI Paints portfolio

Pagina 5-Colour Futures 2008 Catalog, brosura on the other hand, are drifts,
inclinations and movements in a...

Pagina 6 - Colour Futures 2008 Catalog, brosura around the world.
Chairperson of Colour Futures...

around the world. Chairperson of Colour Futures since 2003. Education: BSc from University College, Cardiff. Specialisms: Colour trends, systems and collateral, brand communication and media. TM COLOUR FUTURES TEAM TM The ColourFutures™ team is a group of international colour consultants, both internal and external, to ICI Paints. They are the recognised experts within our organisation,responsible for watching and scanning a wide range of industries and environments in order to plan and forecast colour trends. The ColourFutures™team formally meets once a year to exchange colour news, experiences and views, followed by intensive discussions regarding the direction of colour. Work culminates in comprehensive collections and concepts illustrating their selections – it is published one year ahead in ColourFutures.™ Helen Mullett Ex Retail Marketing Director, ICI Stores, Canada 10 INTERNATIONAL COLOUR TRENDS Background: 22years’experience in the manufacturing/retail sectors

Pagina 6-Colour Futures 2008 Catalog, brosura around the world.
Chairperson of Colour Futures since 2003....

Pagina 7 - Colour Futures 2008 Catalog, brosura of the
Canadian home decoration industry.
Member...

of the Canadian home decoration industry. Member of The Colour Marketing Group. Education: College certificates in marketing, advertising and colour theory at Ryerson Polytechnical Institute. Specialisms: Design and colour of fabrics, wallcoverings and accessories. Latika Khosla Consultant to ICI Paints, India Background: Design Director of FreedomTree Design, a colour and trend studio based in India. Chairholder with the Colour Marketing Group and the India director for the PPFCC. Education: Alumni of the National Institute of Design, Ahmedabad, India. Specialisms: Design and colour strategies for manufactured products and retail collections. Fernanda Figueiredo Colour Marketing Manager, ICI Paints, Brazil Background: 5 years’experience in decorative paint in Brazil and international roles. Leads the colour marketing strategy and initiatives. Education: Graduate from Catholic University in Brazil and Masterof Business Administration from United Business Institute in Brussels. Sp

Pagina 7-Colour Futures 2008 Catalog, brosura of the
Canadian home decoration industry.
Member of The...

Pagina 8 - Colour Futures 2008 Catalog, brosura ecialisms: Colour communication,
consumer...

ecialisms: Colour communication, consumer behaviours on colour. Barbara Richardson Director, Colour Marketing, ICI Paints, USA Krim Danzinger Senior Colour Consultant, ICI Paints, USA Background: 21years as Colour Consultant, 5 years as Colour Design Studio Manager. Chairholder in The Colour Marketing Group; member of American Society of Interior Designers. Education: Graduate in Commercial and Fine Art from Cooper School of Art; Interior Design Certificate from the New York School of Interior Design. Specialisms: Colour and design trends, merchandising colour, colour restoration. Background:12 years in the Colour/Design of Wallcovering, 7years with ICI Paints as Colour Consultant. Member of Colour Marketing Group, and member of American Society of Interior Designers. Education: BFA Graphics and Applied Design, Miami University. Specialisms: Colour and design trends, faux finishes and mural painting. Jenni Little Consultant to ICI Paints, Europe Background: MD of Jenni Little Asso

Pagina 8-Colour Futures 2008 Catalog, brosura ecialisms: Colour communication,
consumer behaviours on colour...

Pagina 9 - Colour Futures 2008 Catalog, brosura ciates
design consultancy with 33...

ciates design consultancy with 33 years’experience, including 24 with ICI Paints. Partner in Little + Collins, which designs and produces hand-made rugs. Founder member and Chairperson of The Colour Group in the UK. Education: Graduate of Manchester College of Art and Design– BA Textiles. Specialisms: Furnishings, floorcoverings and bed linens. Catherine Filoche Consultant to ICI Paints, France Background: Design work for companies including Reed Exhibitions, Ineos Acrylics, Jacob Delafon, Sorem, Egger and Ballauff. Founded own design office in Montmartre, Paris,in1997. Education: Ecole Supérieure d’Arts Appliqués Duperré, Paris. Specialisms: Textiles, floor and wallcoverings. THEMES 75 colours have been used to form what the ColourFutures™ team considersto be the five main lifestyle trends for 2008. The colour of the year appears in more than one theme. GROWING RESPECT EXPLORER 12 hidden beauty COLOUR 2008 FUTURES TM International Colour Trends GROWING RESPEC

Pagina 9-Colour Futures 2008 Catalog, brosura ciates
design consultancy with 33 years’experience,...

Pagina 10 - Colour Futures 2008 Catalog, brosura T

EBB & FLOW

ART FORM

HIDDEN BEAUTY

EXPLORER

...

T EBB & FLOW ART FORM HIDDEN BEAUTY EXPLORER 15 GROWING RESPECT EBB & FLOW ART FORM HIDDEN BEAUTY EXPLORER 17 COLOUR PALETTE GROWING RESPECT 40YY 77/242 50BG 44/094 40YY 64/165 50YR 10/151 70YY 73/288 43YY 81/051 10GY 40/296 70YY 59/485 90YR 25/323 50GY 18/178 30YR 14/365 40YY 34/446 3 20YY 53/42 IMAGERY GROWING RESPECT NURTURING SUSTAINABLE BOTANICAL SUPPORTIVE NATURAL RESPONSIBLE EBB & FLOW www.blueforest.com ART FORM HIDDEN BEAUTY EXPLORER 1 25 9 COLOUR 2008 FUTURES TM International Colour Trends GROWING RESPECT E B B & F LO W ART FORM HIDDEN BEAUTY EXPLORER 21 GROWING RESPECT E B B & F LO W ART FORM HIDDEN BEAUTY ation y and a fascin ctical, spiritual it s s e c e n a th n in pra een, bo always has b to our collective imaginatio e molecular aspects of Water is, and s y k spea bility pired b th for mankind. It lic terms. This theme is ins ur and reflectivity and its a beauty. d o lo n b o a c and sym s movement, reat sculptural co

Pagina 10-Colour Futures 2008 Catalog, brosura T

EBB & FLOW

ART FORM

HIDDEN BEAUTY

EXPLORER

15
...

Pagina 11 - Colour Futures 2008 Catalog, brosura mplexity
it
f
o
s
rm
te
in
of g
water
rganic forms...

mplexity it f o s rm te in of g water rganic forms alities and to carve out o ection are qu rs alike. fl re d n a y c n and creato ity, transluce Fluidity, liquid s that fascinate designers an be created that resists characteristic ion of form and material c elded together in A futuristic vis re form and function are w ay of new synthetic rr nostalgia – he d the imagination via an a grammes. ro n a p y n lit ig a s e re d both mputer-aided lympic swimming pool is o c d n a ls a ri mate ng O e in 2008. be’ of the Beiji The ‘water cu icant image that we will se if ce in the the most sign re is taking pla able tu a n f o rt a e h , sustain om the A revolution fr mentally conscious design ral harmonics n tu form of enviro d bio-engineering – the na eabed is s n e a architecture -diversity of th ater is the great io b c ti io b m y s iritually w and the lush, rban living. Sp u to t h g u ro b being r. er and purifie jects healer, cleans rior design pro te in d n a g n ti iture, ligh

Pagina 11-Colour Futures 2008 Catalog, brosura mplexity
it
f
o
s
rm
te
in
of g
water
rganic forms
alities and...

Pagina 12 - Colour Futures 2008 Catalog, brosura
w concepts
Innovative furn ater in order to...

w concepts Innovative furn ater in order to create ne al translucence. yw tion are inspired b lecular str ucture and func anemones and o a m e , s , sh of fluid form such as jellyfi ve product s re tu a re c a r creati Likewise se e inspiration fo tiles and plastics – the th re a ls ra o c x the living ng, te in glass, lighti portance, as is developments ic form is of paramount im growth. an d undulating, org membranes and calcinate d e h tc pales and idea of stre y of aqueous touches of a rr a n a f o d e compos eeps and The palette is sted by subtle, dappled d ra contemporary a ult ntr mid-tones co rity. These shades are both allow that g cla light reflectin yering of tones and hues la a – and timeless swim free. on to our imaginati EXPLORER 23 COLOUR PALETTE 30YY 72/018 80YR 65/185 99YR 82/029 10BB 07/150 90GG 73/062 30BB 18/190 90BG 72/063 10BB 83/014 70BG 70/113 30YY 71/073 10BG 54/199 90BG 38/185 90YY 67/117 50BG 32/114 70GY 63/098 50BG 12/219 GROWING RE

Pagina 12-Colour Futures 2008 Catalog, brosura
w concepts
Innovative furn ater in order to create ne al...

Pagina 13 - Colour Futures 2008 Catalog, brosura SPECT

IMAGERY

E B B & F LO W

fluid
translucent
...

SPECT IMAGERY E B B & F LO W fluid translucent complex contemporary innovative imaginative www.koziolpsheres.com www.surfacetiles.com ART FORM HIDDEN BEAUTY EXPLORER 21 25 25 COLOUR 2008 FUTURES TM International Colour Trends GROWING RESPECT EBB & FLOW ART FORM HIDDEN BEAUTY EXPLORER 27 The palette is introspective and restrained, sophisticated and expressive, but never cold. Warm dusty greys are offset by hints of yellow – lemon, mustard and mimosa. Their use is disciplined and the overall effect is one of seamless, open and welcoming simplicity that offers a visually challenging concept of stillness. HIDDEN BEAUTY The graphic and linear character of much modern furniture is well-suited to this slightly masculine and tailored image – this is enhanced by the use of colour blocking. Colour is used to express and define, to blur the edges of spatial delineation and to play games with our perception. ART FORM The mood is one for serious design aﬁcionados –

Pagina 13-Colour Futures 2008 Catalog, brosura SPECT

IMAGERY

E B B & F LO W

fluid
translucent
complex...

Pagina 14 - Colour Futures 2008 Catalog, brosura sleek, chic and cool. The look is
very urban in...

sleek, chic and cool. The look is very urban in feel, whether created via contemporary architectural projects or the reoccupation of the disused industrial zones of our cities. Residential spaces are being crafted from old industrial landscapes in order to create ever more challenging and exciting spaces for living and for working artistic communities. EBB & FLOW Artists such as Albers, Scully and Mondrian inspire this more cerebral and structured approach to interior design and architecture. While minimalist in concept it is, however, a far cry from the staged Zen-like images of the recent past. Here the subtle interplay of tone and hue allow for this minimal concept to be softened without having to compromise on its principles of simplicity, linearity and spatial ﬂow. GROWING RESPECT This theme is inspired by the Modernist movement of the last century and Bauhaus in particular. In both design and architecture, simplicity of form was married to practical but aesthetically pleas

Pagina 14-Colour Futures 2008 Catalog, brosura sleek, chic and cool. The look is
very urban in feel, whether...

Pagina 15 - Colour Futures 2008 Catalog, brosura ing functionality – no division existed
between ...

ing functionality – no division existed between art and design. Much contemporary design overwhelmingly embraces both the spirit and the philosophy of Modernism and its abstract architectural idiom. EXPLORER 29 COLOUR PALETTE 60YY 71/409 00NN 62/000 30YY 68/024 71YY 87/078 40YY 63/473 40YY 67/087 40YY 49/408 70YY 66/265 20YY 53/124 70YY 55/299 30YY 10/038 00NN 37/000 90BG 16/060 10YY 35/094 72BG 75/023 30YY 20/193 GROWING RESPECT ART FORM IMAGERY EBB & FLOW HIDDEN BEAUTY streamlined cerebral sophisticated graphic expressive sleek EXPLORER 31 COLOUR 2008 FUTURES TM International Colour Trends GROWING RESPECT EBB & FLOW ART FORM H I D D E N B E AU T Y EXPLORER 33 GROWING RESPECT EBB & FLOW Naturallyinspiredformations,suchassculptedsanddunesanddesertlandscapes, influencefurnitureandfabricsalike;thehiddenbeautyoftheinsideofanagate orgemstonereflectsamoodofsensualsurprise.Hardedgesandstridentcolourare bannedinfavourofmorefluidformsincosmetictones.

Pagina 15-Colour Futures 2008 Catalog, brosura ing functionality – no division existed
between art and...

Pagina 16 - Colour Futures 2008 Catalog, brosura

EXPLORER
...

EXPLORER Theexpressionofthisthemeisrefinedandrestrained,respectingnaturalformsand materialsbutalwaysimbuedwithanallureoffemininebeauty.Thiscreatesalookthatis sensualandintriguing–afarcryfrommuchoftoday’sbrutaldesignandarchitecture. DesignersKarimRaschidandArikLevyandarchitectsZahaHadidandHasanFathyhave agoodunderstandingofthismarriageofsensualityandinnovation. H I D D E N B E AU T Y Ourfascinationwithsexualambiguityisbeingreflectedinadesignlanguage thatmixesoppositesandcreatesanaturalbalancebetweenmasculineandfeminine. Asubtleanddiscreetmarriageofmasculinematerialsandfeminineformscreatesa sensualdesignethosthatisbothornamentalandcontemporary. ART FORM Veiled,halfhidden, slightlymysterious,layered, glimpsedareallveryinfluentialdesign concepts.A‘nowyouseeme,nowyoudon’t’ approachtopatterningisapparent–sheerfabrics whosedesignonlycomesintofocusastheycatchthelight, ceramicswithembosseddecorationthatcomesandgoes, cut-outsandfretworkthatcometolifeaslightpenetratesthem, obje

Pagina 16-Colour Futures 2008 Catalog, brosura

EXPLORER

Theexpressionofthisthemeisrefinedandrestrained...

Pagina 17 - Colour Futures 2008 Catalog, brosura ctsthatarewrappedinstretch...

ctsthatarewrappedinstretch,gauze-likefabricsormembranes. Thepalettecombinestherichandsensuousdesertreds,brickandcoralswith thedelicateshadesofsand,pearl,chiffonandshell.Overwhelminglywarmthese coloursneverthelessretainasenseofrefinementandsophistication–usedin layersorinsubtlecombination,theycreatealookofsoftexoticism. Skintones,nudepinksandrichbrownsgiveanewtakeontheneutral palettethatcanbeenlivenedandenrichedbytheuseofbeading, braidingandembossing.Animalskinsandleatherstake onaluxuriouspearlescentshimmerwhilewoodcomes aliveinsinuoussculpturalshapes.Afeminine feastforallthesenses. 35 hidden beauty 90YR36/203 50YR18/223 00YY76/088 30YR49/097 90YR 67/085 80YR 44/101 10YY72/1 72 60YR40/297 90RR16/095 10YR27/323 10YR1 3/437 96RR 08/31 1 43YY78/053 70RR 07/100 COLOUR PALETTE 50RR1 1/286 feminine H I D D E N B E AU T Y sensual ART FORM refined www.helenamymorray.com EBB & FLOW ornamental IMAGERY GROWING RESPECT sculpted exotic EXPLORER 37 COLOUR 2008

Pagina 17-Colour Futures 2008 Catalog, brosura ctsthatarewrappedinstretch,gauze-likefabricsormembranes.
...

Pagina 18 - Colour Futures 2008 Catalog, brosura FUTURES

TM

International Colour Trends

GROWING...

FUTURES TM International Colour Trends GROWING RESPECT EBB & FLOW ART FORM HIDDEN BEAUTY E X P LO R E R 39 GROWING RESPECT EBB & FLOW ART FORM HIDDEN BEAUTY E X P LO R E R 41 EXPLORER 40YY 63/473 90YY 48/500 90GG 30/195 30YY 64/149 80YR 34 /468 COLOUR PALETTE 29YY 84 /067 30YR 40/061 14YR 10/434 10YY 46/515 90RR 28/245 80RR 07/260 10RB 21/218 70BB 65/066 90RR 08/129 50BB 11/321 56RB 09/302 CONNECTION POINT IMAGERY E X P LO R E R COLOUR THERAPY GRO W I N G R E S P EMIX C T AND E BMATCH B & F L O W NATURAL A R T F OSTRUCTURE RM H I D D E N FLAVOURS B E A U T Y OF HOME ENRICHING ECLECTIC RHYTHMIC HYBRID YOUTHFUL DIVERSE 43 25 COLOUR 2008 FUTURES TM International Colour Trends 44 40YY 63/473 COLOUR OF THE YEAR CREATIVE OPTIMISTIC SOCIABLE INSPIRATIONAL EXPANSIVE 40YY 63/473 COLOUR OF THE YEAR 2008 Yellow is a colour long associated with opposing concepts– oriental and occidental, contemporary and traditional, spiritual and intellect

Pagina 18-Colour Futures 2008 Catalog, brosura FUTURES

TM

International Colour Trends

GROWING RESPECT
...

Pagina 19 - Colour Futures 2008 Catalog, brosura ual. It transcends national cultures and...

ual. It transcends national cultures and preferences in its ability to communicate optimism, respect, radiance and wellbeing. It is this duality that makes it so relevant for 2008 as we try to balance seemingly conflicting aspects of life, art, culture and innovation. In a historic context it alludes to the timeless patina of gold and qualities of preciousness, while for the young its vibrancy is attention-grabbing, challenging and eccentric. This advancing colour has a physical effect on the nervous system caused by its pulsating and radiating quality. Colour psychologists associate yellow with forward thought and communication and for this reason it is often chosen, in paler tones, for schools, libraries and other institutions of learning and study. People who favour yellow tend to be creative, expansive, inspirational and intellectual; it is very much seen as the balanced colour that sits between the realms of the mind, the spirit and the body. More than any other hue, it has the ab

Pagina 19-Colour Futures 2008 Catalog, brosura ual. It transcends national cultures and preferences in its...

Pagina 20 - Colour Futures 2008 Catalog, brosura ility to convey a mood of warmth, sociability and ...

ility to convey a mood of warmth, sociability and welcome. This soft and sunny shade is neither too strident nor too understated– a happy, forward-looking colour that speaks of optimism for the future but also represents a serious respect for history and the past– a warming reminder of the need for balance in all our thoughts and actions. 47 48 INTERNATIONAL COLOUR TRENDS RIPE THOUGHTFUL SOFT SECRET ALLURING MATURE The key colour, 14YR 10/434, is a soft, rich and mature crimson – subtle, sensual and easy to live with. 2005 2006 2007 2008 Reds transition A move towards more mature and womanly reds – the paler pinks have strengthened into deeper tones but have retained their softness. REDS 90BG 17/090 30RR 08/044 ORANGES 30RR 08/044 90BG 17/090 YELLOWS KEY COLOUR 2008 50RR 11/286 14YR 10/434 90YR 67/085 10YR 13/437 99YR 82/029 90RR 08/129 90RR 28/245 10YR 27/323 30YR 49/097 GREENS 96RR 08/311 WARM NEUTRALS 80RR 07/260 BLUES VIOLETS COOL NEUTRALS

Pagina 20-Colour Futures 2008 Catalog, brosura ility to convey a mood of warmth, sociability and welcome....

Pagina 21 - Colour Futures 2008 Catalog, brosura

reds

Thoughtful and contemplative – the...

reds Thoughtful and contemplative – the newest shades are deep, rich and soft, adding a touch of luxury and sensuality. In contrast the palest skin tones add a new dimension to the natural palette – secret, delicate and womanly. Mid-tone brick and desert shades have a mature warming effect owing to the influence of yellow– enveloping shades to excite the senses. 51 SANDY SUN-DRIED EARTHY ORGANIC BAKED ROBUST The key colour, 80YR 34/468, is an uplifting shade that captures the warm glow of the setting sun or desert landscapes. 2005 2006 2007 2008 Oranges transition A move towards the tones of earth and sand – organic oranges provide comfort and warmth while still being spiritually uplifting. REDS 30RR 08/044 80YR 65/185 00YY 76/088 90BG 17/090 YELLOWS 90BG 17/090 ORANGES 30RR 08/044 WARM NEUTRALS KEY COLOUR 2008 60YR 40/297 80YR 34/468 10YY 72/172 GREENS 30YR 14/365 10BB 07/150 BLUES VIOLETS COOL NEUTRALS oranges The strength and beauty of the ear

Pagina 21-Colour Futures 2008 Catalog, brosura

reds

Thoughtful and contemplative – the newest shades are...

Pagina 22 - Colour Futures 2008 Catalog, brosura th gives us robust colours
of great character – ...

th gives us robust colours of great character – copper, brick and rust. Gone are strident and zingy shades in favour of those connected to ecology and the environment– sand, coral and shell. Palest peaches and apricots have the look of expensive soaps and cosmetics – feminine, delicate and refined. 53 ETERNAL ENLIGHTENED CLEAR LUMINOUS GILDED RADIANT The key colour, 40YY 63/473, is a clear and optimistic shade with relevance and roots in both occidental and oriental cultures. 2005 2006 2007 2008 Yellows transition A move towards the true heartland of yellow – radiant and enlightening shades with a sense of optimism and artistic expression. REDS 90BG 17/090 40YY 77/242 43YY 78/053 71YY 87/078 60YY 71/409 70YY 73/288 40YY 49/408 10BB 07/150 WARM NEUTRALS 30RR 08/044 YE L LO W S 90BG 17/090 ORANGES 30RR 08/044 KEY COLOUR 2008 20YY 53/423 40YY 63/473 GREENS 10YY 46/515 BLUES VIOLETS COOL NEUTRALS yellows Soft golds give a warm optimistic radiance to

Pagina 22-Colour Futures 2008 Catalog, brosura th gives us robust colours
of great character – copper,...

Pagina 23 - Colour Futures 2008 Catalog, brosura the palette –
symbolically and physically...

the palette – symbolically and physically precious and illuminating. Acidic and mustard yellows add an intellectual and artistic accent– modern, urban and expressive. Ultra pale cream and ivory impart an uplifting classical note – shades of timeless beauty, stillness and enlightenment. 55 WELCOMING SYMBOLIC REASSURING HOPEFUL BALANCED SECURE The key colour, 30YY 64/149, is reminiscent of timber and tusk – a true deep ivory that combines beautifully with other warm and cool neutrals. 2005 2006 2007 2008 Warm Neutrals transition The warming of the palette continues owing to the influence of yellow – the new pales look balanced and beautiful when used alone or with cool neutrals. REDS 90BG 17/090 29YY 84/067 80YR 44/101 20YY 53/124 40YY 64/165 50YR 18/223 90YR 36/203 30YY 71/073 43YY 81/051 WA R M N E U T R A L S 30RR 08/044 YELLOWS 90BG 17/090 ORANGES 30RR 08/044 GREENS KEY COLOUR 2008 50YR 10/151 90YR 25/323 30YY 64/149 40YY 67/087 BLUES VIOLET

Pagina 23-Colour Futures 2008 Catalog, brosura the palette –
symbolically and physically precious and...

Pagina 24 - Colour Futures 2008 Catalog, brosura S

warm
neutrals

COOL NEUTRALS

These hopeful and...

S warm neutrals COOL NEUTRALS These hopeful and balanced neutrals reflect the concerns for the environment and its woodlands– bark, twig and nut. Deeper shades have a soft strength that remains warm and welcoming– reassuring, secure and sheltering. The ultra pale neutrals reflect balance and beauty– symbolic shades that represent the building blocks of life. 57 SPIRITUAL REGENERATIVE SOOTHING VERDANT ECOLOGICAL CRAFTED The key colour,10GY 40/296, is a true leaf and grass green that is both energising and comforting. 2005 2006 2007 2008 Greens transition A move towards true botanical greens reflects our concern with the environment– mid-toned leaf green retains both softness and clarity. REDS 90YY 48/500 90GG 30/195 10YY 35/094 70YY 59/485 90YY 67/117 70GY 63/098 YELLOWS 70YY 66/265 ORANGES 30RR 08/044 WARM NEUTRALS KEY COLOUR 2008 30YY 20/193 70YY 55/299 10GY 40/296 GREENS 40YY 34/446 50GY 18/178 BLUES VIOLETS COOL NEUTRALS greens A full range

Pagina 24-Colour Futures 2008 Catalog, brosura S

warm
neutrals

COOL NEUTRALS

These hopeful and balanced...

Pagina 25 - Colour Futures 2008 Catalog, brosura of botanical and vegetable shades that is...

of botanical and vegetable shades that is respectful of the cycles of nature – bud, shoot and leaf. Healing greens are reminiscent of aloe, cactus and herbs, soothing both the mind and the eyes – spiritual refreshment for all the senses. Sharper modern shades are very fashion influenced – they give a creative and cultural edge to this sustainable and regenerative palette. 59 LIQUID CONTEMPLATIVE LUXURIOUS REFLECTIVE AQUATIC LUMINESCENT The key colour, 50BG 12/219, is a deep and very rich teal that conveys a mood of luxury and opulence. 2005 2006 2007 2008 Blues transition A move towards deeper teals that are influenced by green – these shades have both an aquatic and luxurious image that is very sophisticated. REDS KEY COLOUR 2008 50BG 44/094 10BG 54/199 90BG 38/185 30RR 08/044 50BG 32/114 70BG 70/113 90BG 72/063 30BB 18/190 90BG 16/060 72BG 75/023 GREENS 90BG 17/090 WARM NEUTRALS 10BB 07/150 YELLOWS 50BG 12/219 ORANGES 90GG 73/062 50BB 11/321 B

Pagina 25-Colour Futures 2008 Catalog, brosura of botanical and vegetable shades that is respectful
of the...

Pagina 26 - Colour Futures 2008 Catalog, brosura LU E S
VIOLETS
COOL NEUTRALS

blues

A wide range...

LU E S VIOLETS COOL NEUTRALS blues A wide range of aquatic tones are influenced by ocean depths and sparkling streams – reflective, contemplative and fluid. Delicate luminescent pales reflect the translucent beauty of jellyfish and living corals – they exhibit a timeless, ethereal beauty. Deeper, darker shades have a high-fashion influence – cobalt, aqua and teal create sumptuous and luxurious interiors. 61 OPULENT ATMOSPHERIC GENTLE NOCTURNAL REGAL ORIENTAL The key colour, 56RB 09/302, is a fully saturated purple that is reminiscent of ceremonial robes and rituals. 2005 2006 2007 2008 Violets transition A move towards truer purples that are slightly bluer than last year – deeper shades inspired by rich and opulent fabrics. REDS 30RR 08/044 90BG 17/090 70BB 65/066 10RB 21/218 90RR 16/095 30YR 40/061 70RR 07/100 10BB 07/150 YELLOWS 90BG 17/090 ORANGES 30RR 08/044 WARM NEUTRALS GREENS KEY COLOUR 2008 56RB 09/302 BLUES VIOLETS COOL NEUTRALS violets R

Pagina 26-Colour Futures 2008 Catalog, brosura LU E S
VIOLETS
COOL NEUTRALS

blues

A wide range of aquatic ...

Pagina 27 - Colour Futures 2008 Catalog, brosura obust deep purples reminiscent of rich ethnic...

obust deep purples reminiscent of rich ethnic fabrics and the robes of royalty – regal shades for opulent living. Nocturnal tones of great subtlety bridge the gap between this colour family and warm neutrals– warm shadows and deep ombre. Ethereal pales link back to the natural world via flora and fungi – atmospheric, gentle tones that touch on neutrality. 63 TIMELESS SIMPLE DELICATE David Wynn Millward MINIMAL RESTRAINED PURE The key colour, 30YY 68/024, is a dusty pale neutral that can be played off against cooler greys to great effect for a very modern look. 2005 2006 2007 2008 Cool Neutrals transition True neutrals continue but with more emphasis on modernist shades– paler graphic and construction greys are used alone or combined with yellows. REDS 30RR 08/044 30YY 72/018 10BB 83/014 90BG 17/090 YELLOWS 90BG 17/090 ORANGES 30RR 08/044 WARM NEUTRALS KEY COLOUR 2008 00NN 62/000 30YY 10/038 00NN 37/000 GREENS 30YY 68/024 10BB 07/150 BLUES VIOLETS

Pagina 27-Colour Futures 2008 Catalog, brosura obust deep purples reminiscent of rich ethnic fabrics and the
...

Pagina 28 - Colour Futures 2008 Catalog, brosura cool
neutrals

CO O L N E U T R A L S

A return to...

cool neutrals CO O L N E U T R A L S A return to a total purity of tone – timeless, pure but warm greys influenced by yellow with no hint of coldness. This complete range of modernist shades, from near black to almost white, allows for very graphic interpretations when used alone or with other hues. The heartland of grey is in keeping with the latest fashion looks – sleek, simple and chic. 65 At ICI Paints we understand both the ‘art’ and ‘science’ of colour. The ‘art’ part of our work relates to the aesthetics of colour, while the ‘science’ is about its technology. The purpose of ColourFutures™ is to marry the art and science in one reference manual. THE SCIENCE BEHIND COLOUR WHITE A B LRV 99 00 HUE CHROMA BLACK C D E 30BB 08 / 263 HUE LRV CHROMA What is colour? Colour is a sensation that we experience through our eyes with our brain. Colour is all around us, used on a variety of forms and shapes and we all interact with it. It adds spice

Pagina 28-Colour Futures 2008 Catalog, brosura cool
neutrals

CO O L N E U T R A L S

A return to a total...

Pagina 29 - Colour Futures 2008 Catalog, brosura to our lives and can affect the way we behave,...

to our lives and can affect the way we behave, feel, perceive or orientate ourselves in a given space. Research has shown that colour can compensate vision deficiency– visually impaired people can navigate with more confidence in strong colour-contrasted environments as their sense of space and orientation is recreated by contrasting colours. The colour we perceive is influenced by the context in which we see that colour. Lighting affects the appearance of a coloured wall, for example; a small patch of colour in a given wallpaper will look different from an entire room painted in that colour. At ICI Paints, we use our understanding of colour to describe it in a more user-friendly way. Colour, as perceived by the human brain through the eye, is tri-dimensional. One way of describing these three components is in terms of hue, Light Reflectance Value (LRV) and chroma (see A ' ' opposite). How we use colour At ICI Paints,we have developed a unique proprietary colour notation system. It i

Pagina 29-Colour Futures 2008 Catalog, brosura to our lives and can affect the way we behave, feel, perceive
...

Pagina 30 - Colour Futures 2008 Catalog, brosura s the result of extensive research and...

s the result of extensive research and consultation with an international team of experts. The role of our notation system is to make every colour we produce precisely identifiable across the world. Each has a unique reference number made up of three distinct parts: a hue reference, a Light Reflectance Value (LRV) and a chroma value. Our objective is to offer the most comprehensive range of colours in the widest range of high-quality interior and exterior finishes. Hue (see ‘B’ opposite) It is this aspect of colour that we see in a rainbow. Most colours have a clear hue associated with them – for example, pink has a red hue. The only colours that have no hue are white, black and the pure greys that lie in between. In order to give a more precise indication, there is a scale from 00 to 99 that will locate a specific hue within a colour group. The numbers run anti-clockwise, as shown opposite. For example, 50YY is a pure yellow and is found in the middle of YY; 90GY is more green

Pagina 30-Colour Futures 2008 Catalog, brosura s the result of extensive research and consultation with an...

Pagina 31 - Colour Futures 2008 Catalog, brosura than10GY.
LRV (see ‘C’opposite)
Another aspect...

than10GY. LRV (see ‘C’opposite) Another aspect that we are all familiar with is how dark or light a colour is. In the ICI Paints notation system, this is described as the Light Reflectance Value (LRV). It is a measure of how much light is reflected by a surface of that colour. It is represented in the second part of the notation and consists of a two-digit number between 00 and 99. Although we are all familiar with darkness and lightness, the actual amount of light we perceive is affected by lighting, shadows and sheen level within a room. This is why the ICI Paints notation system describes this component as the proportion of light reflected by the surface. LRV works on a black to white axis – the higher the LRV, the lighter the colour – hence the lower the number, the darker the colour. In a room painted with colours of a low LRV (darker colours), more light will be required than in a room painted with high LRV colours (lighter colours). Chroma (see ‘D’ opposite) The rema

Pagina 31-Colour Futures 2008 Catalog, brosura than10GY.
LRV (see ‘C’opposite)
Another aspect that we are...

Pagina 32 - Colour Futures 2008 Catalog, brosura ining component of colour is chroma. It is this...

ining component of colour is chroma. It is this that makes a colour either intense or subtle. The higher the number, the more intense the colour will be. The scale runs from 000 to 999. Examples (see ‘E’ opposite) The colour reference 30BB 08/263 is a strong blue. This can be attributed to its position in the left of the violet to blue group (30BB), combined with a low LRV (08) and a medium chroma value (263). However, 30BB 72/034 is a really pale blue. It is still positioned in the left side of the violet to blue group (30BB) but is combined with a high LRV (72) and a low chroma value (034). In the ICI Paints notation system, the first part describes this aspect of colour by using two digits and two letters. Illustrated opposite in ‘B’, the colour spectrum has been divided into eight groups as follows: YY RR BB GG yellow red to magenta violet to blue turquoise to green YR RB BG GY orange to red magenta to violet blue to turquoise green to lime 67 COLOUR INDEX 2008 THEME

Pagina 32-Colour Futures 2008 Catalog, brosura ining component of colour is chroma. It is this that makes a...

Pagina 33 - Colour Futures 2008 Catalog, brosura S

GROWING RESPECT
P14
50BG 44/094
30YR 14/365...

S GROWING RESPECT P14 50BG 44/094 30YR 14/365 40YY 77/242 20YY 53/423 70YY 73/288 70YY 59/485 40YY 34/446 43YY 81/051 40YY 64/165 90YR 25/323 50YR 10/151 10GY 40/296 50GY 18/178 FAMILIES ▲ ★ ● ● ● ★ ● OW ▲ ▲ N ● ▲ REDS P50 99YR 82/029 90YR 67/085 30YR 49/097 50RR 11/286 90RR 28/245 96RR 08/311 80RR 07/260 10YR 27/323 10YR 13/437 14YR 10/434 90RR 08/129 EBB & FLOW P20 80YR 65/185 99YR 82/029 10BB 83/014 30BB 18/190 10BB 07/150 30YY 72/018 90BG 72/063 90GG 73/062 10BG 54/199 70BG 70/113 90BG 38/185 30YY 71/073 90YY 67/117 70GY 63/098 50BG 32/114 50BG 12/219 ART FORM P26 ● OW OW ● ★ OW ▲ ▲ ● ● ● OW ▲ ▲ ▲ ★ ORANGES P52 OW OW ▲ ★ ● ★ ★ ● ● ★ N 30YR 14/365 60YR 40/297 80YR 65/185 00YY 76/088 80YR 34/468 10YY 72/172 70YY 55/299 71YY 87/078 60YY 71/409 40YY 49/408 40YY 63/473 10YY 35/094 20YY 53/124 40YY 67/087 70YY 66/265 72BG 75/023 90BG 16/060 30YY 20/193 30YY 10/038 00NN 37/000 30YY 68/024 00NN 62/000 HIDDEN

Pagina 33-Colour Futures 2008 Catalog, brosura S

GROWING RESPECT
P14
50BG 44/094
30YR 14/365
40YY 77/242...

Pagina 34 - Colour Futures 2008 Catalog, brosura BEAUTY
P32
●

OW
●
▲
●

N
N
N
●

OW
N...

BEAUTY P32 ● OW ● ▲ ● N N N ● OW N ▲ N N N N YELLOWS P54 ★ ● ● OW ★ ■ 10YY 46/515 20YY 53/423 43YY 78/053 40YY 77/242 40YY 49/408 40YY 63/473 60YY 71/409 71YY 87/078 70YY 73/288 43YY 78/053 30YR 49/097 90RR 16/095 70RR 07/100 50RR 11/286 90YR 36/203 50YR 18/223 00YY 76/088 90YR 67/085 80YR 44/101 10YY 72/172 60YR 40/297 10YR 27/323 10YR 13/437 96RR 08/311 OW ▲ N N ★ N ▲ OW OW ▲ ■ ● ● ● ★ WARM NEUTRALS P56 ● ● OW ● ▲ ● ● OW ● 50YR 10/151 50YR 18/223 80YR 44/101 30YY 71/073 29YY 84/067 90YR 25/323 90YR 36/203 30YY 64/149 40YY 64/165 20YY 53/124 40YY 67/087 43YY 81/051 N ▲ ▲ OW OW ▲ N ▲ ▲ N N OW Cross-reference the ColourFutures™ 2008 palette colours with the ICI Paints Global Colour system ★ = RICH AND VIBRANT ■ = FRESH ● = WARM ▲ = CALM N = NEUTRALS OW = OFF WHITE EXPLORER P38 90GG 30/195 90YY 48/500 40YY 63/473 10YY 46/515 80YR 34/468 90RR 28/245 80RR 07/260 14YR 10/434 50BB 11/321 30YY 6

Pagina 34-Colour Futures 2008 Catalog, brosura BEAUTY
P32
●

OW
●
▲
●

N
N
N
●

OW
N
▲

N
N
N
N
...

Pagina 35 - Colour Futures 2008 Catalog, brosura 4/149
29YY 84/067
70BB 65/066
30YR 40/061
10RB...

4/149 29YY 84/067 70BB 65/066 30YR 40/061 10RB 21/218 56RB 09/302 90RR 08/129 ● ★ ● ● ★ ● ★ ★ ★ ▲ OW ● N ● ★ N GREENS P58 90GG 30/195 70GY 63/098 90YY 67/117 90YY 48/500 10GY 40/296 70YY 66/265 70YY 55/299 70YY 59/485 40YY 34/446 10YY 35/094 30YY 20/193 50GY 18/178 BLUES P60 ● ▲ ▲ ★ ● ● ● ★ ● N ▲ ▲ 90BG 16/060 50BG 32/114 50BG 44/094 50BG 12/219 10BG 54/199 90GG 73/062 10BB 07/150 30BB 18/190 90BG 38/185 70BG 70/113 50BB 11/321 90BG 72/063 72BG 75/023 VIOLETS P62 N ▲ ▲ ★ ● ▲ ★ ● ● ● ★ ▲ OW 30YR 40/061 90RR 16/095 70RR 07/100 70BB 65/066 10RB 21/218 56RB 09/302 COOL NEUTRALS P64 N N N ● ● ★ 10BB 83/014 30YY 72/018 30YY 68/024 00NN 62/000 00NN 37/000 30YY 10/038 OW OW N N N N