The winners of Changing the Face international architectural award about the Pushkinsky cinema, Moscow, Russia

Aesthetical and technical innovation in architecture

www.changingtheface.com

Moscow, June 8, 2011 - DuPont together with Union of Architects of Russia, YEM, RIBA and Architizer are pleased to announce the winners of "Changing the Face - Moscow 2011," a competition of ideas aiming at redesigning the facade of the famous Pushkinsky Cinema, located in Pushkin Square, one of best known areas in the town of Moscow.

The three winning proposals combine imaginative aesthetical thinking with technical innovation to create solutions that give new life to an aging icon like the Pushkinsky Cinema. The winning proposals were selected from 512 entries submitted by 1002 architects from 62 different countries. The exhibition of the winning designs will take place in the Central House of Architects in Moscow from June 8 to 19, 2011.

"Moscow is the sixth town where DuPont organizes Changing the Face architectural competition. The number of projects submitted by the worldwide architectural community in this edition has significantly exceeded the most daring expectations. We will evaluate with the highest care all the ideas coming from the architects who attended the competition and we aim at turning one of these projects into reality." said Wlodek Sobon, DuPont, competition
manager.

The three winners of the 2011 edition of "Changing the Face" architectural competition are:
- First prize (10 000 Euros): "Frozen in Time" project by Juan Andres Diaz Parra (from Colombia)
DuPont material used: DuPont^TM Corian® techno-surface .
- Second prize (5000 euros): "Moving Light Palace" project by Adrian Reinbroth, FranziskaBoettcher and Jenny Grossman (from Germany)
DuPont materials used: DuPont^TM SentryGlas® interlayers for structural laminated glass and DuPont^TM
Teflon® surface protection.
- Third prize (3000 Euros):"The Pushkinsky Jewel" project by Joseph Sung (from South Korea)
DuPont materials used: DuPont^TM SentryGlas® interlayers for structural laminated glass.


The architects who participated to the 2011 edition of "Changing the Face" have been asked to work in a creative way without prejudices and restraints, creating a new facade for the Pushkinsky cinema, incorporating modern architectural solutions in the original, historical builtup area.
The only condition set by the organizers was the use at least one of DuPont materials, from DuPont^TM Corian® high-tech surface for exterior cladding to DuPont^TM SentryGlas® and DuPont^TM SentryGlas® Expressions^TM interlayers for structural and decorative laminated glass, from DuPont^TM Tyvek® advanced membranes for the building envelope to DuPont^TM Alesta® architectural coatings and DuPont^TM Teflon® architectural fabrics and surface protections for decorative coatings.

All the projects have been evaluated by an international Jury including: Andrey V. Bokov, Head of Union Of Russian Architects; Sergey A. Skuratov, architect Sergey Skuratov Architects; Aleksey Uchitel, film director: Kerem Erginoglu, architect Erginoglu&Calislar Architects; Corrado Tibaldi, architect, DuPont Building Innovations; Bryan Avery, architect " Avery Associates"; Matthias Hollwich, architect, winner of "Changing the Face" in 2010; Marc Kushner, architect winner of "Changing the Face" in 2010.

To see the 70 shortlisted projects and learn more about the competition, please visit:  www.changingtheface.com

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For further editorial information about "Changing the Face" award, contact:
- Press office of DuPont Building Innovations: Melisa Lasell, DuPont_Building_Innovations_EMEA_Press@bt-media.net
- Claudio Greco, DuPont Building Innovations, Public Relations & Media Relations Manager
(Europe, Middle East and Africa) claudio.greco@dupont.com


"Changing the Face": a presentation of the three winning projects

First prize: "Frozen in Time" project by Juan Andres Diaz Parra (from Colombia, see his protrait on the left).
DuPont material used: DuPont^TM Corian® techno-surface. "Frozen in Time" most successfully balances a respect for the building s formal heritage with forward looking experimentation to create an urban generator disguised as a natural phenomenon. "Frozen in Time" respects the theater s most striking urban component, a platonic solid that pulls itself back to reveal a grand entry, and breathes new life into it with a bold redefinition of  facade . The proposal explodes the building outwards and far beyond the traditional definition of a wall. The structure becomes a force of nature, to be enjoyed like a fountain or park, beautiful from afar, and inhabitable up close. As the seasons change and the building moves from ice-scape to summer cloud, it transforms the city itself into a performance space where the Pushkinsky Theatre is the star.

"Frozen in Time" takes its inspiration from the poem "Winter Morning" by Alexander Pushkin a poem that celebrates the way the bracing Russian winter can transfigure the landscape and create possibilities. The facade elements disperse water that in the summer becomes a cooling mist and in the winter freezes to a new facade of ice surrounding the building. In this way the deep cold, which so often isolates people, actually creates a space for social interaction creates a new landmark

DuPont^TM Corian® techno-surface has been used in the skin of the building within a innovative and poetic concept: hundreds of elements, each one made with a metallic structure and a sphere DuPont^TM Corian®, become like stalactites in winter due to the low temperatures while in summer they diffuse water creating a mist that modify the external environment of the building, offering an even more fascinating atmosphere at night.

Two images showing the "Frozen in Time" project by Juan Andres Diaz Parra, winner of the 2011 edition of "Changing the Face" international architectural competition.

Second prize: "Moving Light Palace" project by Adrian Reinbroth, Franziska Boettcher and Jenny Grossman (from Germany)

DuPont materials used: DuPont^TM SentryGlas® interlayers for safety laminated glass solutions and DuPont^TM Teflon® surface protection

From left to right, the portraits of Adrian Reinbroth, Franziska Boettcher and Jenny Grossman.

Moving Light Palace integrates the Pushkinsky Cinema with the surrounding Pushkin Square. Electroluminescent wires surround the theatre and reach out into the park and surrounding square. Through the day these strands change to suit the environment, during the day they appear translucent and reflective like shaded glass, at night, when the theatre is filled with patrons, they are illuminated making the theatre a beacon on the square.

Two images showing the project "Moving Light Palace" project by Adrian Reinbroth, Franziska Boettcher and Jenny Grossman (from Germany), second prize at the 2011 edition of "Changing the Face" international architectural competition.

Comments of Reinbroth, Franziska Boettcher and Jenny Grossman: "The electroluminescent lightwires are coated with DuPont^TM Teflon® to prevent them from tangling and enable smooth moving wires as DuPont^TM Teflon® is a material with one of the lowest friction coefficient plus as DuPont^TM Teflon® durability is higher than the outer sleeve of the lightwires being PVC. Electroluminescent technologies have a low power consumption compared to other lighting technologies. Transforming the energy from the moving wires with pietzocrystals provides the energy the lightwires consume while glowing. Their brightness appears the same from all angles of view, because electroluminescent light is not directional, as well as homogeneous and well perceived even from far distances. The copper-golden glass front is made of float glass with DuPont^TM SentryGlas® interlayer and a sheet of metallic coated float glass. The gold coating with its high reflectance helps to retain warmth and can reduce heating costs by 40% while it is inexpensive to produce".

Third prize: "The Pushkinsky Jewel" by Joseph Sung (from South Korea, see his portrait on the left)
DuPont materials used: DuPont^TM SentryGlas® interlayers for safety
laminated glass solutions

This project encases the Pushkinsky Theater in a glass "jewel" box. The design expands the footprint of the theater inside a class volume and allows many of the functions of a typical lobby to be opened up to the gallery space which surrounds the original theater. This gallery directs the social experience of the theater outward and deepening its connection to the site and expanding its role in the life of Pushkin Square.

Two images showing the"The Pushkinsky Jewel" project by Joseph Sung (from South Korea), third prize at the 2011 edition of "Changing the Face" international architectural competition.